{"id":51666,"date":"2022-07-07T19:21:00","date_gmt":"2022-10-18T19:21:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51666"},"modified":"2023-01-06T11:41:14","modified_gmt":"2023-01-06T00:41:14","slug":"how-to-track-and-measure-web-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-to-track-and-measure-web-analytics\/","title":{"rendered":"How to Track and Measure Web Analytics"},"content":{"rendered":"\n

When we talk to marketers, one of the biggest questions we get is about web analytics. Analytics have become a top priority for business leaders who are looking to build data-driven strategies<\/a> to identify what\u2019s working and what\u2019s not.<\/p>\n\n\n\n

In the past, you might have just dropped some Google Analytics code onto your site and think that you\u2019ve done all you can. However, it\u2019s possible to be more strategic with your data analysis and create a plan that gives insights to make your online marketing much more effective.<\/p>\n\n\n\n

First off, let\u2019s clear up some definitions.<\/p>\n\n\n\n

What are web analytics?<\/h3>\n\n\n\n

You can use web analytics tools to answer questions and provide insights. A proper strategy allows you to act like a detective and get to the bottom of what\u2019s happening on your website and make decisions about what to do next.<\/p>\n\n\n

\n

\u201cYou have to figure out what you care about in order to know how to use your analytics to its full potential.\u201d<\/p><\/blockquote>\n\n