{"id":51503,"date":"2019-02-25T19:16:00","date_gmt":"2022-10-18T19:16:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51503"},"modified":"2023-03-03T13:18:22","modified_gmt":"2023-03-03T02:18:22","slug":"the-top-5-things-you-need-for-long-term-success-in-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/the-top-5-things-you-need-for-long-term-success-in-sales\/","title":{"rendered":"The Top 5 Things You Need For Long-term Success In Sales"},"content":{"rendered":"<p>On top of this, salespeople have to overcome barriers such as time constraints, inefficient sales processes and the inability to measure activities against company goals. We\u2019ve curated the top 5 pieces of sales advice from our blog to help you achieve long-term success:<\/p>\n<h2 id=\"1-reinforce-your-sales-pipeline\">1. Reinforce your sales pipeline<\/h2>\n<p>\u201cIn today\u2019s world there are more research tools and communication channels than ever before, yet for most sellers building and sustaining a strong sales pipeline is still a struggle. One of the main reasons for this is lack of real result driving activity and the fact that most outreach falls on deaf ears,\u201d Tony J Hughes, the number one influencer in professional sales in the Asia-Pacific, said.<\/p>\n<p>According to Hughes, one of biggest reasons for this is salespeople hyperfocusing on social selling and missing opportunities to interact with customers over the phone or in person. His solution: be everywhere. Having personalised conversations with your customers through multiple channels will help you develop a stronger relationship and become more attuned to your customers\u2019 needs.<\/p>\n<p>The pipeline can be further reinforced by bridging the gap between sales and marketing teams. \u201cThe perfect collaboration between both departments should ensure marketing can craft strong brand messages and salespeople can tailor that message to their prospects with scale, to create personalised and unique experiences. Both pieces of the puzzle are crucial to find, win and keep customers with the help of technology,\u201d Hughes said.<\/p>\n<p>From \u201c<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2018\/02\/solving-the--1-problem-in-sales-today---pipeline-atrophy.html\" target=\"_blank\" rel=\"noopener\">Solving the #1 problem in sales today \u2014 Pipeline Atrophy<\/a>\u201d by Tony J Hughes, Managing Director, RSVPselling Pty Ltd.<\/p>\n<h2 id=\"2-get-gritty\">2. Get gritty<\/h2>\n<p>According to psychologist,\u00a0<a href=\"https:\/\/www.ted.com\/talks\/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance\/up-next\" target=\"_blank\" rel=\"noopener\">Angela Duckworth<\/a>, grit is the emotional armour \u2013 forged from strength, stamina, and passion \u2013 that empowers us to persevere through hardships and achieve long-term success.<\/p>\n<p>Duckworth said one of the keys to developing grit is taking on the \u2018Growth Mindset\u2019 \u2013 \u201cthe belief that the ability to learn [or succeed] is not fixed \u2013 it can change with your effort.\u201d<\/p>\n<p>This means maintaining a positive attitude, rolling with the punches and never giving up. However, in more challenging times, it can be hard to see the bigger picture and muster the energy to keep going. Understanding your motivation can help give you that extra boost to keep pushing towards success.<\/p>\n<p>From \u201c<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2017\/11\/7-ways-to-develop-grit--advice-from-top-sales-leaders.html\" target=\"_blank\" rel=\"noopener\">7 ways to develop grit \u2014 advice from top sales leaders<\/a>\u201d by Salesforce.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/other\/blog-newsletter?d=7010M000000O5YqQAK&amp;nc=7010M000000O5tKQAS\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/ANZ_blog_banner-25.gif?strip=all&#038;quality=95\" alt=\"Subscribe to our blog\" \/> <\/a><\/p>\n<h2 id=\"3-empower-new-sales-reps\">3. Empower new sales reps<\/h2>\n<p>When faced with a new challenge, it can take some time before you become confident in yourself, your understanding of what\u2019s being asked of you and your ability to tackle it. However, new sales reps need to develop that confidence very quickly to speak to customers with conviction and build a strong pipeline.<\/p>\n<p>Often, they are not only battling their goals and employer expectations, they\u2019re also struggling with an internal conflict of not wanting to bother people or treat them differently to how they would want to be treated.<\/p>\n<p>Help your sales rep build conviction by having them imagine they\u2019re calling someone to tell them they\u2019ve won the lottery. Ask them to think about their tone, expression, and confidence in the conversation, and then have them think about your business solution and the value it could provide the customer. Finally, give them an opportunity to practice their pitch until their conviction is at full strength. They\u2019ll be getting people to return their calls, building customer relationships and constructing a solid pipeline in no time.<\/p>\n<p>From \u201c<a href=\"https:\/\/www.salesforce.com\/au\/blog\/2017\/09\/5-ways-to-help-new-sales-reps-succeed.html\" target=\"_blank\" rel=\"noopener\">5 ways to help new sales reps succeed<\/a>\u201d, by Salesforce.<\/p>\n<h2 id=\"4-employ-ai-to-do-your-admin\">4. Employ AI to do your admin<\/h2>\n<p>One of the biggest challenges faced by salespeople is the loss of valuable selling time to excessive amounts of administrative tasks \u2013 such as forecasting, identifying opportunities, prioritising leads, updating customer details and manual data entry. Handing the admin tasks over to AI will help <a href=\"https:\/\/www.salesforce.com\/au\/products\/sales-cloud\/overview\/\">streamline your sales processes<\/a>, freeing you up to spend more time on your customers and boost productivity.<\/p>\n<p>From \u201cAI is revolutionising the sales process \u2013 here\u2019s how\u201d, by Vincent Cotte, Director, Go-To Market Marketing for APAC.<\/p>\n<h2 id=\"5-check-your-success\">5. Check your success<\/h2>\n<p>Creating a strategy that ties sales objectives, activities and business results together is critical to ensuring that all teams are on the same page, working towards the same goals and \u2013 most importantly \u2013 is measuring your success.<\/p>\n<p>By becoming your own analyst and looking at metrics such as sales targets, sales to date, opportunities and ROI, you\u2019ll be able to confirm if you\u2019re achieving the company\u2019s goals while also gaining insights into why and where you are succeeding and areas for improvement.<\/p>\n<p>If you want more advice on how you can blaze a trail long-term sales success,\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/events\/worldtour\/syd19\/overview\/?d=7010M000000ZRPwQAO\" target=\"_blank\" rel=\"noopener\">register today for the Sydney World Tour event on March 6.<\/a>\u00a0Don&#8217;t miss this chance to hear how Salesforce\u2019s community of Trailblazers are disrupting industries, shaping the future and transforming the world \u2013\u00a0and how you can too.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/au\/events\/worldtour\/syd19\/overview\/?d=7010M000000ZRPwQAO\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/worldtour2019_Blog_590X180-4.jpg?strip=all&#038;quality=95\" alt=\"Registration for World Tour 2019\" \/> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The age of the empowered consumer is here and it\u2019s causing major shifts in the sales landscape. While customers are becoming more connected \u2013 giving businesses almost infinite opportunities to reach them \u2013 they\u2019re also gaining the ability to avoid salespeople or advertising material by being able to find everything they need online.<\/p>\n","protected":false},"author":1,"featured_media":51505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"5ac8af53fdcf438a9a4401a35ca23365","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2468,2470,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-sales-strategies","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Top 5 Things You Need For Long-term Success In Sales | Salesforce<\/title>\n<meta name=\"description\" content=\"The age of the empowered consumer is here and it\u2019s causing major shifts in the sales landscape. 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