{"id":53358,"date":"2022-08-31T15:19:00","date_gmt":"2022-08-31T22:19:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=53358"},"modified":"2022-12-21T13:41:42","modified_gmt":"2022-12-21T02:41:42","slug":"weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/","title":{"rendered":"The Way to Net Zero: M.J. Bale&#8217;s Success Through Purpose and Profit"},"content":{"rendered":"\n<p>When Matt Jensen founded M.J. Bale in 2009, he wanted to create a brand grounded by a commitment to ethical sourcing, in partnership with Australia\u2019s best farmers.<\/p>\n\n\n\n<p>Having grown up on an Australian Merino farm, Matt was passionate about elevating locally-sourced natural fibres, while also supporting our farmers and their communities. This heritage is the very heart and soul of the M.J. Bale brand promise, and has inspired us to think about how we can support our farming partners, and by extension, support the environment on which they and all of us depend upon.&nbsp;<\/p>\n\n\n\n<p>Our efforts to date have seen M.J. Bale recognised as <a href=\"https:\/\/www.climateactive.org.au\/buy-climate-active\/certified-members\/mj-bale\" target=\"_blank\" rel=\"noopener\">Climate-Active Certified<\/a> in 2021, <a href=\"https:\/\/www.mjbale.com\/blogs\/manual\/net-zero-now-m-j-bale-becomes-first-australian-fashion-brand-to-be-carbon-neutral-certified-for-products-and-organisation\" target=\"_blank\" rel=\"noopener\">Australia\u2019s first fully carbon-neutral fashion brand<\/a> and as a <a href=\"https:\/\/www.afr.com\/work-and-careers\/leaders\/m-j-bale-s-zero-emission-wool-takes-a-cycle-ride-into-fashion-world-20220701-p5aye9#\" target=\"_blank\" rel=\"noopener\">Sustainability Leader by the Australian Financial Review<\/a>. Looking to the future, we are on track to power all our domestic operations \u2014 our stores, warehousing and support offices&nbsp; \u2014 with renewable energy by the end of 2022. By the end of 2023, we plan to be net carbon positive, which we will achieve by reducing carbon intensity in our supply chain and partnering with best-in-class carbon offset projects.&nbsp;<\/p>\n\n\n\n<p>That said, we\u2019re still early on in our journey and are conscious of how much more there is to accomplish. Similar to our industry-leading partners at Salesforce, we are committed to real-world progress over waiting for perfection. Committing and commencing is half the battle.<\/p>\n\n\n\n<p>Along those lines, I often hear from industry peers looking for advice on how they can best engage their leadership teams to embrace sustainability. There\u2019s no quick fix solution, but I\u2019ve collected a number of lessons that I believe will help other Retail and Consumer Goods (RCG) innovators start or accelerate their sustainability plans. By sharing these lessons, I hope we can collectively progress an industry-wide momentum towards a genuinely sustainable future.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Businesses have an urgent prerogative to positively contribute to climate change.<\/p><cite>Joshua Sparks<\/cite><\/blockquote>\n<span class=\"citation-role\">M.J. Bale\u2019s Head of Innovation, Marketing and Growth<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Businesses%20have%20an%20urgent%20prerogative%20to%20positively%20contribute%20to%20climate%20change.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Businesses%20have%20an%20urgent%20prerogative%20to%20positively%20contribute%20to%20climate%20change.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Businesses have an urgent prerogative to positively contribute to climate change.\" https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-we-learnt-on-our-journey-so-far\">What we learnt on our journey so far<\/h2>\n\n\n\n<p>Any way you look at it, businesses have an urgent prerogative to positively contribute to climate change.<\/p>\n\n\n\n<p>As business leaders, consumers and citizens, we wanted to do our part, regardless of the political debate of the day. Because we are creating a vision of an aspirational lifestyle \u2014 one deeply connected to celebrating the Australian outdoor lifestyle \u2014 we felt obligated to protect the environment upon which all of it depends.<\/p>\n\n\n\n<p>Some of the ways we did this include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Listened to experts:<\/b> We spoke to environmental scientists, green entrepreneurs, renewable technology investors and researchers. This led to us conducting a CO2e audit of our entire business ecosystem and emissions across our global supply chain.<\/li><li><b>Offsets are not enough: <\/b>From the audit, we realised that more than 50% of our CO2e emissions occurred at our Merino farms. While buying high-quality carbon offsets could quickly and simply balance our entire CO2e impact, we knew that in the long-term, offsets would not solve the problem. We needed to decarbonise as much as we possibly could and offset the rest.