{"id":51401,"date":"2019-01-30T19:12:00","date_gmt":"2022-10-18T19:12:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51401"},"modified":"2022-11-07T20:05:27","modified_gmt":"2022-11-08T04:05:27","slug":"opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/","title":{"rendered":"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation"},"content":{"rendered":"\n<p>The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing fast, market turbulence is the norm, and customer\u2019s expectations are continuously rising. &nbsp;The traditional concept of customer loyalty has shifted, with the onus on the company to constantly adapt and to cater their products, services and experiences to the customer.<\/p>\n\n\n\n<p>So how do you achieve growth at a time of unprecedented disruption? By becoming a Living Business\u2014one that continuously adapts to changing customer preferences and market conditions with speed and scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-a-living-business\">Creating a living business<\/h2>\n\n\n\n<p>Living Businesses are companies that show signs of vitality, that operate like digital natives, that innovate responsively, and that design with customers in mind. Most importantly, they recognise that&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/11\/how-to-build-australias-future-workplace.html\" target=\"_blank\" rel=\"noopener\">to transform their business they must transform the people they lead.<\/a><\/p>\n\n\n\n<p>To identify a clear path forward for today\u2019s large organisations, Accenture undertook a major research initiative in 2018 to determine how leaders in sustainable growth are different than their peers. We found that these companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand the&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/10\/state-of-the-connected-customer--an-anz-perspective.html\" target=\"_blank\" rel=\"noopener\">changing digital needs of customers<\/a>;<\/li><li>Pivot growth strategies to profitable areas beyond the core;<\/li><li>Fund new growth by optimising costs elsewhere.<\/li><\/ul>\n\n\n\n<p>Small digital pure-play organisations are hardwired to thrive in this environment. So, too, are giant digital natives such as Google, Amazon or indeed Salesforce. These organisations are constantly offering customers a more personalised and relevant customer experience. They\u2019re also seamlessly moving from one growth opportunity to the next, even across industry boundaries. In fact, 78 percent of consumers surveyed would be willing to engage with digital natives for their banking and financial service needs.<\/p>\n\n\n\n<p>But most large companies and industry mainstays face a tougher road. Asset-heavy infrastructures are limiting the ways in which they can serve existing customers and attract new ones. Outdated marketing, promotion and channel strategies, developed to exploit the ability to deliver volume at scale, are now barriers to overcome.<\/p>\n\n\n\n<p>So, how can established organisations like these unlock growth with relevance?<\/p>\n\n\n<aside class=\"contextual-driver has-text-align-left\">\n\t<header>\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWant more awesome content?\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/form\/other\/blog-newsletter?d=7010M000002N7miQAC&#038;nc=7010M000002N7mdQAC\" target=\"_blank\">\n\t\t\t\t<span>Subscribe to our blog<\/span>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\"><path d=\"M13.92 5.38a1 1 0 0 0 0-.76.9.9 0 0 0-.17-.26.3.3 0 0 0 0-.07l-4-4a1 1 0 0 0-1.46 1.42L10.59 4H1.07a1 1 0 0 0 0 2h9.52l-2.3 2.29a1 1 0 0 0 0 1.42 1 1 0 0 0 1.42 0l4-4a.3.3 0 0 0 0-.07.9.9 0 0 0 .21-.26\" \/><\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"driving-change-through-design\">Driving change through design<\/h2>\n\n\n\n<p>In Australia, organisations are aiming to turn their fortunes around with digital transformation.&nbsp;There\u2019s no silver bullet when it comes to a successful digital transformation, but at Fjord we have recorded clear patterns of behaviour from large, global organisations that drive success. These patterns of behaviour have been categorised into \u20188 doors of transformation\u2019. Each of the 8 doors leads to a proven idea that helps organisations, who are on the path to a customer-centric transformation, learn from those who didn\u2019t only survive the process, but emerged from the process as a better, faster and more agile company.<\/p>\n\n\n\n<p>It\u2019s important to note that none of the doors depends solely on technology. The key lies in culture. Businesses that keep their people at the core and engage through a culture that thrives on change will have the agility to keep ahead. After all, change is constant and for most companies, it\u2019s the most constant challenge in the business.