Email marketing never works when the mentality is \u201cset it and forget it.\u201d Think of your process like a lab. To figure out what\u2019s working and what needs improvement, you need to always be analysing your results. And the key to proper analysis is having the right email marketing KPIs (key performance indicators).<\/p>\n\n\n\n
Identifying the right KPIs always depends on the nature of your business: \u201cSuccess\u201d varies a lot if you\u2019re selling enterprise software to executive buyers, versus sneakers to anyone who wants them. Plus, the\u00a0accelerated transition to the digital-first customer<\/a>\u00a0has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as\u00a0Apple\u2019s mail privacy protections<\/a>\u00a0have made open rates difficult to accurately track.<\/p>\n\n\n\n However, there are some baseline KPIs that almost every email marketer should be using. Here are 10 email marketing KPIs to help you understand how well your messages are connecting and make adjustments to boost success.<\/p>\n\n\n