<\/li><li><b>Take a scientific approach: <\/b>Creating a more sustainable M.J. Bale required research and development beyond our internal expertise. We began working with <a href=\"https:\/\/www.seaforest.com.au\/\" target=\"_blank\" rel=\"noopener\">Sea Forest, a Tasmanian tech start-up<\/a> that leveraged CSIRO research to produce a seaweed-based supplement. When added to livestock feed, the supplement could reduce methane to undetectable levels. We began trialling the supplement on one of our long-term partner\u2019s farms in Tasmania, called Kingston Farm. The result of this trial is the world\u2019s first zero-emission Merino wool, with the same exceptional quality Kingston is famous for.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/state-of-commerce\/?d=7013y000000ZwaAAAS&amp;nc=7013y000000ZwaFAAS\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png?strip=all&#038;quality=95\" alt=\"State of Commerce report: Hear from 1 billion buyers about the latest trends in Commerce\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overcoming-resistance\">Overcoming resistance<\/h2>\n\n\n\n<p>Resistance to change is part of human nature. Operating sustainably will require a wide- range of significant cultural, operational and financial shifts, which will inevitably encounter resistance.&nbsp;<\/p>\n\n\n\n<p>One thing I\u2019ve learned over the past few years while trying to garner enterprise-wide support for M.J. Bale\u2019s sustainability program is that altruism simply isn\u2019t enough. Without seeing a compelling commercial rationale, those naysayers \u2014 as frustrating as they may seem at the time \u2014 are doing their jobs.&nbsp;<\/p>\n\n\n\n<p>It is up to you to position sustainability, within the context of your unique brand and business value proposition, as the competitive differentiator it needs to be. Here\u2019s my advice on how to do this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-more-compelling-brand-narrative\">Create a more compelling brand narrative<\/h3>\n\n\n\n<p>Having an authentic commitment to sustainability makes your brand more appealing to consumers. Increasingly, we\u2019re seeing how important a brand\u2019s <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\" rel=\"noopener\">purpose and sustainability practices are in purchasing decisions<\/a>. Being authentic and transparent about your commitment to net zero practices will help you build trust and loyalty.<\/p>\n\n\n\n<p>For many customers, it\u2019s no longer enough for brands to simply deliver a great product. Consumers expect you to be stewards in a more sustainable world. According to the <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000000ZsyyAAC&amp;nc=7013y000000Zsz3AAC\" target=\"_blank\" rel=\"noopener\">State of the Connected Customer Report<\/a>, 85% of customers say their purchase decisions are swayed by how companies treat employees, while 78% watch for environmental practices, like protecting natural resources and achieving net zero emissions. Critically, customers who engage with a brand based on shared values tend to show greater loyalty, and less price sensitivity, increasing their lifetime value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sustainability-will-make-you-a-more-attractive-employer-and-partner\">Sustainability will make you a more attractive employer and partner<\/h3>\n\n\n\n<p>In a candidate\u2019s market, highly-skilled employees want more than just a competitive compensation package. They expect employers to both articulate genuine convictions and have the courage to stand up for them. A yellowing \u2018vision and values\u2019 poster on the wall next to a coffee station is not even close to good enough.&nbsp;<\/p>\n\n\n\n<p>In our experience, the same is true of the best business partners. They are often spoilt for choice and tend to prioritise relationships with businesses that share the same values.&nbsp;<\/p>\n\n\n\n<p>Major concern for the environment is common across all demographics, especially millennials. Any business interested in attracting and retaining the best team members and business partners must have a credible pathway to sustainability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sustainability-will-help-you-build-a-more-resilient-business\">Sustainability will help you build a more resilient business<\/h3>\n\n\n\n<p>Significant change forced upon you without preparation is often catastrophic. In the European Union, <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/tax\/library\/carbon-taxes-and-international-trade-what-are-the-key-issues.html\" target=\"_blank\" rel=\"noopener\">future environmental mandates are inevitable<\/a>. More recently the U.S. has <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/tax\/library\/carbon-taxes-and-international-trade-what-are-the-key-issues.html\" target=\"_blank\" rel=\"noopener\">signalled the possibility of carbon border offset taxes<\/a>. Should that happen, and sustainability is effectively mandated for businesses with global ambitions, those who have invested in organisational, operational and financial resilience ahead of the change will win.