Navigate to your area of interest<\/h2>- Unlock All of Your Trapped Data with Data Cloud<\/a><\/li>
- Transforming Financial Services for Enhanced Customer Success<\/a><\/li>
- Fuelling Growth: The Impact of Data-Driven Marketing<\/a><\/li>
- Supercharge Selling with Trusted AI<\/a><\/li>
- State of Service: 5 Trends of High-Performing Service Teams<\/a><\/li>
- Small Business \u2014 Success Tips to Help SMBs Find, Win, Keep Customers<\/a><\/li>
- Transform How Your Teams Get Work Done with the Einstein 1 Platform in Slack<\/a><\/li>
- Einstein 1: The Bold New Future of Enterprise AI<\/a>
- Learn more about the Einstein 1 Platform<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n\t\n\n\t\t\n\t\t\t
Upskill for the future of AI<\/h2>\n\t\t\t\t\t\t\t
Learn the skills you need to be ready for AI, from ethical AI use to masterful prompt writing, on Trailhead, Salesforce\u2019s online learning platform.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tStart learning<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t\n\t\t![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\")
\n\n\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\")
\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\")
\n\t\t\n\t<\/div>\n\n\n\nUnlock All of Your Trapped Data with Data Cloud<\/h2>\n\n\n\n
Don\u2019t let valuable data get lost in a digital labyrinth. You\u2019ve experienced the ways that Data Cloud enhances systems like data warehouses and data lakes. Now, discover how Data Cloud can integrate all your data into a single, trusted model, providing your team with a deeper understanding of your customers to deliver a personalised approach across the entire journey. It\u2019s how Turtle Bay, a luxury vacation destination in O\u2019ahu, tailored their guest experience to increase booking conversions by 20%.<\/a><\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/resource-card-AI-driven-personalized-experiences-min-12.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nSay Hello to Data Cloud<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/data-cloudwte-sg-3.png?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nUnlock your trapped data<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nTransforming Financial Services for Enhanced Customer Success<\/h2>\n\n\n\n
Financial services are increasingly turning to trusted AI and automation to strengthen relationships with clients, members, and policyholders. At World Tour Essentials, you saw how digital lending is enriching banker and customer experiences.\u00a0Discover all the other ways that AI-powered CRM is transforming the banking industry across data, sales, marketing and service, with the potential to add $1 trillion annually<\/a>.<\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/020724_AI-in-Banking.webp?strip=all&quality=95\")
<\/figure>\n\n\n\nReduce Costs and Improve Service in Banking with AI<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/apac-financial-services-overview-1.png?strip=all&quality=95\")
<\/figure>\n\n\n\nDiscover the Future of AI-First Financial Services<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nFuelling Growth: The Impact of Data-Driven Marketing<\/h2>\n\n\n\n
On stage in Melbourne, you heard the stories of Trailblazers like pay.com.au who have used the #1 AI CRM to increase the volume of payments on its platform by more than 5000%<\/a>. With Salesforce, pay.com.au can accurately analyse and predict customers\u2019 behaviour, presenting them with the most relevant options for their next steps. It\u2019s results like these that explain why 62% of marketers have invested in the power of AI<\/a>.\u00a0<\/p>\n\n\n\nMarketing Cloud makes it easier than ever to partner your marketers with their very own AI assistant. Here, we\u2019ve compiled nine ways using AI as a digital assistant can save you time and increase the effectiveness of your campaigns.\u00a0<\/a><\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/GettyImages-1497151348.webp?strip=all&quality=95\")
<\/figure>\n\n\n\nMeet the new AI assistant for marketers<\/a><\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/success-ecosystem-min.webp?strip=all&quality=95\")
<\/figure>\n\n\n\nBuild better relationships with Marketing Cloud<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSupercharge Selling with Trusted AI<\/h2>\n\n\n\n
You\u2019ve seen how Trailblazers like SEEK are using the #1 AI CRM to equip their sellers with the tools needed to drive growth. Now we want to share how AI can give sales professionals more time to focus on what they do best: building customer relationships. <\/p>\n\n\n\n
We\u2019ve identified four ways that generative AI makes work better and more productive for sellers<\/a>, including creating tailored decks and pitches in minutes.<\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/4-Ways-Generative-AI-for-Sales-Will-Improve-Your-Job-1.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nSee how AI can help you sell smarter<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/Screenshot-2024-05-08-at-12.18.52\u202fPM.png?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nLearn more about Sales Cloud<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nState of Service: 5 Trends of High-Performing Service Teams<\/h2>\n\n\n\n
