{"id":51455,"date":"2018-11-20T19:14:00","date_gmt":"2022-10-18T19:14:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51455"},"modified":"2022-10-24T21:31:45","modified_gmt":"2022-10-25T04:31:45","slug":"finservs-have-lost-consumers-trust-and-tech-can-help-rebuild-it","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/finservs-have-lost-consumers-trust-and-tech-can-help-rebuild-it\/","title":{"rendered":"Finservs have lost consumers\u2019 trust \u2013 and tech can help rebuild it"},"content":{"rendered":"\n

We\u2019re officially in a trust crisis \u2013 with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the \u2018least trusting country\u2019 title from Russia, according to Edelman\u2019s Trust Barometer.<\/p>\n\n\n\n

For financial services, change is quickly advancing over the horizon. Open banking has the potential to restore trust through better user experience and value<\/a>, but it could also be a boon to the fintech disruptors, increasing competition and making it likely that the most agile and customer-centric organisations will will.<\/p>\n\n\n\n

Financial services firms are under pressure to use all the tools at their disposal to meet changing customer expectations. Financial services firms need to grasp how friction and utility are redefining trust and forcing innovation.
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Learn more about building a financial services firm of the future amidst an environment of rising customer expectations, technological advancements and new competition. Download Deloitte Digital\u2019s Market Trends Affecting the Financial Services Industry report.<\/a><\/p>\n\n\n