<\/p>\n\n\n\n<p>Start identifying opportunities for decarbonisation as soon as possible. Doing so means you\u2019ll have more time to identify the required operational shifts and secure the necessary team members and partners to carry it off, before the frenzy of competition for resources that will follow a mandated change.&nbsp;<\/p>\n\n\n\n<p>And for any CO2e emissions that cannot be eliminated using existing technology, incorporate the cost of offsets into your existing financial models. That way you can ensure your financial models are robust enough to survive the true cost of sustainability.&nbsp;<\/p>\n\n\n\n<p>No doubt the specifics will be different for every business. But my point is this: you must create a compelling commercial argument for your proposed program, whatever that looks like for your company.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>For the first time in the history of the environmental movement, what is right for the planet is undeniably good for business, providing you with the opportunity to advocate for the necessary change on very solid commercial grounds.<\/p><cite>Joshua Sparks<\/cite><\/blockquote>\n<span class=\"citation-role\">M.J. Bale\u2019s Head of Innovation, Marketing and Growth<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=For%20the%20first%20time%20in%20the%20history%20of%20the%20environmental%20movement%2C%20what%20is%20right%20for%20the%20planet%20is%20undeniably%20good%20for%20business%2C%20providing%20you%20with%20the%20opportunity%20to%20advocate%20for%20the%20necessary%20change%20on%20very%20solid%20commercial%20grounds.\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=For%20the%20first%20time%20in%20the%20history%20of%20the%20environmental%20movement%2C%20what%20is%20right%20for%20the%20planet%20is%20undeniably%20good%20for%20business%2C%20providing%20you%20with%20the%20opportunity%20to%20advocate%20for%20the%20necessary%20change%20on%20very%20solid%20commercial%20grounds.&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fweaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"For the first time in the history of the environmental movement, what is right for the planet is undeniably good for business, providing you with the opportunity to advocate for the necessary change on very solid commercial grounds.\" https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"consider-starting-with-a-trial\">Consider starting with a \u2018trial\u2019<\/h3>\n\n\n\n<p>Achieving genuine innovation requires an appetite for risk that many leadership teams struggle with. So start small, take a test-and-learn approach and celebrate quick successes.<\/p>\n\n\n\n<p>Proposing an irreversible program of change that can\u2019t accurately forecast resource commitment at the outset will be a tough sell. Instead, start with a proof of concept \u2013 one that doesn\u2019t require an endless supply of time, money and people. And once you have that trial across the line, make it count!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/products\/net-zero-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/steps-achieve-net-zero-cloud-blog-cta.png?strip=all&#038;quality=95\" alt=\"Take tangible steps to achieve carbon neutrality with Net Zero Cloud\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reimagining-tomorrow\">Reimagining tomorrow<\/h2>\n\n\n\n<p>Businesses like yours and ours must be the agents of change our home planet needs.&nbsp;<\/p>\n\n\n\n<p>A paradigm shift is underway, one with uniquely profound implications. The challenges are enormous, but I believe the opportunities are even more so. For the first time in the history of the environmental movement, what is right for the planet is undeniably good for business, providing you with the opportunity to advocate for the necessary change on very solid commercial grounds.&nbsp;<\/p>\n\n\n\n<p>Those who succeed in persuading their stakeholders to authentically commit to sustainability will enjoy the brand differentiation, impassioned team and partners, resilient business model, and social licence to own the future.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2022\/08\/retail-consumer-goods-summit-trends.