{"id":51162,"date":"2019-04-03T19:04:00","date_gmt":"2022-10-18T19:04:51","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51162"},"modified":"2022-11-02T02:20:55","modified_gmt":"2022-11-02T09:20:55","slug":"trends-priorities-and-challenges-in-apac-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/trends-priorities-and-challenges-in-apac-marketing\/","title":{"rendered":"Trends, Priorities And Challenges In APAC Marketing"},"content":{"rendered":"\n<p><br>The report explores how:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cross-functional collaboration is changing to address customer needs and satisfy business demands <\/li><li> Data insights and how they are used are changing marketing practice <\/li><li> Marketers are refining their personalisation with intelligence to build trust <\/li><li> High consumer expectations are inspiring and challenging marketers <\/li><\/ul>\n\n\n\n<p>The differences between strategies, tactics and tools of the top-performing 16% of marketers and the bottom 15% were also examined, along with uptake of new technologies and tactics across regions and countries.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002JO8mQAG&amp;nc=7010M000002JO8rQAG\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/Infographic_State-of-Marketing_2019_v3-scaled.jpg?strip=all&#038;quality=95\" alt=\"State of Marketing APAC, local trends, priorities and challenges\"\/><\/a><\/figure><\/div>\n\n\n\n<p>The\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002JO8mQAG&amp;nc=7010M000002JO8rQAG\" target=\"_blank\" rel=\"noopener\">full report is available now<\/a>, but here\u2019s a quick look at how APAC ranks against global peers, and differences across the region. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M000002JO8mQAG&amp;nc=7010M000002JO8rQAG\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/5th_State_of_Marketing_bottom_banner-6.jpg?strip=all&#038;quality=95\" alt=\"State of Marketing\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.<\/p>\n","protected":false},"author":1,"featured_media":51164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"8122b1a3e18c4e459f89908bdaa6b5f5","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2502,2455,2483],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-automation","sf_topic-marketing","sf_topic-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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