{"id":64482,"date":"2024-09-23T12:54:48","date_gmt":"2024-09-23T02:54:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64482"},"modified":"2024-10-02T14:12:05","modified_gmt":"2024-10-02T04:12:05","slug":"holiday-shopping-predictions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/","title":{"rendered":"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt"},"content":{"rendered":"\n<p>We can\u2019t say shoppers didn\u2019t warn us. Since the start of the year, they\u2019ve been <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/holiday-predictions-2024\/\" target=\"_blank\" rel=\" noopener\">searching for savings<\/a> and waiting to make big purchases. After remaining largely resilient throughout four years of economic uncertainty, consumers are finally feeling the pinch. From sustained inflation to supply chain woes, consumers worldwide have been through a lot.&nbsp;<\/p>\n\n\n\n<p>We took a look at current shopping data to see how holiday shopping could shape up this year as consumers are spending more, buying less, and seeking value.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Make every day a holiday<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Unwrap The 2024 Retail Holiday Planning Guide to learn our top tips for winning shoppers\u2019 hearts and wallets during peak shopping moments all year long.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/resources\/retail\/holiday-readiness\/\">Get the free guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-here-are-our-2024-holiday-shopping-predictions\"><strong>Here are our 2024 holiday shopping predictions<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/#chinese-shopping-apps\">Chinese shopping apps will take market share<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/#middle-mile-shipping\">Middle-mile shipping puts strain on margins<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/#shoppers-embrace-ai-to-search\">Shoppers embrace AI to search for the perfect gift<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/#Black-Friday-Becomes-Cyber\">Black Friday becomes Cyber Friday<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/#retailers-tap-loyal-shoppers\">Retailers tap loyal shoppers to avoid skyrocketing digital marketing costs<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-behind-the-numbers\">What\u2019s behind the numbers?<\/h2>\n\n\n\n<p>Aligning with <a href=\"https:\/\/www.reuters.com\/markets\/global-debt-hits-record-307-trillion-debt-ratios-climb-iif-2023-09-19\/\">global trends<\/a>, Australian households are <a href=\"https:\/\/www.finder.com.au\/credit-cards\/australias-personal-debt-reported-as-highest-in-the-world\">taking on more debt, accumulating a total of $2.66 trillion<\/a> of personal debt nationwide.&nbsp; In June 2024, the <a href=\"https:\/\/www.finder.com.au\/credit-cards\/credit-card-statistics\">average balance per credit card in Australia was $3084<\/a>, up from $2903 the year prior.&nbsp;<\/p>\n\n\n\n<p>According to Salesforce research, 37% of global shoppers say they\u2019re using their credit cards more today than they were a year ago, while 32% report using alternative credit services like \u201cbuy now, pay later\u201d more frequently. What\u2019s more, 43% of consumers are carrying more debt compared to 2023. And this isn\u2019t unique to one income bracket \u2014&nbsp; consumers across all levels are tapping into their credit lines more today than they were last year.&nbsp;<\/p>\n\n\n\n<p>But this increased reliance on credit isn\u2019t due to consumers buying more. According to the Salesforce Shopping Index, online order volumes have been falling since 2022 and decreased by 2% year over year in the first quarter of this year. In fact, 47% of shoppers say they are buying the same amount, while 40% are buying less compared to last year.<\/p>\n\n\n\n<p>When they do buy, they\u2019re trading down, buying discounted merchandise, and seeking private labels. Only 15% of consumers reported making no tradeoffs based on price. Consumers\u2019 credit balances are increasing because they\u2019re offloading inflation onto high interest credit cards.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Only 15% of consumers reported making no tradeoffs based on price<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>To balance this risk, consumers are saving more than ever. When asked to rank where their disposable income is going, most consumers said savings is their top priority, followed by physical goods, with experiences coming last. This is in marked contrast to last year when savings ranked last behind physical goods and experiences.