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/retail-consumer-goods-trends-blog-cta-banner.png?strip=all&#038;quality=95\" alt=\"Three Retail and Consumer Goods Trends You Need to Be Across\"\/><\/a><\/figure>\n\n\n\n<p><b>Read more:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2022\/02\/how-to-create-a-climate-action-plan.html\" target=\"_blank\" rel=\"noopener\">6 Actions to Start Creating a Climate Action Plan Now&nbsp;<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2022\/02\/south-australian-government-net-zero-cloud.html\" target=\"_blank\" rel=\"noopener\">The South Australian Government and Salesforce team up on the road to net zero<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/2022\/08\/retail-consumer-goods-summit-trends.html\" target=\"_blank\" rel=\"noopener\">Three Retail and Consumer Goods Trends You Need to Be Across<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"0b29172593c74b56aee988940d02485f","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2475,2497,2495],"sf_content_type":[],"coauthors":[2666],"class_list":["post-53358","post","type-post","status-publish","format-standard","hentry","sf_topic-business-as-a-platform-for-change","sf_topic-consumer-goods","sf_topic-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Way to Net Zero: M.J. Bale&#039;s Success Through Purpose and Profit | Salesforce<\/title>\n<meta name=\"description\" content=\"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Way to Net Zero: M.J. Bale&#039;s Success Through Purpose and Profit\" \/>\n<meta property=\"og:description\" content=\"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T22:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T02:41:42+00:00\" \/>\n<meta name=\"author\" content=\"Joshua Sparks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joshua Sparks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/853010115bae50528f79e993aa3a2d06\"}],\"headline\":\"The Way to Net Zero: M.J. Bale&#8217;s Success Through Purpose and Profit\",\"datePublished\":\"2022-08-31T22:19:00+00:00\",\"dateModified\":\"2022-12-21T02:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\"},\"wordCount\":1461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\",\"name\":\"The Way to Net Zero: M.J. Bale's Success Through Purpose and Profit | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png\",\"datePublished\":\"2022-08-31T22:19:00+00:00\",\"dateModified\":\"2022-12-21T02:41:42+00:00\",\"description\":\"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/853010115bae50528f79e993aa3a2d06\",\"name\":\"Joshua Sparks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Joshua Sparks\"},\"description\":\"Joshua Sparks is Head of Innovation, Marketing and Growth at M.J. Bale.\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/joshuasparks\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Way to Net Zero: M.J. Bale's Success Through Purpose and Profit | Salesforce","description":"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/","og_type":"article","og_title":"The Way to Net Zero: M.J. Bale's Success Through Purpose and Profit","og_description":"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.","og_url":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2022-08-31T22:19:00+00:00","article_modified_time":"2022-12-21T02:41:42+00:00","author":"Joshua Sparks","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Joshua Sparks","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/853010115bae50528f79e993aa3a2d06"}],"headline":"The Way to Net Zero: M.J. Bale&#8217;s Success Through Purpose and Profit","datePublished":"2022-08-31T22:19:00+00:00","dateModified":"2022-12-21T02:41:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/"},"wordCount":1461,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/","url":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/","name":"The Way to Net Zero: M.J. Bale's Success Through Purpose and Profit | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png","datePublished":"2022-08-31T22:19:00+00:00","dateModified":"2022-12-21T02:41:42+00:00","description":"Joshua Sparks, M.J. Bale\u2019s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/weaving-the-way-to-net-zero-how-m-j-bale-drives-success-through-purpose-and-profit\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/state-of-commerce-anz-blog-cta-banner.png"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/853010115bae50528f79e993aa3a2d06","name":"Joshua Sparks","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Joshua Sparks"},"description":"Joshua Sparks is Head of Innovation, Marketing and Growth at M.J. Bale.","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/joshuasparks\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"term_id":2495,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":2495,"taxonomy":"sf_topic","description":"","parent":0,"count":31,"filter":"raw"},"featured_image_url":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/53358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=53358"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/53358\/revisions"}],"predecessor-version":[{"id":55169,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/53358\/revisions\/55169"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=53358"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=53358"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=53358"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=53358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}