{"id":51786,"date":"2022-03-23T19:24:00","date_gmt":"2022-10-18T19:24:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51786"},"modified":"2023-10-05T12:10:23","modified_gmt":"2023-10-05T01:10:23","slug":"datorama-explained-in-2-minutes","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/datorama-explained-in-2-minutes\/","title":{"rendered":"Datorama Explained in 2 Minutes"},"content":{"rendered":"\n<p>For individual organisations, the marketing data landscape can be overwhelming (to say the least), with <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&amp;nc=7013y000002Jw47AAC\" target=\"_blank\" rel=\"noopener\">individual marketers using an average of 13 different marketing and advertising platforms. <\/a>But what if there was a way to no longer have to juggle such a volume of information sources, but bring them together into one place, integrate them, and take insight-driven action on future integrated marketing and advertising spend?<\/p>\n\n\n\n<p>Enter Datorama, Salesforce\u2019s all-in-one time-saving marketing platform, that allows you to connect, analyse and take action on all your marketing spend data, impressing your boss so you can both clock off early for the day.&nbsp;<\/p>\n\n\n\n<p>Datorama\u2019s integrated marketing capabilities are wide-ranging, so we challenged Salesforce\u2019s Dan Scodellaro, Product Marketing Lead, Digital350 &#8211; ASEAN, to break down the marketing solution in 2 minutes or less.<\/p>\n\n\n\n<p>Let\u2019s see how he fared!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/X5ybgDXg213zQYvh6TyZe5.jpg\"  data-uuid=\"X5ybgDXg213zQYvh6TyZe5\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"speed-and-sophistication-in-one-marketing-platform\">Speed and sophistication in one marketing platform<\/h2>\n\n\n\n<p>Well there you have it! Dan faced the challenge head on and now you know that disconnected marketing and advertising data sources are a thing of the past.&nbsp;<\/p>\n\n\n\n<p>The best news? Once Datorama is set up, AI technology does most of the work for you in the background. From a library of every single imaginable marketing platform, you select and customise those on which you spend your hard-earned time and money, and connect all that marketing data together on an integrated dashboard.&nbsp;<\/p>\n\n\n\n<p>From that dashboard, your integrated marketing and advertising data will then tell you which sources deserve more and less of an investment, and when. We like to think of Datorama as a future time saver.\u00a0<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Learn <strong>why Datorama is a necessary addition to your marketing world<\/strong>.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/datorama-marketing-intelligence-report-asia-pacific\/?d=7013y000002Jw4RAAS&#038;nc=7013y000002Jw47AAC\">Get report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to bring your marketing and advertising platform together? Product Marketer Dan Scodellaro explains in 90-seconds how Datorama can help.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"69692db461d34f64a9e96812af7d27fc","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484,2483,2456],"sf_content_type":[],"coauthors":[2454],"class_list":["post-51786","post","type-post","status-publish","format-standard","hentry","sf_topic-digital-transformation","sf_topic-marketing-automation","sf_topic-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Datorama Explained in 2 Minutes | Salesforce<\/title>\n<meta name=\"description\" content=\"Wondering how to bring your marketing and advertising platform together? 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