{"id":61350,"date":"2023-10-09T16:36:35","date_gmt":"2023-10-09T05:36:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=61350"},"modified":"2023-12-11T09:28:47","modified_gmt":"2023-12-10T22:28:47","slug":"salesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/salesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia\/","title":{"rendered":"Salesforce Launch Data Cloud and Marketing Cloud on Hyperforce in Australia"},"content":{"rendered":"\n<p>More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become an imperative for many Australian businesses.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\">Hyperforce<\/a> is Salesforce\u2019s trusted platform architecture reimagined for the public cloud, designed to help Australian businesses solve their data storage and security challenges with a next-generation technology platform that meets the highest levels of trust, security and innovation.<\/p>\n\n\n\n<p>From Monday, 11 December, 2023, <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\">Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/\">Marketing Cloud<\/a> are available on <a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\">Hyperforce<\/a> in Australia. This will empower more Australian businesses to capitalise on the value of Salesforce while streamlining adherence to local data residency regulations \u2013 an imperative for regional and global organisations in regulated industries such as financial services, telecommunications, government-linked businesses and more.<\/p>\n\n\n\n<p>\u201cWe know for many customers, local data storage is a game-changer for their IT and marketing teams working in data-rich environments,\u201d says Frank Fillmann, Country Leader, Salesforce Australia. \u201cWe\u2019ve listened to our customers, and are proud that we\u2019re able to deliver Data Cloud and Marketing Cloud on Hyperforce for Australia.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unify-data-to-scale-insights\">Unify data to scale insights<\/h2>\n\n\n\n<p>Data Cloud empowers businesses to scale insights with AI, unify all customer data into a single profile, and power unparalleled customer success. And Marketing Cloud helps marketers leverage that data to deliver <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=cta-body-promo-8\">AI-powered<\/a> personalised campaigns to build relationships with customers, increasing customer lifetime value and loyalty.&nbsp;<\/p>\n\n\n\n<p>\u201cThe availability of Data Cloud and Marketing Cloud on Hyperforce will enable more Australian customers to accelerate their data and marketing strategies and scale their programs with unparalleled efficiency,\u201d Fillmann says.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Top data security trends<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Data security, compliance, and governance are always top priorities. Here, 300+ IT leaders detail must-have tools for their data security toolkit.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/platform\/top-data-security-trends.pdf\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accelerating-digital-transformation-for-australian-businesses\">Accelerating digital transformation for Australian businesses<\/h2>\n\n\n\n<p>To thrive in the digital economy, businesses need to develop and deploy innovative solutions at speed and scale. The flexible infrastructure of Hyperforce is designed to meet this need.<\/p>\n\n\n\n<p>With Hyperforce, customers can quickly and securely deploy Salesforce apps and services by leveraging the scale and agility of public cloud computing. Backwards compatibility means businesses can maintain any existing custom apps and integrations so they can upgrade with confidence.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For many customers, local data storage is a game-changer for their IT and marketing teams working in data-rich environments<\/p>\n<cite>Frank Fillmann<\/cite><\/blockquote>\n<span class=\"citation-role\">Country Leader, Salesforce Australia<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fsalesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Salesforce%20Launch%20Data%20Cloud%20and%20Marketing%20Cloud%20on%20Hyperforce%20in%20Australia\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Salesforce%20Launch%20Data%20Cloud%20and%20Marketing%20Cloud%20on%20Hyperforce%20in%20Australia&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fsalesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fsalesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Salesforce Launch Data Cloud and Marketing Cloud on Hyperforce in Australia\" https:\/\/www.salesforce.com\/au\/blog\/salesforce-to-launch-data-cloud-and-marketing-cloud-on-hyperforce-in-australia\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Hyperforce\u2019s Zero Trust framework, enhanced controls, and end-to-end encryption work in the background to ensure the privacy and security of your data, so businesses can focus on innovation..<\/p>\n\n\n\n<p>\u201cAs the world shifts and reshapes, the Salesforce pillar of trust stands firm. Our Hyperforce architecture is one way that we champion the security and privacy of customer data,\u201d says Matthew Parin, Product Director of <a href=\"https:\/\/www.salesforce.com\/ap\/products\/platform\/hyperforce\/\">Hyperforce<\/a>. \u201cHyperforce\u2019s path-breaking innovation provides customers across dozens of countries a world-class, scalable foundation for the Salesforce platform with security, privacy, data residency, and agility across clouds.\u201d<\/p>\n\n\n\n<p>Find out more about <a href=\"https:\/\/www.salesforce.com\/au\/products\/genie\/overview\/\">Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/products\/marketing\/\">Marketing Cloud<\/a> on <a href=\"https:\/\/www.salesforce.com\/au\/products\/platform\/hyperforce\/#\">Hyperforce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become&hellip;<\/p>\n","protected":false},"author":29,"featured_media":61352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"b263334b26a5406693c0c4020233ffc3","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2485,2484,2504,2456,2625],"sf_content_type":[],"coauthors":[2454],"class_list":["post-61350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-digital-transformation","sf_topic-it","sf_topic-marketing-cloud","sf_topic-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Launch Data Cloud and Marketing Cloud on Hyperforce in Australia | Salesforce<\/title>\n<meta name=\"description\" content=\"More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. 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