{"id":63802,"date":"2024-05-13T20:31:11","date_gmt":"2024-05-13T10:31:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63802"},"modified":"2024-05-14T10:47:26","modified_gmt":"2024-05-14T00:47:26","slug":"supercharge-selling-with-trusted-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/supercharge-selling-with-trusted-ai\/","title":{"rendered":"Supercharge Selling With Trusted AI"},"content":{"rendered":"\n

Whether you\u2019re a startup that has just landed your first customer or an enterprise with billions in revenue, AI can revolutionise your sales process and take your performance to new heights.\u00a0<\/h2>\n\n\n\n

The pressure on sales teams to perform and drive revenue growth is ever present. However, in a tough economic environment, there\u2019s a greater focus on productivity. Success increasingly depends on the efficiency with which sales reps make decisions and move deals from prospect to close. <\/p>\n\n\n\n

Einstein 1 Sales<\/a> makes it faster to do both with built-in data and trusted AI. It automates sales tasks and surfaces insights that guide sellers to close fast.\u00a0<\/p>\n\n\n\n

Here, we unpack how Einstein 1 Sales can supercharge selling and share how Canva has optimised its sales process for productivity and growth.<\/p>\n\n\n\n

Trusted AI starts with a foundation of data<\/h2>\n\n\n\n

Before we can talk about AI, we need to talk about data. Within most organisations, there\u2019s a treasure trove of data that can help sales teams drive deals forward. <\/p>\n\n\n\n

There\u2019s the typical information on accounts, leads, and opportunities within the CRM database<\/a>. There\u2019s information resulting from emails and video calls as well as clicks on the website or calls to the service desk. There are also external data signals from the news and social media.\u00a0<\/p>\n\n\n\n

To fuel decisions and productivity, this data needs to be connected and that\u2019s what Salesforce does with Data Cloud<\/a>.\u00a0<\/p>\n\n\n\n

Included in Einstein 1 Sales, Data Cloud harmonises and surfaces actionable insights in an organisation’s CRM. So sales teams get full pipeline visibility, forecast with confidence and unlock data driven upsell and cross-sell opportunities.<\/p>\n\n\n\n

Most importantly, with a strong data foundation in place, sales teams can unlock the insights and efficiencies made possible by AI.<\/p>\n\n\n\n

Einstein 1 Sales increases productivity across the sales process\u00a0<\/h2>\n\n\n\n

Imagine a world with no more manual tasks and having your own dedicated sales admin that takes notes, writes emails, conducts research, and updates your CRM so you can focus on your customers.<\/p>\n\n\n\n

Einstein 1 Sales brings sales teams closer to this world, providing opportunities across the sales process to increase productivity with AI. <\/p>\n\n\n\n

Take Einstein Copilot<\/a>. A conversational assistant powered by generative AI, Einstein Copilot can answer questions, summarise and create content, interpret complex conversations, and dynamically automate tasks.\u00a0<\/p>\n\n\n\n

Sales reps can ask Einstein Copilot for forecasting guidance and to flag deals that require attention in order to hit quota. They can ask for research and personalised action plans to close deals. Sales reps can also ask Einstein Copilot to draft emails and update opportunity records. <\/p>\n\n\n\n

Einstein Conversation Insights<\/a> is another AI-driven solution that helps increase productivity and advance deals. It provides actionable insights from sales calls so reps can better understand customer needs and tailor their approach. It also identifies trending topics or areas of competitive risk.\u00a0<\/p>\n\n\n

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In your reimagined seller experience, Einstein is there for you, advancing deals and progressing tasks at every single stage.<\/p>\nJacob Hkiek<\/cite><\/blockquote>\nSenior Product Marketing Manager, Salesforce<\/span>\n