{"id":51332,"date":"2019-03-20T19:10:00","date_gmt":"2022-10-18T19:10:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51332"},"modified":"2022-10-24T20:12:30","modified_gmt":"2022-10-25T03:12:30","slug":"real-time-engagement-marketers-1-priority-and-challenge","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/","title":{"rendered":"Real-time engagement: Marketers\u2019 #1 priority and challenge"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M0000021LxwQAE&amp;nc=7010M0000021LxrQAE\" target=\"_blank\" rel=\"noopener\">latest State of Marketing report<\/a> has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.<\/p>\n\n\n\n<p>It\u2019s always been a challenge for marketers to get the right message, in front of the right person, at the right time. And that challenge remains the same today, but now that real-time engagement is a possibility, the definitions have changed dramatically.<\/p>\n\n\n\n<p>The \u2018right message\u2019 refers to the specific tastes, wants and needs of an individual, rather than a demographic. It\u2019s also about where the individual is in the buying cycle.<\/p>\n\n\n\n<p>For example, if they\u2019ve just begun thinking about buying a car, they should be presented with a range of vehicles in a certain class. But if they\u2019re a long way down the purchasing funnel, it could mean delivering a message about a special deal, on a specific model, at a nearby dealership.<\/p>\n\n\n\n<p>The \u2018right person\u2019 is an individual. It\u2019s not a couple in a particular neighbourhood, because the pair likely have very different tastes and interests. It\u2019s about serving the right information to the right person, on their preferred channel.<\/p>\n\n\n\n<p>And the \u2018right time\u2019? Well, that\u2019s an entirely new and wonderful challenge that some marketers are getting right, to spectacular effect. They\u2019re achieving real-time engagement, which means getting the right message to the right person, at crunch time, while they\u2019re in the moment.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Real time engagement is about connecting all of the data signals brands get from customers.<\/p><cite>Kevin Doyle, Regional Vice President of Sales at Salesforce ANZ<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Freal-time-engagement-marketers-1-priority-and-challenge%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Real%20time%20engagement%20is%20about%20connecting%20all%20of%20the%20data%20signals%20brands%20get%20from%20customers.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Real%20time%20engagement%20is%20about%20connecting%20all%20of%20the%20data%20signals%20brands%20get%20from%20customers.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Freal-time-engagement-marketers-1-priority-and-challenge%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Freal-time-engagement-marketers-1-priority-and-challenge%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Real time engagement is about connecting all of the data signals brands get from customers.\" https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Say, it\u2019s an individual who\u2019s only ever looked at family sedans, and now they\u2019re back on the car brand\u2019s website. The brand has the entire history of the individual\u2019s interactions with the business, including the website and other channels. In that moment, there\u2019s no point serving them information about a sports car or an off-roader \u2013\u00a0it\u2019s clearly not what they\u2019re after. <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/11\/why-personalised-marketing-matters-more-than-ever-.html\" target=\"_blank\" rel=\"noopener\">It\u2019s that real-time personalisation<\/a>; the ability to respond to exactly what the customer needs and to be as relevant as possible, is what \u2018right time\u2019 is all about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-pays-to-get-real-time-engagement-right\">It pays to get real-time engagement right<\/h2>\n\n\n\n<p>Every study into this space has shown that getting real-time engagement right leads to high engagement, high customer satisfaction and high conversion of sales.<\/p>\n\n\n\n<p>It\u2019s a clearly priority, with <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M0000021LxwQAE&amp;nc=7010M0000021LxrQAE\">our latest State of Marketing research report<\/a> showing that 52% of marketers are now engaging customers in real-time, on at least one channel. While high-performing marketers are 1.9 times more likely to engage customers in real-time across one or more channels. However, only 49% of marketing leaders believe they provide an experience completely aligned with customer expectations.<\/p>\n\n\n\n<p>So, what does it look like when real-time engagement is done well? Consider Ticketmaster, a business that, on the face of it, simply sells tickets to events. But behind-the-scenes they\u2019re using data and technology to create real-time experiences that add value to the customer experience.<\/p>\n\n\n\n<p>Ticketmaster sends billions of personalised emails each year. If you click on a personalised email and buy a ticket, the ticket is sent to an app on your mobile phone. Then when you go to the event, you scan the barcode on your phone. Ticketmaster gets that signal in real-time \u2013 they know you\u2019ve arrived. To create real-time engagement, they send you a text, or a push notification in your app, saying, \u2018We hope you enjoy the show. If you share a photo on Instagram and use this hashtag, you&#8217;ll enter a competition to win some great merchandise\u2019.<\/p>\n\n\n\n<p>Real-time engagement is about connecting all of the data signals brands get from customers and building the experience to be much more than it would otherwise be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-and-real-time-engagement-how-to-keep-it-simple\">AI and real-time engagement: How to keep it simple<\/h2>\n\n\n\n<p>Ticketmaster is an advanced example. But other businesses are using bots to answer calls immediately and deal with customers in real-time, reducing wait times and ensuring calls are directed to a customer service agent knowledgeable in the specific area.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/11\/why-personalised-marketing-is-the-future-of-consumer-engagement-.html\" target=\"_blank\" rel=\"noopener\">The most common example of real-time engagement is simple personalisation<\/a> \u2013 customising a website experience based on a person\u2019s interests. That is something any business can achieve with the help of AI.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-the-most-common-example-of-real-time-engagement-is-simple-personalisation\">The most common example of real-time engagement is simple personalisation.