{"id":51472,"date":"2018-10-08T19:14:00","date_gmt":"2022-10-18T19:14:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51472"},"modified":"2022-10-19T08:37:48","modified_gmt":"2022-10-19T15:37:48","slug":"state-of-the-connected-customer-an-anz-perspective","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/state-of-the-connected-customer-an-anz-perspective\/","title":{"rendered":"State of the Connected Customer: An ANZ perspective"},"content":{"rendered":"<p>Providing excellent customer experience (CX) is no longer an easy feat. Customers\u2019 expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts, businesses need to do more to show that they have a customer\u2019s best interests in mind.<\/p>\n<p>Here\u2019s what our research uncovered about Australian and New Zealand customers\u2019 expectations, and how businesses of all sizes can meet them.<\/p>\n<p> <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-2nd-edition?d=7010M000000uZF1QAM&amp;nc=7010M000000uZF6QAM\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" alt=\"SOCC Salesforce Infographic\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/socc_salesforce_infographic-scaled.jpg?strip=all&#038;quality=95\"><\/img> <\/a> <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-2nd-edition\/?d=7010M000000uZF1QAM&amp;nc=7010M000000uZF6QAM\" target=\"_blank\" rel=\"noopener\">Download the full State of the Connected Customer for more ANZ and global insights.<\/a> <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-the-connected-customer-2nd-edition?d=7010M000000uZF1QAM&amp;nc=7010M000000uZF6QAM\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" alt=\"State of the Connected Customer banner\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/connected_customer_report-4.jpg?strip=all&#038;quality=95\"><\/img> <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Providing excellent customer experience (CX) is no longer an easy feat. Customers\u2019 expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":51474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6de75ee8489b404fa48a42290d8d84ff","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2502,2485,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-automation","sf_topic-data-culture","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>State of the Connected Customer: An ANZ perspective | Salesforce<\/title>\n<meta name=\"description\" content=\"Providing excellent customer experience (CX) is no longer an easy feat. 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