As you learned at World Tour Essentials, AI is a game-changer for customer service, offering time-saving solutions such as AI chatbots that respond immediately to customer queries or seamlessly direct more complex questions to the right person. <\/p>\n\n\n\n
Using trusted AI, leading service organisations like Reece Group have improved the customer journey to achieve a 53% increase in online sales and 11% growth in new accounts.<\/a> Explore the many advantages of using generative AI to improve customer service in your own business.<\/a><\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/service1500x844.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nEverything you need to know about AI in service<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/card-resources-service-roi-calculator-3.jpg?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nLearn more about Service Cloud<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSmall Business \u2014 Success Tips to Help SMBs Find, Win, Keep Customers<\/h2>\n\n\n\n
During our small business session, innovative SMB Magentus took the stage to share how businesses of any size can increase the impact of their sales, service and marketing teams using AI \u2014 regardless of whether you have two employees or two hundred. With Starter Suite<\/a>, small businesses don\u2019t have to compromise customer relationships for efficiency. Learn about how your SMB could be doing more with less.<\/a><\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/AdobeStock_287759789.webp?strip=all&quality=95\")
<\/figure>\n\n\n\nEverything you need to know about AI in SMBs<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/Screenshot-2024-06-11-at-2.38.33\u202fPM.png?strip=all&quality=95\")
<\/figure>\n\n\n\nLearn more about Starter Suite<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nTransform How Your Teams Get Work Done with the Einstein 1 Platform in Slack<\/h2>\n\n\n\n
There was no missing Slack at World Tour Essentials Melbourne. The multiple sessions and workshops highlighted all the ways Slack can help your teams speed up processes and deliver big results using customer data and insights. Take, for example, how Slack helps Coles work four times faster<\/a>. Or how Slack automations have sped up job bookings from days to just 30-60 seconds for family-owned McLeod Cranes<\/a>.\u00a0<\/p>\n\n\n\nNow, with the integration of AI features including channel summaries, AI-powered search, and recaps, Slack is making work easier than ever. Learn how Slack AI can continue to boost your employees\u2019 efficiency by downloading our new ebook<\/a>.\u00a0<\/p>\n\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/card-resource-slack-ai-webinar-_1024x575_.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nYour guide to AI-powered productivity in Slack<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/marquee-slack-product-hero.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nLearn more about Slack<\/a><\/h4>\n\n\t<\/div>\n\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSince 2014, Salesforce has been the leader in AI innovation for business. We\u2019ve deeply embedded trusted AI across our CRM apps for sales, service, marketing, commerce and more to bring predictive insights and intelligence to your entire organisation. With the newest innovations now available in Einstein 1<\/a>, you can connect with your customers in a whole new way and grow productivity and your bottom line. <\/p>\n\n\n\nEstablishing your organisation as a leader in the future of AI starts with understanding the potential of CRM + AI + Data + Trust. We\u2019ve compiled the following resources for business leaders to expand their knowledge of generative AI.<\/p>\n\n\n\n
Einstein 1: The Bold New Future of Enterprise AI<\/h2>\n\n\n\n
Since 2014, Salesforce has set the standard for AI innovation in business. With AI embedded deeply across our CRM apps \u2014 including sales, service, marketing, and commerce \u2014 your organisation can harness predictive insights and enhanced intelligence. With the latest innovations now available in Einstein 1<\/a>, you can redefine customer connections and boost productivity and your bottom line.\u00a0<\/p>\n\n\n\nPositioning your organisation as a leader in the future of AI starts with grasping the potential of CRM + AI + Data + Trust. We\u2019ve curated a list of resources for business leaders to expand their knowledge of generative AI and its vast possibilities.<\/p>\n\n\n\n
\n\n\t\n\t\t\t\t\t<\/h2>\n<\/div>\n\n\n\n\n\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/Salesforce1_Announcement-1.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nLearn more about the Einstein 1 Platform<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/What-Should-Be-First-on-My-Companys-AI-Agenda.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nWhat Should Be First on Your Company\u2019s AI Agenda?<\/a><\/h4>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/generative-ai-glossary-500x281-1.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nThe Generative AI Glossary for Business Leaders<\/a><\/h4>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/05\/what-is-an-ai-copilot.webp?strip=all&quality=95\")
<\/a><\/figure>\n\n\n\nWhat is an AI Copilot? <\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n
<\/p>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