<\/p>\n\n\n\n<p>Here are&nbsp;8 doors&nbsp;you can open to put the right people, in the right place, doing the right thing as you rewire your organisation:<\/p>\n\n\n\n<p><b>1. Spark the Change&nbsp;<\/b>\u2013 Businesses need to create an intervention that will ignite a mix of excitement and fear that can propel cross-business commitment to change. To get people to want to change, an intervention can mobilise disparate parts of your business around a single focus. In some cases, this can involve becoming obsessed with a really simple and specific metric such Net Promoter Score improvement or conversion increases. Other times it\u2019s picking a challenging deadline or a key intervention to fuel change. Regardless of the catalyst, businesses need a real and tangible focus to activate change.<\/p>\n\n\n\n<p><b>2. Split the Transformation<\/b>&nbsp;\u2013 Digital change can be divided into two camps that sit along cultural lines. Businesses need to be aware of the two separate, distinct tracks of work required to transform their organisation:<\/p>\n\n\n\n<p><b>Hygiene&nbsp;<\/b>\u2013 This relates to the mandatory and predictable stuff all businesses need to do to stay competitive. It&#8217;s likely not going to disrupt or differentiate a business in the market, but it is going to provide a fundamental foundation for the future.<\/p>\n\n\n\n<p><b>Flair<\/b>&nbsp;\u2013 This is where organisations take a portfolio approach to exploratory innovations that are riskier, but have the potential to allow businesses to make a step change in impact or invent entirely new experiences altogether. This is where businesses pivot growth strategies to new sources of revenue beyond the core.<\/p>\n\n\n\n<p>The mindsets, ways of working, and KPIs of the two tracks are usually quite distinct.<\/p>\n\n\n\n<p><b>3. Reflect from a People Perspective<\/b>&nbsp;\u2013 People need to be placed at the heart of the organisation. Businesses need to ask: How do your customers, colleagues or partners experience your business? Are you really solving their problems? Examining the customer journey can provide answers. Where are there pain points? What are the metrics telling you? Businesses may find the results are not always pretty. No company wants to hear that customers aren\u2019t getting past the first page of a new platform where millions of dollars were invested. But it is precisely this humility in understanding transformation from a people perspective that sets leaders apart.<\/p>\n\n\n\n<p><b>4. Illustrate the Vision<\/b>&nbsp;\u2013 The vision of transformation needs to be communicated with the wider business. Businesses need to make sure they\u2019ve articulated the \u2018why\u2019 in a visual, memorable, repeatable form. A 250-page business case may be great, but it\u2019s not inspirational for the people of the business. Try to limit the vision in a format that\u2019s easy to digest and works at both the emotional and rational levels.<\/p>\n\n\n\n<p><b>5. Sprint at a Digital Pace<\/b>&nbsp;\u2013 &nbsp;Organisations should create a space that operates with new ways of working, to deliver on the transformation vision at pace.&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/12\/vision-to-execution--overcoming-barriers-to-agile-delivery-and-t.html\" target=\"_blank\" rel=\"noopener\">Transformation requires businesses to respond to ideas or changing conditions at speed.<\/a>&nbsp;A space is needed and can be anything from full-blown incubator to a small, 100-day project team, where a blend of internal and external talent can rapidly rethink the way an organisation can work. In this space, the task is to quickly prove or disprove new ideas and, more importantly, communicate to the rest of the business that the new ideas can actually be achieved!<\/p>\n\n\n\n<p><b>6. Partner with Open Arms<\/b>&nbsp;\u2013 Depending on the type of digital transformation, extra support can be instrumental to achieving success. Many transformation projects use a variety of supporting partners who can bring in new technologies and capabilities to accelerate change. Businesses may need a dedicated team to scout out potential partners, have exploratory conversations and score them against some pre-agreed criteria.<\/p>\n\n\n\n<p><b>7. Nurture an Engaged Culture<\/b>&nbsp;\u2013 Design thinking and design doing is not enough, culture is a critical element of design that is native to innovation. The quality of the culture that surrounds a business transformation program is one of the largest signals of success. Cultivating a new and effective culture requires leadership to give permission for and encourage the breaking of organisational norms and dogmas.<\/p>\n\n\n\n<p><b>8. Infect the Organisation<\/b>&nbsp;\u2013 It\u2019s the responsibility of any transformation initiative to instil its values and methods into surrounding areas of the business. Businesses won\u2019t successfully transform on the outside unless they are transformed on the inside. Businesses can use incubator space to train and educate other parts of the business in the new ways of thinking and working. This \u2018rewiring\u2019 is essential to becoming a Living Business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which-door-does-your-business-need-to-open\">Which door does your business need to open?<\/h2>\n\n\n\n<p>Businesses cannot afford to stand still.