{"id":51769,"date":"2022-04-08T19:24:00","date_gmt":"2022-10-18T19:24:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51769"},"modified":"2022-11-01T21:32:23","modified_gmt":"2022-11-02T04:32:23","slug":"world-tour-sydney-2022-main-show-wrap-up-all-eyes-on-the-future","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/world-tour-sydney-2022-main-show-wrap-up-all-eyes-on-the-future\/","title":{"rendered":"World Tour Sydney 2022 Main Show Wrap-Up: All Eyes on the Future"},"content":{"rendered":"\n

After more than two years of keeping our distance, the Salesforce World Tour Sydney 2022 Main Show carried a broad theme: the importance of human connection, and how it drives us to do more and be more.<\/p>\n\n\n\n

This includes bringing people together, but it also includes looking after one another in a variety of ways: caring for our planet, keeping others safe, giving back to our communities and working together to find innovative solutions to urgent challenges.<\/p>\n\n\n\n

A keynote that focused on the future (a better one!)<\/h2>\n\n\n\n

The show began in earnest with an inspiring Welcome to Country, led by Gadigal Elder Uncle Allen Madden.<\/p>\n\n\n\n

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We then heard from Pip Marlow, CEO & EVP, ANZ\/ASEAN at Salesforce, who delivered a keynote that was celebratory yet called for action.<\/p>\n\n\n\n

Echoing a sentiment heard throughout the day, Pip noted the event had the feel of a \u2018family reunion\u2019 \u2014 one with old friends, new inspirations, and a stronger-than-ever resolve to build a better future that benefits everyone.<\/p>\n\n\n\n

\u201cValues are our north star, and continue to be our north star,\u201d she explained, before revealing that Salesforce had added a new value: Sustainability, joining the existing values of Trust, Customer Success, Innovation and Equality.<\/p>\n\n\n\n

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Put simply, Salesforce is on Team Earth and is taking actions both inside and outside the organisation to achieve net zero emissions<\/a> \u2014 for instance, Salesforce has partnered with Queensland solar farm X-ELIO and will offset 320,000 tonnes of CO2 emissions.<\/p>\n\n\n\n

\u201cIt\u2019s not just what we\u2019re doing ourselves, it\u2019s how we help others.\u201d <\/p>\n\n\n\n

This is the crux of Salesforce\u2019s 1-1-1 model, which dedicates 1% of equity, 1% of product and 1% of employees\u2019 time back to our communities. The more we all succeed and grow, the more we can help others. <\/p>\n\n\n\n

As part of that commitment, Pip announced two exciting grants to Raise and DeadlyScience \u2013 you can read more about the work they do and how they\u2019ll be using these grants<\/a> to make the digital economy accessible to everyone and prepare Australia for the future. <\/p>\n\n\n\n

In other words, the drive to innovate and succeed from anywhere is inextricably linked to our ability to build a better future \u2014 and present \u2014 for everyone. But innovation often depends on a new type of leadership, one that was on full display in Pip\u2019s interview with Dylan Alcott.<\/p>\n\n\n\n

A candid \u2014 and hilarious \u2014 interview with the Australian of the Year<\/h2>\n\n\n\n

Before becoming the first person with a visible disability to win Australian of the Year, Dylan Alcott was already a Paralympic champion and tennis golden grand slam winner. But, on stage, Dylan shared that he used to see himself in a very different way and experienced bullying due to his disability. To overcome those challenges, Dylan credits the support from family and mentors \u2014 and his overarching purpose is to do the same for others by giving back in any way he can. <\/p>\n\n\n\n

\u201cBeing a good tennis player is about number 30 on my priority list\u2026 It\u2019s so much easier to get out of bed when you live your life with purpose. It\u2019s not \u2018me\u2019, it\u2019s \u2018we\u2019.\u201d<\/p>\n\n\n\n

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As an example, Dylan recently helped advocate for free COVID-19 rapid antigen testing in Victoria for people with disabilities. He also leads a consulting firm, where employees all have some type of disability. <\/p>\n\n\n\n

So how is he accomplishing all this? <\/p>\n\n\n\n

First, Dylan challenged the traditional idea of a stoic \u2018leader\u2019, explaining that vulnerability is a crucial part of connecting with others. Leading by example, Dylan shared the difficulties of overcoming negative self image and bullying. He said that it takes lots of hard work, yes \u2014 but it\u2019s also about being yourself and knowing when to ask others for help, including seeking mental health support in the same way we train our bodies physically.<\/p>\n\n\n\n

A Golden Hoodie for a meaningful purpose<\/h2>\n\n\n\n

It would be hard to follow a class act like Dylan \u2014 in post-show remarks, he called his own performance the \u201cworst\u201d on the stage but, sorry Dylan, no one agrees with you about that! Yet one of our favourite moments of the show happened when Pip awarded a coveted Golden Hoodie to Two21 founder Kel Henderson. She pointed out that it\u2019s a great example of not needing to be a huge organisation to put a 1-1-1 model to good use.<\/p>\n\n\n\n

Kel shared that, after one of his sons was born with Down\u2019s syndrome, he questioned his purpose \u2014 and ultimately decided that he wanted to use his 25 years of IT experience in a way that gave back. This led him to found Two21<\/a>, a Salesforce partner and IT consulting firm that specialises in assisting the not-for-profit sector.<\/p>\n\n\n\n

With over 800 Trailhead badges, Kel\u2019s advice to other Trailblazers was this: \u201cYou\u2019ve got all the tools. You can go and learn anything to do whatever you want.\u201d<\/p>\n\n\n\n

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Exploring why \u2018wow\u2019 needs to be a big part of your future playbook<\/h2>\n\n\n\n

Another motif of the day? Going from \u2018wow\u2019 to \u2018how\u2019. <\/p>\n\n\n\n

This underpinned many of the comments from Gayan Benedict, CTO and VP of Customer Advisory, ANZ. Building on Pip\u2019s keynote, which explored the type of future we wanted to build and why, Gayan acknowledged that we\u2019re in a \u201cnew world.\u201d That\u2019s left many of us asking: \u201cHow<\/i> is the new future going to work?\u201d <\/p>\n\n\n\n

Practically speaking, it\u2019s shaking out to be a business landscape where connecting with customers has never been harder \u2014 or more important. This doesn\u2019t just require new ways of working, said Gayan, it requires a whole new playbook. And a new playbook needs to include a digital head office that can connect employees and customers from anywhere. It needs to facilitate the \u2018wowing\u2019 of customers.<\/p>\n\n\n\n

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\u201cIn a digital world, your competition is a click away. To get noticed, you have to do more than just meet expectations.\u201d<\/p>\n\n\n\n

This sort of \u2018wow\u2019 starts with Customer 360, a single source of truth, and a digital HQ. But we also heard exciting announcements that will help Trailblazers build on these foundations and take the \u2018wow\u2019 to the next level.<\/p>\n\n\n\n

The new Marketing Cloud and Service Cloud: marketing and service are better together<\/h2>\n\n\n\n

Lynne Zaledonis, Salesforce\u2019s EVP of Cloud and Industry Marketing, joined us all the way from the United States to explain the exciting launches of brand-spankin\u2019-new product innovations<\/a>. These updates will help create even more unified customer experiences, threading together human connections and growing singular moments into lifelong relationships.<\/p>\n\n\n\n

You can expect to hear more about these innovations, but here are the biggest takeaways.<\/p>\n\n\n\n

Service Cloud: connecting even more data and creating more personalised engagements<\/h3>\n\n\n\n