{"id":57097,"date":"2022-10-24T05:38:00","date_gmt":"2022-10-24T12:38:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=57097"},"modified":"2022-12-14T09:53:28","modified_gmt":"2022-12-13T22:53:28","slug":"amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation\/","title":{"rendered":"AMP, Mecca and R.M. Williams Speed to Value With Fast Tech Implementation"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#amp-australia-picks-up-the-pace-on-digitisation\" data-level=\"2\">AMP Australia picks up the pace on digitisation<\/a><\/li><li><a href=\"#the-answer-to-new-business-ideas-fast-implementation\" data-level=\"2\">The answer to new business ideas? Fast implementation<\/a><\/li><li><a href=\"#identifying-the-fastest-path-to-value\" data-level=\"2\">Identifying the fastest path to value<\/a><\/li><li><a href=\"#faster-tech-releases-beget-further-success\" data-level=\"2\">Faster tech releases beget further success<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Those in charge of technology implementation face an unending list of priorities, all with seemingly equal importance. They need to enable rapid delivery of vital and influential pieces of tech, supporting specific departments to the entire enterprise. They are the trusted advisors that must help the business decide on what comes first.<\/p>\n\n\n\n<p>To maximise speed to value, I believe the main factor is shifting the project focus from a single, big-bang launch of the entire technological offering to one that instead supports quick releases of high-value pieces of functionality.&nbsp;<\/p>\n\n\n\n<p>It involves a common understanding of where you are going to find maximum value. Rather than trying to boil the ocean, a business will experience far greater levels of success if it instead rapidly builds and deploys pieces that will deliver the greatest value for stakeholders.<\/p>\n\n\n\n<p>We call this the \u201cvalue roadmap\u201d or \u201cpath to value\u201d. It\u2019s a map that shows what you should do first to achieve highest value streams, creating powerful momentum early. To make it work, a business requires alignment around prioritisation.&nbsp;<\/p>\n\n\n\n<p>When there\u2019s lack of alignment, things usually break down. That might be misunderstandings or different priorities between two different business units, or between the people on the ground and the executives, for instance.<\/p>\n\n\n\n<p>And so, our first priority at Salesforce Professional Services is always to achieve alignment across teams. That means developing and understanding a common definition of what \u2018good\u2019 looks like. Actually, this is part of what we call the&nbsp;<a href=\"https:\/\/www.salesforce.com\/resources\/digital-transformation\/the-salesforce-way\/\" target=\"_blank\" rel=\" noopener\">Salesforce Way<\/a>, and it is something we\u2019ve discussed broadly.<\/p>\n\n\n\n<p>The momentum achieved through fast releases of technological functions has been identified as a performance driver by a recent Forrester research report,<a href=\"https:\/\/www.salesforce.com\/contents\/services\/uncovering-the-total-economic-impact-salesforce-professional-services\/\" target=\"_blank\" rel=\" noopener\">\u00a0The Total Economic Impact Of Salesforce Professional Services<\/a>.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">See Forrester&#8217;s report \u2014 The Total Economic Impact of Salesforce Professional Services<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.salesforce.com\/contents\/services\/uncovering-the-total-economic-impact-salesforce-professional-services\/\" target=\"_blank\" rel=\" noopener\">Get the report<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Organisations that had successfully accelerated production of minimum viable products rather than switching on everything at once, recognised business value sooner, the report says. The faster timeline introduced $2.5 million in business value over a three-year period.<\/p>\n\n\n\n<p>Those that engaged Salesforce Professional Services also increased project success by 50%, saved an average of $1.2 million in training, rework, refactoring, integration and migration, and experienced payback within 13 months and ROI of 229% over three years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amp-australia-picks-up-the-pace-on-digitisation\">AMP Australia picks up the pace on digitisation<\/h2>\n\n\n\n<p>Rolling out a new technology platform across large enterprises is never easy, but one successful example is AMP Australia\u2019s massive form digitisation project.<\/p>\n\n\n\n<p>Amid the disruption of COVID-19 and its impact to customers, AMP wanted to rapidly ensure seamless, consistent interactions regardless of customers\u2019 choice in channel. Partnering with Salesforce Professional Services, they adopted a staged approach to deliver value to customers fast.&nbsp;<\/p>\n\n\n\n<p>This saw them release the initial minimum viable product (MVP) in only 14 weeks, including additional online and self-service capabilities. In the two years since then, AMP has continued to leverage the platform to digitise and enhance its customer experience.<\/p>\n\n\n\n<p>\u201cWhat we achieved with Salesforce Professional Services we did really quickly, with minimal effort,\u201d says Steve Vaid, Director Client Services at AMP Australia. \u201cWe\u2019ve delivered cost-benefit and a much better customer experience.\u201d<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover how AMP rapidly digitised service delivery to uplift customer experience.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/amp-how-to-guide\/\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-answer-to-new-business-ideas-fast-implementation\">The answer to new business ideas? Fast implementation<\/h2>\n\n\n\n<p>Speed to value during implementation of new technology not only minimises efforts associated with customisation right now, but also helps customers continue to innovate as new features are released.<\/p>\n\n\n\n<p>It achieves this through engagement, alignment and prioritisation, and by helping users to recognise and imagine options that are suddenly available. It helps them appreciate possibilities.