{"id":51382,"date":"2019-01-14T19:11:00","date_gmt":"2022-10-18T19:11:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51382"},"modified":"2022-11-01T16:48:01","modified_gmt":"2022-11-01T23:48:01","slug":"the-future-of-banking","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/the-future-of-banking\/","title":{"rendered":"The future of banking"},"content":{"rendered":"\n<p>The future of banking is built on digital platforms, and customer trust will be gained through digital experiences. Brett King, author of Bank 4.0, shared his insights into how banks and finservs can win customer trust without a building, branch or ATM in sight.<\/p>\n\n\n\n<p>If you look at the most disruptive innovations historically, they have all tended to use a similar design principle. It\u2019s known as \u2018first principles design thinking\u2019, and it basically means tearing things all the way down and looking at the problem afresh, based on new technology. It means an entire rethink of an industry.<\/p>\n\n\n\n<p>A couple of good examples include the automobile, which replaced horse and cart, and which caused a rethink of how transportation should work. The iPhone was another completely new platform and, as a result, every phone now looks like an iPhone. It changed the way people thought about mobile technology.<\/p>\n\n\n\n<p>If you look at banking, what we\u2019re seeing right now is strong evidence of first principles design thinking. We have the ability to deliver banking when and where it is needed in real time. What we don\u2019t need is product structures and the distribution mechanism those products require, particularly the bank branch.<\/p>\n\n\n\n<p>You don\u2019t need a plastic card to buy your groceries, you don\u2019t need a 16-digit number and you don\u2019t need the application process.\u00a0If your bank knows you well enough and uses AI, then when you walk into a grocery store it knows if you\u2019ve got enough cash to buy your groceries. If you don\u2019t, it can send you a message: \u2018We can solve this problem for you\u2019. And it can do that in real time. You no longer need any of the structures or constructs around how people have conventionally solved such a problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-new-definition-of-banks\">A new definition of banks<\/h2>\n\n\n\n<p>We\u2019re seeing a reimagining of the way banking is embedded into our world via technology. There\u2019s a quote attributed to Bill Gates: \u2018Banking is necessary, banks are not\u2019. Passbooks and ATMs and debit cards \u2013 once the core of interactions with banks \u2013 are going to become digital artefacts. <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/06\/how-tech-is-helping-financial-services-tackle-a-customer-crisis.html\" target=\"_blank\" rel=\"noopener\">There will be something in the cloud that stores your money and that can, via AI, give you advice on the best way to use your money<\/a>.<\/p>\n\n\n\n<p>By 2025, most people will have an e-wallet or a value store on their phone that they use day-to-day for banking. It will not have been issued from a bank, it will instead be from a technology company, or a mobile provider. These already exist \u2013 look at WeChat and AliPay in China, or M-Pesa in Kenya. Many of the potential billions of people using these services have never visited a bank.<\/p>\n\n\n\n<p>Ten years ago, we considered the Australian banking sector to be quite advanced; they were early with mobile and so forth. But today, when we want to look at the most advanced application of technology in financial services we look to China, where 98 per cent of mobile payments are completed across TenCent (WeChat) and Ant Financial (AliPay).<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWant more awesome content?\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/form\/other\/blog-newsletter\/?d=7010M000000O5YqQAK&#038;nc=7010M000000O5tKQAS&#038;_gl=1*1rjh6qs*_ga*Nzg0OTU3NjEwLjE2NjYyNDYzMDA.*_ga_3VHBZ2DJWP*MTY2NjgzOTUxNC4zLjEuMTY2Njg0MDkyMy4wLjAuMA..\" target=\"_blank\">\n\t\t\t\t<span>SUBSCRIBE TO OUR BLOG<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Those platforms will do US$22 trillion dollars in mobile payments this year, more than all of the card transactions globally &#8211; Visa, MasterCard, AMEX, etc &#8211; which add up to US$21 trillion.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-driving-the-change-in-banking\">What\u2019s driving the change in banking?<\/h2>\n\n\n\n<p>There are three major drivers of the changes to banking.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>The network effect, or the way people connect:<\/b> Social media and similar platforms have produced new ways for us to interact, including sending money to each other.<\/li><li><b>The overall shift to expectation of low latency engagement through technology layers:<\/b> You can order your pizza via an app, rather than having to make a phone call. You can order an Uber and see the car approaching on your smartphone screen. Everything is now looked at through this lens that says there must be a more efficient, lower-friction way of doing things.<\/li><li><b>Investment in new technologies:<\/b> Massive investment is being made by tech companies including Amazon, Ant Financial and TenCent. The investment in fintech this year is going to exceed US$40 billion, and probably closer to US$50 billion. Fintechs and the big tech companies are about five to seven years ahead of banks. Just as Blockbuster and Kodak were attached to their business models, it\u2019s more difficult for banks to completely change the way they think about banking.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-question-of-trust\">A question of trust?<\/h2>\n\n\n\n<p>I\u2019m often asked about trust, about whether issues around Facebook and privacy, or the Australian reaction to My Health Record, make people less likely to <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/09\/trust-is-not-a-campaign--it-demands-sustained-effort.html\" target=\"_blank\" rel=\"noopener\">trust an online finance system<\/a> or reflect an expected lack of trust.<\/p>\n\n\n\n<p>The answer is that the mechanism of trust is changing. Trust used to be about the fact that you can see a bank on the street corner, so you can trust them because they\u2019ve got a building. But because <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/07\/user-experience-to-take-centre-stage-on-eve-of-open-banking-in-a.html\" target=\"_blank\" rel=\"noopener\">banking is moving to the digital sphere<\/a>, we now access our mobile apps hundreds of times more than we go into bank branches.<\/p>\n\n\n\n<p>So we now have an expectation of banks being able to meet our needs in the digital sphere. The way we measure trust has changed. If the technology works, you trust that bank, or that non-bank financial brand.<\/p>\n\n\n\n<p>Conversely, if your bank\u2019s online and ATM systems went down for two weeks, and the only way you could get money out was to go to a branch, how much trust do you think you would have in the bank? That branch model doesn\u2019t work anymore in building trust.<\/p>\n\n\n\n<p>The good thing is that there are no downsides to new competition in the Australian market. We\u2019re moving away from markets that are geared towards commodities such as resources, to economies where the biggest performers are technology companies. There needs to be big investment in technology for the Australian economy to remain relevant.<\/p>\n\n\n\n<p>Find out more about how tech is shaping customers\u2019 expectations of financial services, and how finservs can restore customer trust \u2013 download the Deloitte digital ebook <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/deloitte-digital-report\/?d=7010M000000ZQqMQAW&amp;nc=7010M000000ZQqRQAW\" target=\"_blank\" rel=\"noopener\">\u2018Restoring trust in financial services in the digital era\u2019<\/a>.<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tRestoring Trust in Financial Services in the Digital Era\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/au\/form\/pdf\/deloitte-digital-report\/?d=7010M000000ZQqMQAW&#038;nc=7010M000000ZQqRQAW\" target=\"_blank\">\n\t\t\t\t<span>DOWNLOAD NOW<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>The future of banking is built on digital platforms, and customer trust will be gained through digital experiences. <\/p>\n","protected":false},"author":1,"featured_media":51384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1db352ab891144edb706254d8899c036","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2502,2519,2484,2461,2457,2524],"sf_content_type":[],"coauthors":[2566],"class_list":["post-51382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-automation","sf_topic-customer-service","sf_topic-digital-transformation","sf_topic-financial-services","sf_topic-service","sf_topic-fourth-industrial-revolution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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