{"id":51576,"date":"2017-05-31T19:18:00","date_gmt":"2022-10-18T19:18:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51576"},"modified":"2022-11-02T23:36:08","modified_gmt":"2022-11-03T06:36:08","slug":"how-to-create-customer-personas-using-facebook-audience-insights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-to-create-customer-personas-using-facebook-audience-insights\/","title":{"rendered":"How to Create Customer Personas Using Facebook Audience Insights"},"content":{"rendered":"\n

Facebook is not just a platform where you can converse with your customers. By using the Facebook Audience Insights tool, you can create powerful customer personas. The good news? It\u2019s easy to do. Here\u2019s a step-by-step guide.<\/p>\n\n\n\n

Facebook Audience Insights enables you to tap into a wealth of information that\u2019s shared publicly on the social media platform. Combine these insights with what you already know about your customers<\/a>, and you\u2019re in a powerful position to create some super valuable and highly informed customer personas to back up your paid or organic social campaigns<\/a>.<\/p>\n\n\n\n

Why do you need customer personas?<\/h2>\n\n\n\n

So, why bother in the first place? Creating detailed customer personas<\/a> will help increase customer retention and customer acquisition. Personas enable you to improve your products and services based on your top customers\u2019 needs. It will also help you create social media posts and content that appeals to your customers \u2013 taking them to the next point on the customer journey you map for them<\/a>.<\/p>\n\n\n\n

Because you\u2019re creating engaging landing pages, social media posts and advertising campaigns \u2013 content that talks directly to your top customers \u2013 you\u2019re likely to attract more customers of a similar mindset.<\/p>\n\n\n\n

Step 1: Import an existing customer list<\/h2>\n\n\n\n

If you have a customer list or database with your customers\u2019 email addresses or phone numbers, then you can use Facebook Audience Insights to gain additional information about these customers.<\/p>\n\n\n\n

Start by exporting this list into a text or CSV file. Next, go to Facebook Ads Manager; under the Tools menu, select Audiences<\/a>. There you\u2019ll see a dropdown menu called Create Audience; in that menu, choose Custom Audience. Follow the prompts to upload your list to create your Custom Audience.<\/p>\n\n\n\n

After Facebook Audience Insights processes the uploaded list, you\u2019ll see a \u2018Ready\u2019 notification. Now you\u2019re ready to analyse your Custom Audience.<\/p>\n\n\n\n

Step 2: Analyse your Custom Audience<\/h2>\n\n\n\n

Start this process by going to your Audience Insights<\/a> tool, which is found under the Tools menu in your Facebook Ads Manager. You\u2019ll then be prompted to choose an audience to analyse. Select one or more of the Custom Audiences you\u2019ve created. Once selected, you\u2019ll see demographics data populate in Audience Insights.<\/p>\n\n\n\n

Under the People on Facebook heading, adjust the Audience Insights data filter based on what country(ies) your customer base resides in.<\/p>\n\n\n\n

Once the location has been configured, the next step is to start dissecting the available customer information using the tabs at the top of your insights dashboard.<\/p>\n\n\n