{"id":61472,"date":"2023-12-13T21:16:42","date_gmt":"2023-12-13T10:16:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=61472"},"modified":"2023-12-13T21:16:43","modified_gmt":"2023-12-13T10:16:43","slug":"how-to-transform-your-business-for-digital","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-to-transform-your-business-for-digital\/","title":{"rendered":"Chapter 3: How to Digitally Transform Your Business"},"content":{"rendered":"\n<p>A digital transformation is a complete business transformation. It\u2019s crucial to keep this in mind if you\u2019re seriously considering transforming your business. It\u2019s not just about updating IT systems and apps.&nbsp;<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/e-books\/success-cloud\/success-cloud-digital-trends.pdf\" target=\"_blank\" rel=\" noopener\">It\u2019s a cultural shift<\/a>, and a reimagining of all of your company\u2019s processes and ways of doing things.<\/p>\n\n\n\n<p>As we said previously, small businesses \u2014 even those just getting off the ground \u2014 can leverage a digital transformation mindset to build digital first into their company culture. What better way to imagine how digital innovation can benefit customers than by being a digital native yourself in all aspects of growing and running a business?<\/p>\n\n\n\n<p>Before we get into how to build a framework for your digital transformation, let\u2019s first go through some of the signs that your business is, in fact, in need of transforming.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Blaze your Trail to Digital Transformation<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">In this e-book, we share 5 steps top organisations are taking right now to reimagine their business and provide improved experiences for their customers.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/digital-trends\/\">Read the e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-signs-that-a-business-needs-a-digital-transformation\">Signs that a business needs a digital transformation.<\/h2>\n\n\n\n<p>Signs that your business is in need of a digital transformation can appear across different parts of your organisation. They may not scream \u201cIt\u2019s time to go digital!\u201d or \u201cWhy aren\u2019t you on Instagram?\u201d Instead, they could manifest as a diverse set of business problems.<\/p>\n\n\n\n<p>If one or more of the items on our checklist rings true, it might be time to think seriously about developing a digital transformation strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You\u2019re not getting the referrals that you used to get.<\/strong>&nbsp;More and more referrals are now shared online, via social media, apps, email, and messaging. If your business doesn\u2019t have a strong, easy-to-share digital presence, you could be missing out on referrals.<\/li>\n\n\n\n<li><strong>Repeat business isn\u2019t repeating like it used to.<\/strong>&nbsp;Customers not coming back to do business with you again isn\u2019t necessarily a sign that your products and services aren\u2019t measuring up. Losing repeat business could be due to competitors\u2019 promotions, lack of follow-up communication on your part, or any number of other reasons. A digital transformation of your messaging strategy could shed light on why your repeats have been dwindling.<\/li>\n\n\n\n<li><strong>Tried-and-true promotions are no longer generating leads.<\/strong>&nbsp;Why aren\u2019t your killer promotions effective any more? Are you measuring their impact? It\u2019s hard to pinpoint the impact of print campaigns, and even last year\u2019s best digital strategies may no longer be effective. If your promotions aren\u2019t bringing in leads, it may be time for a new, bottom-up approach to marketing.<\/li>\n\n\n\n<li><strong>Cross-departmental complaints are mounting about a lack of collaboration and information sharing, teams operating in silos, and so on.<\/strong>&nbsp;The idea that sales and marketing just don\u2019t get along has gone the way of the dinosaurs. Collaboration is the operative word in today\u2019s progressive business cultures, and getting your data out of silos and in front of whoever needs it is key. At the core of every digital foundation is a plan to make business data accessible and useful across departments.<\/li>\n\n\n\n<li><strong>Your technology systems feel old \u2014 employees are asking for features they\u2019re used to from consumer apps.<\/strong>&nbsp;Spreadsheets are great, but you shouldn\u2019t be using them for everything. Modern business apps that serve specific needs, integrate with one another for data sharing, and offer user-friendly experiences across desktop and mobile are where it\u2019s at. If your current technology doesn\u2019t offer employees most, if not all, of the above, maybe it\u2019s time to look at a&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/solutions\/essentials\/\" target=\"_blank\" rel=\" noopener\">technology platform<\/a>&nbsp;that can.