{"id":61398,"date":"2023-12-08T12:25:16","date_gmt":"2023-12-08T01:25:16","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=61398"},"modified":"2024-01-23T14:50:25","modified_gmt":"2024-01-23T03:50:25","slug":"generative-ai-for-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/generative-ai-for-marketing\/","title":{"rendered":"3 Things Marketers Can Do Faster With Generative AI"},"content":{"rendered":"\n

It\u2019s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas \u2013 fast. That\u2019s why generative AI for marketing is so powerful<\/a>. It can take care of many of those things in seconds, allowing you to focus your time on strategic and creative thinking.  <\/p>\n\n\n\n

As General Manager of Marketing Cloud at Salesforce, I have a front row seat to the evolution of generative AI<\/a> and its capabilities. In this early stage, it\u2019s also crucial to understand marketers\u2019 pain points and needs to push AI to deliver what they need. <\/p>\n\n\n\n

On this note, we recently asked marketers<\/a> how they\u2019re using and plan to use generative AI. The results were eye opening.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

Marketers are making every moment go further<\/h2>\n\t\t\t\t\t\t\t

Insights and trends from 6,000 marketers and over 2 trillion outbound marketing communications.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tHere's how<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

Here\u2019s a look at what we found, and three solutions that illustrate how generative AI for marketing will create new opportunities.<\/p>\n\n\n\n

1. You can gain instant analysis from trusted first-party data<\/h2>\n\n\n\n

With the end of third-party cookies on the horizon, 63% of marketers say<\/a> trusted customer data is required for generative AI to work. And 31% deem it critical <\/strong>in the successful use of AI tools. Actionable customer insights based on accurate first-party data have evolved from being a supporting player to a fundamental component for businesses.<\/p>\n\n\n\n

The generative AI for marketing solution: <\/strong>Generative AI can uncover hidden patterns and deliver recommendations, helping you be more efficient. Marketers will be able to fuel creativity with new experiences that \u201cspeak your language.\u201d You\u2019ll be able to ask almost any question about your customers, past content, future campaigns, ROI \u2014 you name it \u2014 and get an answer instantly from first-party data. But remember, your data needs to be unified<\/a> (not siloed in disparate systems) for generative AI to work well.<\/p>\n\n\n\n

2. You can save time by using automation to optimize campaigns<\/h2>\n\n\n\n

The top four marketing AI use cases revolve around automation: customer interactions, data integration, personalization, process optimization. They emphasize the significance of scaling up speed and effectiveness within existing resources. <\/p>\n\n\n\n

The <\/strong>generative AI for marketing<\/strong> solution: <\/strong>This technology will save countless hours on everything from researching customer opportunities and writing campaign briefs, to creating segments and content, to optimizing performance. Generative AI can help improve efficiency across the entire marketing campaign lifecycle. You\u2019ll save time and customers will receive the personalized experience they desire. <\/p>\n\n\n\n