{"id":51083,"date":"2019-06-25T19:01:00","date_gmt":"2022-10-18T19:01:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51083"},"modified":"2022-10-31T20:10:22","modified_gmt":"2022-11-01T03:10:22","slug":"5-simple-actions-that-make-high-performing-marketers-shine","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/5-simple-actions-that-make-high-performing-marketers-shine\/","title":{"rendered":"5 Simple Actions That Make High-Performing Marketers Shine"},"content":{"rendered":"\n<p>We surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002N6uHQAS&amp;nc=7010M000002N6uMQAS\" target=\"_blank\" rel=\"noopener\">The State of Marketing report<\/a> explores how:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer needs and the demands of businesses are driving cross-functional collaboration&nbsp;<\/li><li>The use of data insights is changing marketing practice<\/li><li>Intelligence-fuelled personalisation, balanced with privacy, is being used by marketers to build trust&nbsp;<\/li><li>The increasing expectations of consumers inspire and challenge marketers<\/li><\/ul>\n\n\n\n<p>As part of the research, we asked respondents to rank the performance of their teams, and found they fall into three groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>High performers: the top 16%, who are completely satisfied with their overall marketing performance and the outcomes of their marketing investments.<\/li><li>Underperformers: the bottom 15%, who are moderately or less satisfied with their overall marketing performance and the outcomes of their marketing investments.&nbsp;&nbsp;<\/li><li>Moderate performers: all other marketers.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002N6uHQAS&amp;nc=7010M000002N6uMQAS\" target=\"_blank\" rel=\"noopener\">Check out the full report here<\/a>. In the meantime, here\u2019s a quick look at differences between strategies, tactics and tools of the top-performing 16% of marketers and the underperforming 15%.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BRv4sBpjOyo\" width=\"590\" height=\"400\" frameborder=\"0\">&amp;amp;amp;amp;amp;amp;amp;lt;p style=&amp;amp;amp;amp;amp;amp;amp;quot;text-align: center;&amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;a adhocenable=&amp;amp;amp;amp;amp;amp;amp;quot;false&amp;amp;amp;amp;amp;amp;amp;quot; href=&amp;amp;amp;amp;amp;amp;amp;quot;https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002N6uHQAS&amp;amp;amp;amp;amp;amp;amp;amp;amp;nc=7010M000002N6uMQAS&amp;amp;amp;amp;amp;amp;amp;quot; 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class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">See the 5 trends facing marketers <br>working from anywhere.<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"http:\/\/salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002N6uHQAS&amp;nc=7010M000002N6uMQAS\">GET THE REPORT<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.<\/p>\n","protected":false},"author":1,"featured_media":51085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1322e4deacc749edb7263d732c5414f6","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2502,2455,2523,2517,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-automation","sf_topic-marketing","sf_topic-marketing-personalization","sf_topic-customer-journey","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast 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