<\/li>\n<\/ul>\n\n\n\n<p>Digging past the surface to understand the root causes of these problems often leads to the realisation that you don\u2019t have the proper visibility into business data necessary to make good decisions. Many SMBs are built on a patchwork of applications that don\u2019t talk to each other. Fixing your technology infrastructure to facilitate sharing and analysing data across your business is a key step toward better, more informed decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-digital-transformation-strategy-is-a-business-transformation-strategy\">A digital transformation strategy is a business transformation strategy.<\/h2>\n\n\n\n<p>Remember that just as digital transformations are about business first, and digital second, problems with your business data may be signals to look more closely at how your company is doing business generally. Laurie McCabe, Co-Founder and Partner at SMB Group,&nbsp;said it well: \u201cIn fact, it&#8217;s usually situations like these that make you realise you don&#8217;t have great visibility into your own business data or, even worse, have lost touch with what your customers want and need.\u201d<\/p>\n\n\n\n<p>If you\u2019re seeing red flags and realising that your business data isn\u2019t centralised, accessible, and working for you, what\u2019s next? It\u2019s time to craft a digital transformation strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-small-business-leaders-can-think-about-a-digital-transformation-strategy\">How small business leaders can think about a digital transformation strategy.<\/h2>\n\n\n\n<p>Start with an internal assessment to identify gaps, problems, and areas where you may experience difficulties. What\u2019s your biggest problem? What\u2019s the key to your survival? For very small and very new businesses, the answers may be short and sweet: We need customers and sales. We need a few key processes and systems we can run with. It\u2019s important to involve everyone at your company. All will be part of your digital transformation over time, and you may have more stakeholders than you think.<\/p>\n\n\n\n<p>Even if your company is small and new, and the path to digital transformation seems clear now, remember that you\u2019re building for the future. And future you will be bigger. Whether that means more employees, more revenue, or both, your business will grow. Flexibility and the ability to stay nimble as your business evolves should be built right into your digital transformation strategy. Connecting with a&nbsp;<a href=\"https:\/\/www.salesforce.com\/campaign\/mvp\/\" target=\"_blank\" rel=\" noopener\">Salesforce MVP<\/a>&nbsp;online or in person can be a great \u2014 and free \u2014 resource as you start thinking about your small business digital transformation strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-outside-help-in-mapping-a-digital-transformation-strategy\">Consider outside help in mapping a digital transformation strategy.<\/h2>\n\n\n\n<p>Working with consultants, partners, and tech vendors can be great for SMBs because they have the depth of experience and knowledge to help you figure out the best paths to success. Experienced partners have likely helped other companies in similar situations, and so can help you find the most direct paths to meaningful transformation. A great place to look for consulting partners is the&nbsp;<a href=\"https:\/\/appexchange.salesforce.com\/consulting\/top\" target=\"_blank\" rel=\" noopener\">consultants directory on the Salesforce AppExchange<\/a>.<\/p>\n\n\n\n<p>Many small business leaders hear the word \u201cconsultant\u201d and instinctively flinch while reaching a hand to guard their wallets. Don\u2019t assume that getting help is always too expensive \u2014 that\u2019s simply not true. Many large companies offer free advice or trainings for SMBs, like&nbsp;<a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\" noopener\">Salesforce Trailhead<\/a>. Beyond free offerings, there are all sorts of ways to get advice without spending a lot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-don-t-have-to-create-your-digital-transformation-roadmap-alone\">You don\u2019t have to create your digital transformation roadmap alone.<\/h2>\n\n\n\n<p>Remember that the point of hiring or partnering with an external group to craft your digital transformation strategy is to draw upon their expertise. They bring something to the table that you don\u2019t have \u2014 experience and industry expertise across many different clients \u2014 and can provide value and best practices. Your short-term investment in their time is designed to help your business reap bigger benefits over the long haul.