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at the data, along with our top tips for your most wonderful time of the year.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tMerry and Bright Holiday Planning\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/au\/resources\/retail\/holiday-readiness\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/images\/resources\/industries\/retail\/retail-holiday-guide-metadata-768x432.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-2024-retail-holiday-planning-guide\"><a href=\"https:\/\/www.salesforce.com\/au\/resources\/retail\/holiday-readiness\/\" target=\"_blank\" rel=\" noopener\">The 2024 Retail Holiday Planning Guide<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/retail-customer-service\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/05\/042624_REPUB-Retail-Customer-Service-SEO-holiday-tips-blog_B.jpg?w=1500\" alt=\"A retail customer service agent sits at his desk with an image and details about the shopper he is helping on his screen.\" class=\"wp-image-91736\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-make-customer-service-your-top-priority\"><a href=\"https:\/\/www.salesforce.com\/blog\/retail-customer-service\/\" target=\"_blank\" rel=\" noopener\">Make Customer Service Your Top Priority<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/retail-loyalty-programs-form\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/images\/industries\/retail\/rcg-retail-guidetoloyalty-meta-data-768x432.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-from-predictable-to-personalised-rethinking-loyalty-experiences\"><a href=\"https:\/\/www.salesforce.com\/au\/resources\/articles\/retail-loyalty-programs\/\" target=\"_blank\" rel=\" noopener\">From Predictable to Personalised: Rethinking Loyalty Experiences<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/images\/industries\/retail\/holiday\/AWU-OG-img-1.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unwrap-data-powered-holiday-shopping-insights\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\" noopener\">Unwrap Data-Powered Holiday Shopping Insights<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-shopping-prediction-1-chinese-shopping-apps-will-take-market-share\">Holiday shopping prediction #1: Chinese shopping apps will take market share<\/h2>\n\n\n\n<p>As Australian consumers face uncertainty around <a href=\"https:\/\/www.abs.gov.au\/statistics\/economy\/price-indexes-and-inflation\/consumer-price-index-australia\/latest-release\">rising prices<\/a>, they\u2019re changing shopping habits. Long gone are the pandemic times when the fastest shipping time could win over new business. Now it comes down to price.&nbsp;<\/p>\n\n\n\n<p>Shoppers are looking for the best deal. Two-thirds of global shoppers report that prices dictate where they choose to shop, with less than one-third prioritising quality of the goods. This environment is primed for a takeover by Chinese shopping applications. In the last six months, two-thirds of consumers from Western markets made at least one purchase on Aliexpress, Cider, Shein, Temu, or TikTok. Why are they choosing these platforms? According to 58% of consumers, these shopping applications offer the lowest prices.<\/p>\n\n\n\n<p>Which application beats the rest in the West? Temu is the clear winner, with 43% of Western shoppers purchasing on this platform within the last six months. But for Gen Zers, Shein is the top destination, with half of this group placing an order recently.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Retailers must pay attention: 63% of Western consumers plan to purchase from Chinese shopping applications<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Looking forward to the holiday season, brands and retailers must pay attention as 63% of Western consumers plan to purchase from these applications during this critical period. Millennials are leading the way, with two-thirds saying they\u2019ll buy holiday gifts on those apps. And for consumers with children, the numbers are even higher.&nbsp;<\/p>\n\n\n\n<p>This holiday season, we predict that Chinese shopping applications will capture $160 billion in global ecommerce market share outside of China.