<\/p>\n\n\n\n<p>For example, the team at MECCA&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/mecca\/\" target=\"_blank\" rel=\" noopener\">shared<\/a>&nbsp;that by working with Salesforce Professional Services and experiencing different product offerings, the business discovered new ways to align itself to Salesforce\u2019s product roadmap.<\/p>\n\n\n\n<p>By doing this, the MECCA team, brand and business quickly became more confident around taking advantage of new products. That vision around a technology roadmap, and the recognition of the possibilities it enables, has allowed MECCA to accelerate their&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/define-headless-commerce\/\" target=\"_blank\" rel=\" noopener\">headless commerce<\/a>&nbsp;journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"identifying-the-fastest-path-to-value\">Identifying the fastest path to value<\/h2>\n\n\n\n<p>How is this path to value decided upon when implementing new enterprise-wide technology? We often do this through workshops with our customers after deeply understanding their unique desired outcomes. We map those outcomes in terms of their benefits to the business versus their complexity, or their ease of execution.<\/p>\n\n\n\n<p>That makes the path to value clear. You simply focus on the high value versus low complexity items. Once you finish them, you move towards the high value versus high complexity items. And you deprioritise or remove from the roadmap any low value versus high complexity outcomes.<\/p>\n\n\n\n<p>The ultimate goal is for the customer to use the technology as quickly as possible. This means they reach their business outcomes sooner. That\u2019s what creates the greatest value most quickly. It fast-forwards ROI and opens up entirely new value opportunities that previously may not have even been possible.<\/p>\n\n\n\n<p>Our own customers tell us that reaching their business outcomes sooner accelerates speed to value.&nbsp;&nbsp;<\/p>\n\n\n\n<p>AMP, for example, experienced significant cost savings with each of its MVP releases, particularly by improving agent productivity and lowering cost to serve.<\/p>\n\n\n\n<p>And&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/r-m-williams\/\" target=\"_blank\" rel=\" noopener\">R.M. Williams<\/a>, after its acquisition by a private investment group, underpinned its bold new chapter with a rapidly released technological transformation.<\/p>\n\n\n\n<p>\u201cWe initially planned to switch on everything at once, but Salesforce helped us structure the program in a way that allowed us to quickly build momentum and confidence with the business and accelerate time to value,\u201d says Nathan Alexander, R.M. Williams\u2019 Chief Technology Officer.<\/p>\n\n\n\n<p>Research is also telling us that speed to value is the secret sauce in the recipe for success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faster-tech-releases-beget-further-success\">Faster tech releases beget further success<\/h2>\n\n\n\n<p>One important benefit \u2014 and lesson \u2014 from the MVP release was the idea that success fuels success. The release empowered end users to achieve business outcomes and strive for more, meaning you don\u2019t need to boil the ocean or solve every problem all at once in order to see results.&nbsp;<\/p>\n\n\n\n<p>Alongside those results is the cultivation of an iteration mindset among users. Being empowered to achieve more helps them recognise the value and power of what\u2019s already been achieved. It\u2019s a much smaller leap to then begin imagining how things will change for the better once new functions and capabilities are added.<\/p>\n\n\n\n<p>Once they start experiencing benefits of the function, automation or integration, you\u2019re likely to see growing excitement (or even a bit of impatience) for what comes next.<\/p>\n\n\n\n<p>Sometimes, even when working with large, complex organisations, we can reach that stage in the space of just a few months. And that\u2019s an exciting place to be.<a href=\"https:\/\/www.salesforce.com\/contents\/services\/uncovering-the-total-economic-impact-salesforce-professional-services\/\" target=\"_blank\" rel=\" noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day matters for IT leaders when they\u2019re managing technology implementations. So how can you improve speed to value? Salesforce\u2019s Matt Freedman explains how to realise business outcomes faster.<\/p>\n","protected":false},"author":394,"featured_media":57100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"54d61bc1a75b452e87b9f109a78782fb","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484],"sf_content_type":[],"coauthors":[2721],"class_list":["post-57097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AMP, Mecca and R.M. Williams Speed to Value With Fast Tech Implementation | Salesforce<\/title>\n<meta name=\"description\" content=\"Every day matters for IT leaders when they\u2019re managing technology implementations. So how can you improve speed to value? Salesforce\u2019s Matt Freedman explains how to realise business outcomes faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMP, Mecca and R.M. Williams Speed to Value With Fast Tech Implementation\" \/>\n<meta property=\"og:description\" content=\"Every day matters for IT leaders when they\u2019re managing technology implementations. So how can you improve speed to value? Salesforce\u2019s Matt Freedman explains how to realise business outcomes faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T12:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T22:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/11\/fast-tech-implementation-anz-header.png?w=3049\" \/>\n\t<meta property=\"og:image:width\" content=\"3049\" \/>\n\t<meta property=\"og:image:height\" content=\"2033\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Freedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Freedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/amp-mecca-and-r-m-williams-speed-to-value-with-fast-tech-implementation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/675aaf53620bf19c52c94f60e9b9bc4a\"}],\"headline\":\"AMP, Mecca and R.M. 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