World Tour Essentials Melbourne might be over, but your AI CRM journey is only just beginning. Here\u2019s everything you need to know to prepare your sales, service, marketing, commerce and more for the future of AI.<\/p>\n","protected":false},"author":28,"featured_media":64290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ab7e36830c3741e998e1e63faedaeea0","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2858],"sf_content_type":[],"coauthors":[2454],"class_list":["post-64273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-artificial-intelligence"],"yoast_head":"\n
Putting AI into Practice: Key Takeaways from World Tour Essentials Melbourne | Salesforce<\/title>\n<meta name=\"description\" content=\"Prepare for the future of AI with these generative AI and CRM resources from Melbourne World Tour Essentials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/world-tour-essentials-ai-learning\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting AI into Practice: Key Takeaways from World Tour Essentials Melbourne\" \/>\n<meta property=\"og:description\" content=\"World Tour Essentials Melbourne might be over, but your AI CRM journey is only just beginning. 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- Learn more about the Einstein 1 Platform<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n\t\n\n\t\t\n\t\t\t
Upskill for the future of AI<\/h2>\n\t\t\t\t\t\t\t
Learn the skills you need to be ready for AI, from ethical AI use to masterful prompt writing, on Trailhead, Salesforce\u2019s online learning platform.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tStart learning<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t<\/div>\n\n\n\nUnlock All of Your Trapped Data with Data Cloud<\/h2>\n\n\n\n
Don\u2019t let valuable data get lost in a digital labyrinth. You\u2019ve experienced the ways that Data Cloud enhances systems like data warehouses and data lakes. Now, discover how Data Cloud can integrate all your data into a single, trusted model, providing your team with a deeper understanding of your customers to deliver a personalised approach across the entire journey. It\u2019s how Turtle Bay, a luxury vacation destination in O\u2019ahu, tailored their guest experience to increase booking conversions by 20%.<\/a><\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nSay Hello to Data Cloud<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nUnlock your trapped data<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nTransforming Financial Services for Enhanced Customer Success<\/h2>\n\n\n\n
Financial services are increasingly turning to trusted AI and automation to strengthen relationships with clients, members, and policyholders. At World Tour Essentials, you saw how digital lending is enriching banker and customer experiences.\u00a0Discover all the other ways that AI-powered CRM is transforming the banking industry across data, sales, marketing and service, with the potential to add $1 trillion annually<\/a>.<\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nReduce Costs and Improve Service in Banking with AI<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nDiscover the Future of AI-First Financial Services<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nFuelling Growth: The Impact of Data-Driven Marketing<\/h2>\n\n\n\n
On stage in Melbourne, you heard the stories of Trailblazers like pay.com.au who have used the #1 AI CRM to increase the volume of payments on its platform by more than 5000%<\/a>. With Salesforce, pay.com.au can accurately analyse and predict customers\u2019 behaviour, presenting them with the most relevant options for their next steps. It\u2019s results like these that explain why 62% of marketers have invested in the power of AI<\/a>.\u00a0<\/p>\n\n\n\n
Marketing Cloud makes it easier than ever to partner your marketers with their very own AI assistant. Here, we\u2019ve compiled nine ways using AI as a digital assistant can save you time and increase the effectiveness of your campaigns.\u00a0<\/a><\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nMeet the new AI assistant for marketers<\/a><\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nBuild better relationships with Marketing Cloud<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSupercharge Selling with Trusted AI<\/h2>\n\n\n\n
You\u2019ve seen how Trailblazers like SEEK are using the #1 AI CRM to equip their sellers with the tools needed to drive growth. Now we want to share how AI can give sales professionals more time to focus on what they do best: building customer relationships. <\/p>\n\n\n\n
We\u2019ve identified four ways that generative AI makes work better and more productive for sellers<\/a>, including creating tailored decks and pitches in minutes.<\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nSee how AI can help you sell smarter<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nLearn more about Sales Cloud<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nState of Service: 5 Trends of High-Performing Service Teams<\/h2>\n\n\n\n
As you learned at World Tour Essentials, AI is a game-changer for customer service, offering time-saving solutions such as AI chatbots that respond immediately to customer queries or seamlessly direct more complex questions to the right person. <\/p>\n\n\n\n