&nbsp;<\/p>\n\n\n\n<p><strong>What you can do:<\/strong> <a href=\"https:\/\/www.salesforce.com\/au\/blog\/ecommerce-trends\/#h-1-artificial-intelligence-is-boosting-efficiency\">Use data and AI<\/a> to develop an attractive promotion and discount strategy for the month of November. Even if your special pricing doesn\u2019t go into effect until Black Friday, give shoppers advance notice, especially those enrolled in your loyalty program, so they\u2019ll wait for your discounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-shopping-prediction-2-middle-mile-shipping-puts-strain-on-margins\">Holiday shopping prediction #2: Middle-mile shipping puts strain on margins<\/h2>\n\n\n\n<p>While <a href=\"https:\/\/www.gartner.com\/en\/supply-chain\/insights\/power-of-the-profession-blog\/shippageddon-and-the-challenge-of-holiday-season-2020\">#Shipageddon<\/a> in 2020 feels like a distant memory, the current year is bringing its own share of headaches related to logistics. But rather than impacting the first mile or last mile, this year it\u2019s both middle and last. The <a href=\"https:\/\/time.com\/6548968\/houthi-rebels-shipping-attacks-red-sea-disrupt-global-economy-costs\/\">Houthi attacks<\/a> in the Red Sea and <a href=\"https:\/\/www.reuters.com\/business\/energy\/oil-nudges-higher-after-saudi-arabia-hikes-prices-2024-05-06\/\">rising crude oil prices<\/a> are driving up container costs worldwide, putting strain on the middle-mile infrastructure for the first half of the year. Additionally, last-mile challenges are also stacking up thanks to events like the collapse of the <a href=\"https:\/\/www.bbc.com\/news\/world-us-canada-68672373\">Francis Scott Key Bridge<\/a> and <a href=\"https:\/\/www.abc.net.au\/news\/2024-08-21\/online-retailers-are-now-charging-for-order-returns\/104242492\">rising delivery costs<\/a> \u2013 stalling delivery times and adding expenses for retailers.&nbsp;<\/p>\n\n\n\n<p>But retailers shouldn\u2019t push the shipping expenses back on shoppers. Free shipping offers are a top-three reason why consumers choose to make a purchase from a particular brand or retailer. And with shoppers focused on cost this year (rather than shipping times and return policies), discounted and free shipping are table stakes for the industry. In fact, over half of shoppers say they are more likely to purchase online than in store if delivery is free.<\/p>\n\n\n\n<p>This holiday season we predict brands and retailers will spend an extra $197 billion in middle-mile expenses, increasing 97% over last year.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Brands and retailers will incur an extra $197 billion in middle- and last-mile expenses, increasing 97% over last year<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><strong>What you can do:<\/strong> Be prepared to make reduced or free shipping standard practice this year. But to keep things in balance, motivate shoppers to buy online and pick up in store \u2013 lowering costs and potentially increasing basket size. You might also consider some kind of incentive for doing returns in stores rather than mailing them back. On the flip side, you could charge a fee for returns through the mail, but keep in mind this might cost you some good will with customers, especially your most <a href=\"https:\/\/www.salesforce.com\/au\/resources\/articles\/retail-loyalty-programs\/\" target=\"_blank\" rel=\" noopener\">loyal shoppers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-shopping-prediction-3-shoppers-embrace-ai-to-search-for-the-perfect-gift\">Holiday shopping prediction #3: Shoppers embrace AI to search for the perfect gift<\/h2>\n\n\n\n<p>For many years now, <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/ai\/\" target=\"_blank\" rel=\" noopener\">product recommendations<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/blog\/best-ai-chatbot\/\" target=\"_blank\" rel=\" noopener\">chatbots powered by AI <\/a>have made merchandise discovery and issue resolution faster and more personalised for shoppers. And consumers have leaned in: Last holiday season, 17% of <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/what-is-ecommerce\/\" target=\"_blank\" rel=\" noopener\">online purchases<\/a> were influenced by AI \u2013 both predictive and generative. That totalled a whopping $199B of online sales worldwide in November and December. This year, <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/ai\/ecommerce\/\">consumers will increasingly leverage AI<\/a> \u2013 knowingly or not \u2013 to search for the right gift at the right price. In fact, 53% of shoppers surveyed said they are interested in using generative AI to inspire the perfect present.