{"id":53398,"date":"2023-09-06T16:40:06","date_gmt":"2023-09-06T06:40:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=53398"},"modified":"2023-09-07T10:11:03","modified_gmt":"2023-09-07T00:11:03","slug":"what-is-dreamforce-everything-about-salesforces-annual-event","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/what-is-dreamforce-everything-about-salesforces-annual-event\/","title":{"rendered":"What Is Dreamforce? Everything About the AI Event of the Year"},"content":{"rendered":"\n<p>So what is <a href=\"https:\/\/www.salesforce.com\/dreamforce\/apac\/\" target=\"_blank\" rel=\" noopener\">Dreamforce<\/a>? The short answer is that it\u2019s the largest software conference in the world. But that doesn\u2019t come close to doing it justice \u2014 Dreamforce isn\u2019t like any other conference. For our <a href=\"https:\/\/www.salesforce.com\/blog\/so-what-is-a-trailblazer\/\" target=\"_blank\" rel=\" noopener\">Trailblazers<\/a> \u2014 our community of customers, partners, and employees \u2014 it\u2019s a much-anticipated highlight of the year. For those who are new to Salesforce and what we do, it\u2019s an unmissable opportunity to connect, learn, have fun, and give back.&nbsp;<\/p>\n\n\n\n<p>And this year our focus on <a href=\"https:\/\/www.salesforce.com\/au\/blog\/generative-ai-glossary\/\" target=\"_blank\" rel=\" noopener\">artificial intelligence<\/a> (AI), <a href=\"https:\/\/www.salesforce.com\/au\/blog\/build-data-culture\/\" target=\"_blank\" rel=\" noopener\">data<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/solutions\/small-business-solutions\/crm-basics\/customer-relationship-management-definition\/\" target=\"_blank\" rel=\" noopener\">CRM<\/a> will be paramount. For businesses grappling with the incredible challenges and opportunities presented by AI, Dreamforce is a goldmine of expertise and insight along with new AI-powered product launches you won\u2019t want to miss.&nbsp;<\/p>\n\n\n\n<p>And if you can\u2019t attend the in-person event in San Francisco? Don\u2019t worry. Tune in to \u200b\u200b<a href=\"https:\/\/www.salesforce.com\/dreamforce\/apac\/\" target=\"_blank\" rel=\" noopener\">Dreamforce: The Asia Pacific Edition<\/a> to get access to a special Asia Pacific Edition of the Dreamforce Main Keynote. When you register, you\u2019ll also gain access to the entire Dreamforce schedule, broadcast live on Salesforce+.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dreamforce-not-just-another-tech-conference\">Dreamforce: not just another tech conference<\/h2>\n\n\n\n<p>Anyone who has attended Dreamforce will tell you it\u2019s a truly unique experience. It\u2019s a vivid combination of innovation and inspiration, featuring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>unmissable advice from industry rockstars on how to unite your teams around your customer<\/li>\n\n\n\n<li>unforgettable shows from, well, actual rockstars (hello, Foo Fighters!)<\/li>\n\n\n\n<li>deep dives into the <a href=\"https:\/\/www.salesforce.com\/au\/blog\/smb-automation-benefits-of-generative-ai\/\" target=\"_blank\" rel=\" noopener\">AI-powered technologies<\/a> that are transforming business and empowering staff<\/li>\n\n\n\n<li>exciting new product announcements<\/li>\n\n\n\n<li>fireside chats with a diverse range of leaders and thinkers<\/li>\n\n\n\n<li>plenty of opportunities to give back, along with practical advice about how to use your business as a <a href=\"https:\/\/www.salesforce.com\/au\/blog\/nature-positive-strategy\/\" target=\"_blank\" rel=\" noopener\">platform for change<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-dreamforce-faqs-answered\">Your Dreamforce FAQs answered<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-and-where-is-dreamforce\">When and where is Dreamforce?<\/h3>\n\n\n\n<p>Dreamforce 2023 takes place September 12\u201314 in San Francisco, and on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\" noopener\">Salesforce+<\/a> \u2014 our free streaming service available to audiences all over the world. You can watch a special version of the main keynote by tuning in to <a href=\"https:\/\/www.salesforce.com\/dreamforce\/apac\/\" target=\"_blank\" rel=\" noopener\">Dreamforce: The Asia Pacific Edition<\/a>. And that\u2019s not all \u2014 you can catch the highlights of Dreamforce wherever you are with hand-picked on-demand sessions on Salesforce+.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-goes-to-dreamforce\">Who goes to Dreamforce?<\/h3>\n\n\n\n<p>Every attendee will find something to take away from Dreamforce \u2014 no other tech event provides so many hands-on learning opportunities to help build the future of business, together.&nbsp;<\/p>\n\n\n\n<p>Our community includes professionals from every level and every industry. You\u2019ll connect with the most innovative brands in the world, visionaries and changemakers, executive leaders from companies of five to the Fortune 500, Salesforce employees and experts, and Trailblazers who are MVPs at what they do, and those who are just starting their journey.&nbsp;<\/p>\n\n\n\n<p>We host many other events throughout the year, including <a href=\"https:\/\/www.salesforce.com\/trailheadx\/\" target=\"_blank\" rel=\" noopener\">TrailblazerDX<\/a>, which slants toward Salesforce administrators, developers, and architects, and <a href=\"https:\/\/www.salesforce.com\/connections\/\" target=\"_blank\" rel=\" noopener\">Connections<\/a>, which attracts marketing, customer service, and commerce professionals.