Using trusted AI, leading service organisations like Reece Group have improved the customer journey to achieve a 53% increase in online sales and 11% growth in new accounts.<\/a> Explore the many advantages of using generative AI to improve customer service in your own business.<\/a><\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nEverything you need to know about AI in service<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nLearn more about Service Cloud<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSmall Business \u2014 Success Tips to Help SMBs Find, Win, Keep Customers<\/h2>\n\n\n\n
During our small business session, innovative SMB Magentus took the stage to share how businesses of any size can increase the impact of their sales, service and marketing teams using AI \u2014 regardless of whether you have two employees or two hundred. With Starter Suite<\/a>, small businesses don\u2019t have to compromise customer relationships for efficiency. Learn about how your SMB could be doing more with less.<\/a><\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nEverything you need to know about AI in SMBs<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/figure>\n\n\n\nLearn more about Starter Suite<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nTransform How Your Teams Get Work Done with the Einstein 1 Platform in Slack<\/h2>\n\n\n\n
There was no missing Slack at World Tour Essentials Melbourne. The multiple sessions and workshops highlighted all the ways Slack can help your teams speed up processes and deliver big results using customer data and insights. Take, for example, how Slack helps Coles work four times faster<\/a>. Or how Slack automations have sped up job bookings from days to just 30-60 seconds for family-owned McLeod Cranes<\/a>.\u00a0<\/p>\n\n\n\n
Now, with the integration of AI features including channel summaries, AI-powered search, and recaps, Slack is making work easier than ever. Learn how Slack AI can continue to boost your employees\u2019 efficiency by downloading our new ebook<\/a>.\u00a0<\/p>\n\n\n\n
\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nYour guide to AI-powered productivity in Slack<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t\n\t\t\n\n<\/a><\/figure>\n\n\n\nLearn more about Slack<\/a><\/h4>\n\n\t<\/div>\n\t
\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nSince 2014, Salesforce has been the leader in AI innovation for business. We\u2019ve deeply embedded trusted AI across our CRM apps for sales, service, marketing, commerce and more to bring predictive insights and intelligence to your entire organisation. With the newest innovations now available in Einstein 1<\/a>, you can connect with your customers in a whole new way and grow productivity and your bottom line. <\/p>\n\n\n\n
Establishing your organisation as a leader in the future of AI starts with understanding the potential of CRM + AI + Data + Trust. We\u2019ve compiled the following resources for business leaders to expand their knowledge of generative AI.<\/p>\n\n\n\n
Einstein 1: The Bold New Future of Enterprise AI<\/h2>\n\n\n\n
Since 2014, Salesforce has set the standard for AI innovation in business. With AI embedded deeply across our CRM apps \u2014 including sales, service, marketing, and commerce \u2014 your organisation can harness predictive insights and enhanced intelligence. With the latest innovations now available in Einstein 1<\/a>, you can redefine customer connections and boost productivity and your bottom line.\u00a0<\/p>\n\n\n\n
Positioning your organisation as a leader in the future of AI starts with grasping the potential of CRM + AI + Data + Trust. We\u2019ve curated a list of resources for business leaders to expand their knowledge of generative AI and its vast possibilities.<\/p>\n\n\n\n
\n\n\t\n\t\t\t\t\t<\/h2>\n<\/div>\n\n\n\n
\n\n\n<\/a><\/figure>\n\n\n\nLearn more about the Einstein 1 Platform<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n
\n\n<\/a><\/figure>\n\n\n\nWhat Should Be First on Your Company\u2019s AI Agenda?<\/a><\/h4>\n<\/div>\n\n\n\n
\n<\/a><\/figure>\n\n\n\nThe Generative AI Glossary for Business Leaders<\/a><\/h4>\n<\/div>\n\n\n\n
\n<\/a><\/figure>\n\n\n\nWhat is an AI Copilot? <\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
World Tour Essentials Melbourne might be over, but your AI CRM journey is only just beginning. Here\u2019s everything you need to know to prepare your sales, service, marketing, commerce and more for the future of AI.<\/p>\n","protected":false},"author":28,"featured_media":64290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ab7e36830c3741e998e1e63faedaeea0","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2858],"sf_content_type":[],"coauthors":[2454],"class_list":["post-64273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-artificial-intelligence"],"yoast_head":"\n
Putting AI into Practice: Key Takeaways from World Tour Essentials Melbourne | Salesforce<\/title>\n<meta name=\"description\" content=\"Prepare for the future of AI with these generative AI and CRM resources from Melbourne World Tour Essentials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/world-tour-essentials-ai-learning\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Putting AI into Practice: Key Takeaways from World Tour Essentials Melbourne\" \/>\n<meta property=\"og:description\" content=\"World Tour Essentials Melbourne might be over, but your AI CRM journey is only just beginning. 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