Are your sales reps spending their time selling? Seems like an odd question to ask, but research shows why it\u2019s relevant. <\/p>\n\n\n\n
According to our latest State of Sales report<\/a>, sales reps only spend one-third of their time on revenue-generating tasks. The majority of their days get bogged down by housekeeping duties, such as logging customer information and manually building quotes and contracts. Yikes. <\/p>\n\n\n\n It doesn\u2019t have to be that way. Sales operations<\/a> can help automate those extra to-dos, getting your reps back to doing what they do best: selling. How? By deploying sales automation tools and processes to get your team working smarter, not harder. <\/p>\n\n\n\n Here are three ways sales ops and technology can help eliminate time-consuming tasks.<\/p>\n\n\n\n One in four sales reps would rather wait in line at the post office than manually enter customer information, according to a recent Salesforce survey<\/a>. That\u2019s because taking notes after each call cuts into valuable selling time. Fortunately, automation can significantly lessen the volume of data entry your reps have to do (and the time spent on it) without sacrificing precious customer insights.<\/p>\n\n\n\n \u201cThe most obvious task to automate is always going to be data entry,\u201d said Valerie Papa, a manager on the revenue operations team at Andela<\/a>, a remote engineering services firm. \u201cWe hate for sales reps to spend time entering meaningless data or data that could be pulled automatically from elsewhere.\u201d<\/p>\n\n\n\n To address this challenge, the best sales ops teams study the sales process<\/a> from end to end and constantly ask: what if a tool can do this process?<\/p>\n\n\n\n1. Reduce superfluous data entry, like the logging of sales data and customer notes<\/h2>\n\n\n\n