<\/p>\n\n\n\n<p>Tapping the right partner to consult on your transformation strategy lets you come up with a better plan than you could on your own, while also letting you stay focused on your core business. It will also help you avoid some of the rookie mistakes that inevitably happen when you go it alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-collaborate-on-technology-decisions-and-investments-when-leading-a-digital-transformation-in-your-organisation\">Collaborate on technology decisions and investments when leading a digital transformation in your organisation.<\/h2>\n\n\n\n<p>If you\u2019re leading a digital transformation in your organisation, keep this rule of thumb in mind as you consider decisions and investments: Be collaborative. If you have 10 employees, all 10 will be affected by the change, so you need to get them on board.<\/p>\n\n\n\n<p>Don\u2019t make decisions in a vacuum. The changes brought by digital transformation will impact everyone\u2019s daily workflow, and are meant to empower employees. Get everyone involved early and solicit ideas. Not only will you get better buy-in, you\u2019ll get a better outcome, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avoid-common-mistakes-in-your-digital-transformation-framework\">Avoid common mistakes in your digital transformation framework.<\/h2>\n\n\n\n<p>Technology integration is key. It\u2019s perhaps the number one area SMBs should be investing in.<\/p>\n\n\n\n<p>One of the biggest, easiest-to-make mistakes that businesses make is investing in a bunch of different technologies that don\u2019t integrate. Unfortunately, it\u2019s hard to unwind the resultant snarl of information when your platforms and apps don\u2019t work together.<\/p>\n\n\n\n<p>SMBs need to stay focused on getting the&nbsp;capabilities they need now in a way that will scale as their businesses grow. Today\u2019s business ecosystems and platforms make it easy for vendors and developers to build apps tailored to helping SMBs grow. Adopting a scalable platform will help ensure that the processes and information in your company can flow as easily as possible. That\u2019s the foundation upon which everything else can be built.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-bridges-to-connect-your-data-employees-and-customers\">Build bridges to connect your data, employees, and customers.<\/h2>\n\n\n\n<p>You don\u2019t need to scrap everything and start over when beginning a digital transformation, even if you\u2019re transitioning from a snarl of apps that don\u2019t talk to each other. In fact, the most effective solution is to bridge data silos, and pull all information into a central space \u2014 rather than completely starting over.<\/p>\n\n\n\n<p>The second part of the process is to unify your data, with the aim of creating a single, unified view of the customer. Once you\u2019ve built bridges between fragmented information, you\u2019ll be able to surface useful insights into customer behaviour and maximise the potential of&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/products\/small-business\/\" target=\"_blank\" rel=\" noopener\">new technologies like AI<\/a>. Looking at your business anew with the benefit of new insights and tools is what digital transformations are all about.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/blog\/what-is-digital-transformation\">Overview: What Is Digital Transformation?<\/a><br><a href=\"https:\/\/www.salesforce.com\/au\/blog\/why-businesses-need-transformation-innovation\/\">Chapter 1: Why Are Businesses Going Through Digital Transformations?<\/a><br><a href=\"https:\/\/www.salesforce.com\/au\/blog\/digital-transformation-examples\/\">Chapter 2: Examples of Digital Transformation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A true Digital Transformation isn&#8217;t just upgrading a couple business systems, but a wholesale change in the technology that is the foundation of your business. Due to the multiple changes, a Digital Transformation strategy is required to properly transform your business from the analog to the digital and beyond.<\/p>\n","protected":false},"author":31,"featured_media":61573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2484],"sf_content_type":[],"coauthors":[2454],"class_list":["post-61472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Transformation Business Strategy: How to Digitally Transform - Salesforce<\/title>\n<meta name=\"description\" content=\"A true Digital Transformation isn&#039;t just upgrading a couple business systems, but a wholesale change in the technology that is the foundation of your business. Due to the multiple changes, a Digital Transformation strategy is required to properly transform your business from the analog to the digital and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/how-to-transform-your-business-for-digital\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 3: How to Digitally Transform Your Business\" \/>\n<meta property=\"og:description\" content=\"A true Digital Transformation isn&#039;t just upgrading a couple business systems, but a wholesale change in the technology that is the foundation of your business. 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