&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-2nd-edition\/?d=7010M000000ZRjUQAW&amp;nc=7010M000000ZRjPQAW\" target=\"_blank\" rel=\"noopener\">The latest State of Connected report<\/a>&nbsp;found more than half (56 percent) of customers \u2013 including 66 percent of business buyers \u2013 actively seek to buy from the most innovative companies. Transformation is therefore a key component to ensure success of an organisation from both a business and customer perspective.<\/p>\n\n\n\n<p>The journey to transformation is rarely linear. Rather than a fixed, step-by-step process, we see these \u2018doors\u2019 that can be tried in any order and even combined to achieve success. Ultimately, if businesses put its people at the centre of their thinking, the result is a business where change is rewarding for everyone.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Insights from 6,700+ consumers and business buyers on the intersection of experience, technology, and trust.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-2nd-edition\/?d=7010M000000ZRjUQAW&amp;nc=7010M000000ZRjPQAW\">Get the Report<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing fast, market turbulence is the norm, and customer\u2019s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":51403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"e310d64e6ba647baa8790890f09ded4e","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2480,2484,2648,2455,2564,2457,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-digital-business","sf_topic-marketing","sf_topic-partner","sf_topic-service","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opening The Doors To Success: 8 Paths To A Successful Digital Transformation | Salesforce<\/title>\n<meta name=\"description\" content=\"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T19:12:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T04:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation\",\"datePublished\":\"2022-10-18T19:12:19+00:00\",\"dateModified\":\"2022-11-08T04:05:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\"},\"wordCount\":1379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\",\"name\":\"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg\",\"datePublished\":\"2022-10-18T19:12:19+00:00\",\"dateModified\":\"2022-11-08T04:05:27+00:00\",\"description\":\"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg\",\"width\":600,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"width\":128,\"height\":96,\"caption\":\"Salesforce\"},\"description\":\"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation | Salesforce","description":"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/","og_type":"article","og_title":"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation","og_description":"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing","og_url":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2022-10-18T19:12:19+00:00","article_modified_time":"2022-11-08T04:05:27+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Salesforce","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8"}],"headline":"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation","datePublished":"2022-10-18T19:12:19+00:00","dateModified":"2022-11-08T04:05:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/"},"wordCount":1379,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/","url":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/","name":"Opening The Doors To Success: 8 Paths To A Successful Digital Transformation | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","datePublished":"2022-10-18T19:12:19+00:00","dateModified":"2022-11-08T04:05:27+00:00","description":"The digital age has brought about an accelerated pace of change, and it\u2019s no secret many organisations are struggling to keep up. Technology is changing","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/opening-the-doors-to-success-8-paths-to-a-successful-digital-transformation\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","width":600,"height":400},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","width":128,"height":96,"caption":"Salesforce"},"description":"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"term_id":2457,"name":"Service","slug":"service","term_group":0,"term_taxonomy_id":2457,"taxonomy":"sf_topic","description":"","parent":0,"count":93,"filter":"raw"},"featured_image_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/opendoors_accenture.jpg?w=600","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=51401"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51401\/revisions"}],"predecessor-version":[{"id":57044,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/51401\/revisions\/57044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media\/51403"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=51401"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=51401"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=51401"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=51401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}