{"id":63974,"date":"2024-05-20T12:15:28","date_gmt":"2024-05-20T02:15:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63974"},"modified":"2024-05-20T12:15:30","modified_gmt":"2024-05-20T02:15:30","slug":"world-tour-melbourne-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/world-tour-melbourne-2024\/","title":{"rendered":"The Future of AI is at World Tour Essentials Melbourne"},"content":{"rendered":"\n

The future of AI isn\u2019t tomorrow. It\u2019s now. We\u2019re already living in the artificial intelligence era, where staying ahead means embracing a whole new way of connecting with your customers. With trusted AI, CRM, and data-driven solutions tailored to today\u2019s challenges, Salesforce is right there with you on your AI journey. <\/p>\n\n\n\n

Whether you’re just starting with Salesforce or looking to deepen your existing capabilities, World Tour Essentials Melbourne is the perfect opportunity to explore the future of AI. Registration is now open, so sign up today to join us on 13 June at the Melbourne Convention & Exhibition Centre to discover the latest in Data Cloud and Einstein 1 innovations. <\/p>\n\n\n\n

You\u2019ll hear from an impressive lineup of customer Trailblazers to see how they\u2019re preparing for the future of AI, as well as visionary AI experts and thought leaders. Keep reading to uncover the not-to-be-missed agenda items.<\/p>\n\n\n\n

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The Future of AI is Coming to Melbourne<\/h2>\n\t\t\t\t\t\t\t

Join us at World Tour Essentials and discover new ways to succeed in the era of AI.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tI want in!<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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The AFL Kicks New Goals with CRM + AI + Data + Trust<\/h2>\n\n\n\n

The highlight of World Tour Essentials Melbourne is our keynote session. Trailblazer AFL will take to the stage with Salesforce leaders to share how everyone can become an Einstein with CRM + AI + Data + Trust.<\/p>\n\n\n\n

In addition to the keynote, the AFL will join us for the breakout, \u2018MuleSoft: Connect, Automate, and Scale AI-Powered Experiences\u2019. <\/strong>This session is essential for IT leaders looking to overcome the biggest barrier to AI adoption: integration. <\/p>\n\n\n\n

Plus, be sure to attend the Sales Keynote, \u2018Supercharge Selling with Trusted AI.\u2019 This presentation will offer insights from a top Salesblazer on enhancing sales processes, increasing productivity, and driving revenue growth with the #1 AI CRM for sales.<\/p>\n\n\n\n

Every Industry is Reimagined with AI<\/h2>\n\n\n\n

At World Tour Essentials Melbourne, you\u2019ll have access to an impressive lineup of sessions that span the impact of AI across all business functions \u2013 from marketing to sales to service, and everything in between. <\/p>\n\n\n\n

See how marketing teams are working with AI to scale personalised campaigns that deliver better engagement while passing along the data and insights sales teams need to focus their efforts on the most promising leads. And experience how customer service is transformed by AI\u2019s ability to predict customer needs, resolve problems faster and enhance satisfaction. For businesses big and small, AI is reshaping the entire customer journey, making every touchpoint an opportunity to deliver exceptional customer experiences. <\/p>\n\n\n\n

We\u2019re excited to feature industry case studies from innovative organisations like pay.com.au<\/a> <\/strong>and <\/strong>Reece Group<\/a>, showcasing their success stories and helping you build a business case for AI in your sector. Whatever your industry, you\u2019ll find new solutions in these must-attend sessions:<\/p>\n\n\n\n

For Small Businesses \u2013 Success Tips to Help SMBs Find, Win, Keep Customers<\/h3>\n\n\n\n

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how to increase the impact of your sales, service, and marketing teams using AI.<\/p>\n\n\n\n

For Marketers \u2013 Fueling Growth: The Impact of Data-Driven Marketing<\/h3>\n\n\n\n

Data-driven marketing drives growth and business impact. Find out how Marketing Cloud, Data Cloud and AI help small teams drive big impact, through some real-world use cases.<\/p>\n\n\n\n

For Sales Teams \u2013 How Salesforce Manages Pipe and Forecasts with Confidence<\/h3>\n\n\n\n

Have you wondered how Salesforce manages its own sales forecasting process? Discover the role AI can play in forecasting and delivering pragmatic guidance for your sales team.<\/p>\n\n\n\n

For Service Professionals \u2013 State of Service: Reimagining Service with Trusted AI + Data<\/h3>\n\n\n\n

Step into the AI era with confidence. Get insights from our global survey of 5,500+ service professionals to see how they’re using AI and trusted data in customer service to scale support, increase productivity, and improve satisfaction using the #1 AI CRM for service. Then hear from Reece Group on the state of service at their business.<\/p>\n\n\n\n

For Financial Services \u2013 Transforming Financial Services for Enhanced Customer Success<\/h3>\n\n\n\n

Delve into the capabilities of Salesforce’s #1 Trusted AI CRM to foster exceptional outcomes in financial services. Understand how to harness AI to unlock insights and strengthen relationships with clients, members, and policyholders. Learn about our strategic approach to digital lending, enriching the overall banker and customer experience.<\/p>\n\n\n\n

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See what else is on at World Tour Essentials Melbourne<\/h2>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\tExplore the agenda<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Meet the Trailblazers On Their AI Journeys<\/h2>\n\n\n\n

World Tour Essentials Melbourne will be abuzz with inspiring Trailblazers, including the AFL<\/a>, pay.com.au<\/a>, WBP Group<\/a>, MECCA<\/a>, Victorian Gambling and Casino Control Commission, Reece Group<\/a>, Hubbl and Asahi Beverages.<\/p>\n\n\n\n

Discover how these organisations have successfully implemented Salesforce\u2019s AI-powered CRM into their operations to foster growth and connect with customers in new and exciting ways, and how you can too. <\/p>\n\n\n\n

We\u2019ll sit down with MECCA to see how it’s using the #1 AI CRM to reimagine the omni-channel experience and bring its renowned in-store experience to life online in \u2018Keeping the Customer at the Heart of Digital Transformation\u2019.<\/p>\n\n\n\n

The public sector is also transforming with AI-powered CRM. We\u2019ll be joined by the Victorian Gambling and Casino Control Commission to discuss how AI can assist in improving digital public service delivery in the session, \u2018How Gen AI Can Improve Trust and Service Delivery for Government\u2019.<\/p>\n\n\n\n

AI is at Your Fingertips with Slack<\/h2>\n\n\n\n

With all the workshops and presentations on the agenda, it would be easy to spend your entire day at Slack Theatre. Attend the session \u2018Transform How Your Teams Get Work Done with the Einstein 1 Platform in Slack\u2019 <\/strong>to discover why Slack is the natural conversational interface to bring trusted AI right in the flow of work. With Slack and Salesforce working together to make AI more accessible than ever, your team now has powerful customer data and insights at their fingertips. <\/p>\n\n\n\n

Be sure to check the agenda and reserve time in your action-packed day to attend sessions including:<\/p>\n\n\n\n