<\/h1>\n\n\n\n<p>From small to big businesses, anyone can utilise AI to create real-time engagement, delivering a more interesting journey for the client or customer. Unsurprisingly, the most successful companies in this field are the ones that are totally focused on the customer, meaning all data is shared internally to ensure the customers\u2019 needs and expectations are met.<\/p>\n\n\n\n<p>To find out more about the trends impacting marketers in 2019, check out the fifth edition of the <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M0000021LxwQAE&amp;nc=7010M0000021LxrQAE\" target=\"_blank\" rel=\"noopener\">State of Marketing research report.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/5th-state-of-marketing\/?d=7010M0000021LxwQAE&amp;nc=7010M0000021LxrQAE\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/us\/thumbnails\/introducing-the-5th-salesforce-state-of-marketing-report\/5th_State_of_Marketing_bottom_banner.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.<\/p>\n","protected":false},"author":1,"featured_media":51336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"a4b78093099c43b489572409f19e340b","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2455,2517,2459],"sf_content_type":[],"coauthors":[2646],"class_list":["post-51332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-customer-journey","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real-time engagement: Marketers\u2019 #1 priority and challenge | Salesforce<\/title>\n<meta name=\"description\" content=\"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-time engagement: Marketers\u2019 #1 priority and challenge\" \/>\n<meta property=\"og:description\" content=\"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T19:10:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-25T03:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Doyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Doyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/071739cad201c2f399bd643a40dd9a5e\"}],\"headline\":\"Real-time engagement: Marketers\u2019 #1 priority and challenge\",\"datePublished\":\"2022-10-18T19:10:11+00:00\",\"dateModified\":\"2022-10-25T03:12:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\"},\"wordCount\":799,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\",\"name\":\"Real-time engagement: Marketers\u2019 #1 priority and challenge | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg\",\"datePublished\":\"2022-10-18T19:10:11+00:00\",\"dateModified\":\"2022-10-25T03:12:30+00:00\",\"description\":\"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg\",\"width\":600,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/071739cad201c2f399bd643a40dd9a5e\",\"name\":\"Kevin Doyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/870a88fced7dda20e580f14bed89a198\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/kevin-doyle-headshot-2022.png?w=128&h=96&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/kevin-doyle-headshot-2022.png?w=128&h=96&crop=1\",\"width\":128,\"height\":96,\"caption\":\"Kevin Doyle\"},\"description\":\"Kevin spent a decade in Creative Agencies where he led Account Service departments, built & ran two start ups, and headed up heavily awarded campaigns for brands including Virgin, Guinness, Hyundai, Kia & RedBull. Kevin is now Regional Vice President of Sales at Salesforce ANZ. Follow Kevin on Twitter @kevinkddoyle\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/kevindoyle\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real-time engagement: Marketers\u2019 #1 priority and challenge | Salesforce","description":"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/","og_type":"article","og_title":"Real-time engagement: Marketers\u2019 #1 priority and challenge","og_description":"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.","og_url":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2022-10-18T19:10:11+00:00","article_modified_time":"2022-10-25T03:12:30+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","type":"image\/jpeg"}],"author":"Kevin Doyle","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Kevin Doyle","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/071739cad201c2f399bd643a40dd9a5e"}],"headline":"Real-time engagement: Marketers\u2019 #1 priority and challenge","datePublished":"2022-10-18T19:10:11+00:00","dateModified":"2022-10-25T03:12:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/"},"wordCount":799,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/","url":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/","name":"Real-time engagement: Marketers\u2019 #1 priority and challenge | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","datePublished":"2022-10-18T19:10:11+00:00","dateModified":"2022-10-25T03:12:30+00:00","description":"The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/real-time-engagement-marketers-1-priority-and-challenge\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","width":600,"height":400},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/071739cad201c2f399bd643a40dd9a5e","name":"Kevin Doyle","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/870a88fced7dda20e580f14bed89a198","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/kevin-doyle-headshot-2022.png?w=128&h=96&crop=1","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/kevin-doyle-headshot-2022.png?w=128&h=96&crop=1","width":128,"height":96,"caption":"Kevin Doyle"},"description":"Kevin spent a decade in Creative Agencies where he led Account Service departments, built & ran two start ups, and headed up heavily awarded campaigns for brands including Virgin, Guinness, Hyundai, Kia & RedBull. Kevin is now Regional Vice President of Sales at Salesforce ANZ. Follow Kevin on Twitter @kevinkddoyle","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/kevindoyle\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"term_id":2455,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":2455,"taxonomy":"sf_topic","description":"","parent":0,"count":185,"filter":"raw"},"featured_image_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/real_time_engagement.jpg?w=600","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=51332"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51332\/revisions"}],"predecessor-version":[{"id":54653,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51332\/revisions\/54653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media\/51336"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=51332"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=51332"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=51332"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=51332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}