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Can\u2019t make it to San Francisco? Don\u2019t worry \u2014 we\u2019ve got you covered<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Join the Asia Pacific Edition on Salesforce+ to access the best of Dreamforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/dreamforce\/apac\/\">Register now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dreamforce-sounds-big-how-is-salesforce-addressing-its-core-value-of-sustainability\">Dreamforce sounds big. How is Salesforce addressing its core value of sustainability?<\/h3>\n\n\n\n<p>At Dreamforce we\u2019re committed to creating a sustainable, low-carbon future and accelerating the world\u2019s journey to <a href=\"https:\/\/www.salesforce.com\/au\/blog\/celebrating-the-opening-of-australias-newest-solar-farm\/\" target=\"_blank\" rel=\" noopener\">net zero<\/a>. Each year, we make every effort to have a more sustainable Dreamforce. This year, we are proud to limit non-sustainable swag; provide carbon-friendly menus, eco-friendly packaging and refillable water stations; and offer onsite attendees the opportunity to offset their travel-related emissions. We will also feature luminary speakers and hands-on demo stations that will educate and enable you to take climate action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-can-i-expect-from-dreamforce\">What can I expect from Dreamforce?<\/h3>\n\n\n\n<p>So much! Here&#8217;s a handy breakdown of what your Dreamforce experience might look like.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learning-at-dreamforce\">Learning at Dreamforce<\/h4>\n\n\n\n<p>At its core, Dreamforce is a learning experience. Whether you\u2019re front row or watching later on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\" noopener\">Salesforce+<\/a>, you\u2019ll learn about the latest innovations from our partners, our visionary speakers and from each other. And you\u2019ll be able to apply those lessons to your own experiences, take those learnings home and transform your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-being-inspired-at-dreamforce\">Being inspired at Dreamforce<\/h4>\n\n\n\n<p>Looking for inspiration? You can count on Dreamforce to deliver. Our guest lineups are legendary and in the past have included industry pioneers and thought leaders like <a href=\"https:\/\/www.salesforce.com\/au\/blog\/how-i-lead-dr-jane-goodall\/\" target=\"_blank\" rel=\" noopener\">Dr Jane Goodall<\/a> talking about a sustainable global future, <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/02\/live-from-dreamforce--thankyou-s-justine-and-daniel-flynn\" target=\"_blank\" rel=\" noopener\">Thankyou\u2019s Justine And Daniel Flynn<\/a> on pairing profit and purpose, <a href=\"https:\/\/www.tristanharris.com\/\" target=\"_blank\" rel=\" noopener\">Tristan Harris<\/a> from the <a href=\"https:\/\/www.humanetech.com\/\" target=\"_blank\" rel=\" noopener\">Center for Humane Technology<\/a> advising on ethics in artificial intelligence, and Yaroslav Ivakhno from the <a href=\"https:\/\/www.salesforce.org\/stories\/ukrainian-red-cross\/\" target=\"_blank\" rel=\" noopener\">Ukrainian Red Cross Society<\/a> sharing strategies for doing good fast in a crisis.<\/p>\n\n\n\n<p>And the inspiration doesn\u2019t just come from big name headliners. Often the most memorable moments are from other attendees \u2014 <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/trailblazer-shibu-abraham\/\" target=\"_blank\" rel=\" noopener\">Trailblazers<\/a> upping their skills and seeing their impact play out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-giving-back-at-dreamforce\">Giving back at Dreamforce<\/h4>\n\n\n\n<p>Salesforce is built on <a href=\"https:\/\/trust.salesforce.com\/en\/\" target=\"_blank\" rel=\" noopener\">Trust<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/#!page=1\" target=\"_blank\" rel=\" noopener\">Customer Success<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/innovation\/overview\/\" target=\"_blank\" rel=\" noopener\">Innovation<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/products\/net-zero-cloud\/overview\/\" target=\"_blank\" rel=\" noopener\">Sustainability<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/company\/equality\/\" target=\"_blank\" rel=\" noopener\">Equality<\/a>. We believe amazing things happen when we work together to help others. Each year at Dreamforce we partner with nonprofits to bring attendees opportunities and activities that make an impact in our community and help the people who need it most. And if you\u2019re looking for ways your business can be <a href=\"https:\/\/www.salesforce.com\/au\/resources\/platform-for-change\/#!page=1-to-growth-engagement-and-loyalty\/\" target=\"_blank\" rel=\" noopener\">a platform for change<\/a>, Dreamforce is a goldmine not just of inspiration but of actionable advice and insights.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-having-stacks-of-fun-at-dreamforce\">Having stacks of fun at Dreamforce<\/h4>\n\n\n\n<p>When it comes to fun, making new friends and building your community, Dreamforce sets a high standard. When Trailblazers get together it\u2019s like an epic family reunion. Expect an <a href=\"https:\/\/www.salesforce.com\/au\/blog\/canva-values-equity-and-inclusion\/\" target=\"_blank\" rel=\" noopener\">inclusive<\/a>, collaborative, and welcoming environment where dancing is encouraged \u2014 so feel free to bring your whole, authentic self.