{"id":51325,"date":"2019-03-07T19:09:00","date_gmt":"2022-10-18T19:09:57","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51325"},"modified":"2024-05-16T14:19:40","modified_gmt":"2024-05-16T04:19:40","slug":"10-highlights-from-salesforce-world-tour-sydney-2019","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/10-highlights-from-salesforce-world-tour-sydney-2019\/","title":{"rendered":"10 highlights from Salesforce World Tour Sydney 2019"},"content":{"rendered":"\n

1. We celebrated 20 years of social impact in the keynote<\/h2>\n\n\n\n

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After Ann Weldon, a Board Member of the Metropolitan Local Aboriginal Land Council, performed a Welcome to Country, Salesforce President and Chief Product Officer Bret Taylor kicked off the keynote on a high point.<\/p>\n\n\n\n

\u201cWe\u2019re celebrating 20 years of Salesforce on 8 March!\u201d Bret told the packed keynote room. \u201cAnd in 20 years, the thing we’re most proud of isn’t the revenue. It’s the way we’ve built the company. It’s our values.\u201d<\/p>\n\n\n\n

And there has never been a more important time to put our values of trust, equality, innovation and customer success into action, Bret said. He explained that Salesforce\u2019s success is defined by customers\u2019 success.<\/p>\n\n\n\n

We heard that Salesforce employees have contributed 3.7 million hours to their chosen causes, while Salesforce has given US$250 million in grants and supplied product valued at US$39m to NFPs and education equality.<\/p>\n\n\n\n

Watch the whole keynote on Salesforce Live<\/a>.
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2. A rockstar panel talked trust<\/h2>\n\n\n\n

The day closed with a panel of rockstar guests discussing trust \u2013 harking back to Taylor\u2019s comment in the keynote: \u201cIt’s safe to say there’s a trust crisis here in Australia.\u201d<\/p>\n\n\n\n

We\u2019ve talked about the trust crisis before<\/a>, but not with the fine minds and diverse experience in the room yesterday: Aussie journalist and household name-slash-icon Stan Grant, the leader of last year\u2019s Thai cave rescue Rick Stanton and Seafolly CMO Adriane McDermott, with our own Rob Wickham moderating.<\/p>\n\n\n\n

Media is built on credibility and believability, Stan Grant told the audience.<\/p>\n\n\n\n

\u201cThe proliferation of social media has eroded traditional media,\u201d he said, explaining that the rise of social media means anyone can see something and write about it, can do the work \u2013 for all appearances \u2013 of a journalist. \u201cWhat’s left for us?\u201d he asked.<\/p>\n\n\n\n

\u201cOur expertise, credibility, believability.\u201d<\/p>\n\n\n\n

But the shift in the relationship between media and audience triggers a chain reaction that threatens all three further. As traditional forms of media have been challenged just to survive, Grant explained, journalists have been laid off, and partisanship has taken over \u2013 people seek out the media that aligns with their beliefs, and an audience seeking partisan media shapes media companies\u2019 business models.<\/p>\n\n\n\n

How does this translate to brands? McDermott weighed in: \u201cThe difference between good and great brands comes down to believability and trust. And I’d say authenticity.\u201d<\/p>\n\n\n\n

\u2018Authenticity\u2019 can be a woolly term, so McDermott explained \u2013 the ability to make decisions based on a set of defined beliefs, and the ability to stick with those beliefs even when the decisions they dictate are hard ones, or potentially not best for the bottom line.<\/p>\n\n\n

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In the Thai rescue dive, Stanton was working with a long-term diving partner. But from there, he explained, building the team was instinct.<\/em><\/p>\n<\/blockquote>\n\n