{"id":62377,"date":"2024-02-29T09:15:55","date_gmt":"2024-02-28T22:15:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=62377"},"modified":"2024-02-29T13:31:28","modified_gmt":"2024-02-29T02:31:28","slug":"world-tour-sydney-2024-highlights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/world-tour-sydney-2024-highlights\/","title":{"rendered":"Everyone\u2019s an Einstein at Salesforce World Tour Sydney 2024"},"content":{"rendered":"\n

Calling all Tr-AI-blazers, it\u2019s a wrap on Salesforce World Sydney for 2024!<\/p>\n\n\n\n

It was an incredible day filled with learning, connecting, giving back and where we heard all about how Salesforce is helping companies drive customer success with CRM + AI + Data + Trust.<\/p>\n\n\n\n

Don\u2019t worry if you couldn\u2019t make it or need a recap, we have you covered with our six highlights from the day.<\/p>\n\n\n\n

AI and data dominate the keynote<\/h2>\n\n\n\n

Frank Fillmann, Salesforce Executive Vice President and General Manager Australia, opened the keynote speaking about the rapid pace of change and innovation \u2013 not just at Salesforce, but all over the world. Nothing short of overwhelming, he said, so how do we get a grip on what\u2019s happening in the world of AI, and make everyone an Einstein?<\/p>\n\n\n\n

The Salesforce vision has always been connecting our customers with theirs, said Frank, and now the incredible new capabilities of AI allow us to do that better than ever before.<\/p>\n\n\n\n

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Welcome to Country by Ray Ingrey, Chairperson, Gujaga Foundation<\/em><\/figcaption><\/figure>\n\n\n\n

Frank was joined on stage by Rowena Westphalen \u2013 Senior Vice President Innovation, AI and Customer Advisory \u2013 and Jess Raicebe \u2013 Data and AI Solutions Director \u2013 who spoke of the next wave of the AI revolution. From today\u2019s reality of predictive and generative AI, Rowena shared how Salesforce is leading the way in autonomous AI.<\/p>\n\n\n\n

Jess and Rowena joined forces to share the awesome power of how Data Cloud can now be combined with Einstein Copilot<\/a> \u2013 announced last year at Dreamforce, and available now in beta.<\/p>\n\n\n\n

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Jess Raicebe, Data and AI Solutions Director, Salesforce, on how Einstein 1 unifies and unlocks all your data with Data Cloud<\/em><\/figcaption><\/figure>\n\n\n\n

What is Einstein Copilot?<\/h2>\n\n\n\n

Einstein Copilot<\/a> is a trusted out-of-the-box conversational AI assistant built into every Salesforce application.<\/p>\n\n\n\n

Not only can users ask questions in natural language, they\u2019ll also receive relevant and trustworthy answers in easy-to-understand formats, too. <\/p>\n\n\n\n

Einstein Copilot’s responses are grounded in secure, proprietary company data from Salesforce Data Cloud. It will also proactively offer options for additional actions beyond the user\u2019s query \u2013 such as a recommended action plan after a sales call, or creating a new service knowledge article.<\/p>\n\n\n\n

As part of Einstein Copilot<\/a>, Salesforce users also have access to Einstein Copilot Studio \u2013 a way to create your own AI-powered apps, with custom AI models, prompt builders, and more. <\/p>\n\n\n\n

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Find out more about Einstein Copilot<\/h2>\n\t\t\t\t\t\t\t

Einstein Copilot and Copilot Studio unlock incredible new AI capabilities across Customer 360. With seamless integration and interaction through natural language, Copilot promises to revolutionise how your teams work<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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The power of Data Cloud<\/h2>\n\n\n\n

Jess also presented a demonstration of the foundation of all great AI \u2013 robust, connected and accurate data.<\/p>\n\n\n\n

With Data Cloud connecting structured and unstructured data alike, using a unified, cross-business metadata scheme, every department has access to a single source of truth about your customers.<\/p>\n\n\n\n

Data Cloud allows you to prepare, transform, and harmonise customer data from a myriad of sources and providers. And it doesn\u2019t even have to be data stored on Salesforce \u2013 \u201cif your data is sitting within a cloud infrastructure like AWS, Azure, Google Cloud Platform, that\u2019s fantastic,\u201d says Jess.<\/p>\n\n\n\n

\u201cWe want to help you scale your existing investments, bring that data in, unwrap it and activate it,\u201d she added. Data Cloud has native connectors to all those platforms that can automatically bring in your data. And where native connectors aren\u2019t present, there\u2019s always MuleSoft<\/a>.<\/p>\n\n\n\n

Most exciting of all, though? Jess announced that from today, Salesforce customers can get Data Cloud for free<\/a>.<\/p>\n\n\n\n

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Get Data Cloud for free<\/h2>\n\t\t\t\t\t\t\t

Powered by the Einstein 1 Platform, Data Cloud offers the fastest and most secure entry into generative AI, guaranteeing that outcomes are accurate, relevant, and grounded with your company\u2019s data without requiring expensive model training.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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How the Australian Football League creates fans for life<\/h2>\n\n\n\n

Jess and Rowena, along with Leandro Perez, Senior Vice President and CMO APAC, demonstrated just how interconnected your data can be by sharing how the AFL uses Data Cloud and Einstein 1<\/a> to create seamless customer experiences.<\/p>\n\n\n\n

Part of the AFL\u2019s mission is to get a footy fan in every home. To do this, it needs to drive memberships by personalising customer interactions for each and every one of its millions of fans.<\/p>\n\n\n\n

These amazing experiences are only possible by leveraging their deep pool of customer data. By connecting its transactional data from Snowflake with the customer data stored in Salesforce, and folding in behavioural data from its website tracking, the AFL\u2019s marketing and sales teams can ask Einstein Copilot to create personalised email messages, generate bespoke meeting prep documents, and even provide instant data analysis to get to the bottom of spikes in fan engagement.<\/p>\n\n\n\n