&nbsp;<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Dreamforce 2023 is the AI event of the year<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Ready for deep dives into the future of AI for businesses? Get prepped with our A to Z of AI.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/blog\/generative-ai-glossary\">Read the blog<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-events-should-i-look-out-for\">Which events should I look out for?<\/h3>\n\n\n\n<p>With so much on offer, it\u2019s hard to go wrong \u2014 but we\u2019ve got a few tips to get you started.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want to hear from local industry legends and thought leaders? There are 27 Salesforce customer speakers from across the Asia Pacific region, across 29 sessions.\n<ul class=\"wp-block-list\">\n<li>If you\u2019re looking for speakers from Australia, get ready for unmissable insights from customers including the Department of Health and Aged Care, <a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/norths-collective\/\" target=\"_blank\" rel=\" noopener\">Norths Collective<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/blog\/nab-digital-transformation-lower-costs\/\" target=\"_blank\" rel=\" noopener\">NAB<\/a>, Endeavour Energy, <a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/fisher-and-paykel\/\" target=\"_blank\" rel=\" noopener\">Fisher &amp; Paykel<\/a>, Origin Energy, <a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/paysauce\/\" target=\"_blank\" rel=\" noopener\">PaySauce<\/a>, Rapid Response, ResMed, Sutton Tools, and P&amp;N Bank.&nbsp;<\/li>\n\n\n\n<li>Check out our eight amazing speakers from the ASEAN region with customers including Jollibee, MTI Singapore, <a href=\"https:\/\/www.salesforce.com\/ap\/customer-success-stories\/cebu-pacific-air\/\" target=\"_blank\" rel=\" noopener\">Cebu Pacific Air<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/meet-trailblazer-joey-chan\/\" target=\"_blank\" rel=\" noopener\">Cloud Jedi<\/a>, <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/videos\/petronas-aadrin-azly-customer-film\/\" target=\"_blank\" rel=\" noopener\">Petronas<\/a>, and Tanaga Nasional Berhad.&nbsp;<\/li>\n\n\n\n<li>And from India, look for speakers from customers like Air India, Sony Pictures Network India, <a href=\"https:\/\/www.salesforce.com\/in\/customer-success-stories\/titan-company-limited\/\" target=\"_blank\" rel=\" noopener\">Titan Company Limited<\/a> and Asian Paints.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Need a break? We hear you! There\u2019s a lot to take in. Kick back in the APAC Lounge or do a spot of networking.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re ready to dive back into the action, we\u2019ve got exclusive executive workshops and networking events on offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-do-i-sign-up-for-salesforce\">Where do I sign up for Salesforce+?<\/h2>\n\n\n\n<p>Register for free <a href=\"https:\/\/www.salesforce.com\/dreamforce\/apac\/\" target=\"_blank\" rel=\" noopener\">right here<\/a> so you don\u2019t miss out on Dreamforce: The Asia Pacific Edition, exclusive interviews, new product announcements and deep dives into AI, data-driven decision making, and CRM.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-read-more\">Read more<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/build-data-culture\/\" target=\"_blank\" rel=\" noopener\">Data-Driven Companies Perform Better by Almost Every Metric \u2014 Here\u2019s How To Become One of Them<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/outreach-marketing-use-cases-generative-ai\/\" target=\"_blank\" rel=\" noopener\">3 Ways Generative AI Will Help Marketers Connect with Customers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/how-i-lead-james-thornton\/\" target=\"_blank\" rel=\" noopener\">How I Lead: James Thornton, CEO, Intrepid Travel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Find out about Dreamforce 2023 and how its focus on AI, data and CRM will transform your approach to business and innovation. Whether you\u2019re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here\u2019s what you can expect.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ae639d7d314b43dab93ebf61cdb1f08f","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2536,2858],"sf_content_type":[],"coauthors":[2454],"class_list":["post-53398","post","type-post","status-publish","format-standard","hentry","sf_topic-dreamforce","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Dreamforce? 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Whether you\u2019re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here\u2019s what you can expect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/what-is-dreamforce-everything-about-salesforces-annual-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-06T06:40:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T00:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/09\/BLOG_210922_DF2021_JM2_6757.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"889\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-dreamforce-everything-about-salesforces-annual-event\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-dreamforce-everything-about-salesforces-annual-event\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"What Is Dreamforce? 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