<\/p>\n\n\n\n<p>This holiday, generative AI search is poised to bring significant changes to consumer expectations and experiences thanks to big tech platforms. For example, as Google embeds Generative AI into its search product, consumers will adopt and act in more conversational ways when they search online. This means retailers can transition from keyword searches to natural prompts to find products on their websites. Brands like <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2024\/04\/11\/instacart-harnesses-generative-ai-to-revolutionize-grocery-delivery-experience\/?sh=20e7fd641264\">Instacart<\/a> are already embedding generative AI into their search functionality, making the shopping experience more natural and intuitive.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>53% of shoppers are interested in using generative AI to find the perfect present<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Frontline workers will also use conversational search this holiday season to enhance efficiency and service. Imagine generative AI serving up personalised product recommendations to store associates helping customers find the perfect gift. And <a href=\"https:\/\/www.salesforce.com\/au\/blog\/customer-service-makes-a-strategic-shift-for-anz-organisations\/\">service agents<\/a> would benefit from generative AI as well \u2013 by providing personalised replies \u2013 while dealing with stressed-out customers who are looking for products, orders, and discounts.<\/p>\n\n\n\n<p>As retailers increasingly embed AI into search experiences, we predict search will drive a nearly 3x better conversion rate compared to traffic not engaging with site search.&nbsp;<\/p>\n\n\n\n<p><strong>What you can do:<\/strong> <a href=\"https:\/\/www.salesforce.com\/au\/data\/\">Ready customer data for trusted and secure access<\/a> by breaking down data silos and harmonising data across applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-shopping-prediction-4-black-friday-becomes-cyber-friday\">Holiday shopping prediction #4: Black Friday becomes Cyber Friday<\/h2>\n\n\n\n<p>Despite its origins in the United States, Australian consumers are taking to the shops during Black Friday and Cyber Week with enthusiasm. <a href=\"https:\/\/www.infochoice.com.au\/news\/aussies-splash-9b-on-black-friday-sales\">Australians spent 22% more during the 2023<\/a> sales events than they did in 2022, resulting in a <a href=\"https:\/\/www.abs.gov.au\/media-centre\/media-releases\/black-friday-sales-lift-retail-turnover-november\">2% rise in retail turnover<\/a> in November 2023.&nbsp;<\/p>\n\n\n\n<p>Over the years, as online shopping grew in popularity and consumers could shop from anywhere, holiday shopping has started earlier and earlier in the month of November. But once again, holiday purchases are concentrated during Cyber Week because consumers are waiting to get the best deals later in the season.&nbsp;<\/p>\n\n\n\n<p>We\u2019re expecting the same from the upcoming holiday shopping season. Two-thirds of shoppers say they\u2019re holding out on making big purchases until Cyber Week, anticipating better deals. And 65% of shoppers say Black Friday has the best discounts of the year.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Two-thirds of shoppers say they\u2019re holding out on making big purchases until Cyber Week<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holiday%20Shopping%20Will%20Look%20Different%20This%20Year%20as%20Shoppers%20Take%20on%20More%20Debt&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fholiday-shopping-predictions%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>The big news is that Black Friday is going to be the biggest day for digital. Salesforce research shows consumers will continue to lean into the convenience of online shopping on this busy day. Why brave the crowds when you can quickly find and purchase gifts from the comfort of your home? In fact, 72% of shoppers prefer to shop online, while only 31% like to head to the store on Black Friday. Why? Convenience, free delivery, and the ability to search for the best prices were consumers\u2019 top three reasons for going online.<\/p>\n\n\n\n<p>We predict online sales will take 7% of in-store sales on Black Friday.&nbsp;<\/p>\n\n\n\n<p><strong>What you can do: <\/strong>Focus your Cyber Week and Boxing Day efforts on <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/prevent-website-downtime-form\/\">prepping your website and social channels<\/a> for a holiday blitz. Use your data and deploy AI to offer <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/what-is-ecommerce\/\">seamless, connected, personalised ecommerce experiences<\/a> that reward loyal shoppers and convert holiday browsers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-shopping-prediction-5-retailers-tap-loyal-shoppers-to-avoid-skyrocketing-digital-marketing-costs\">Holiday shopping prediction #5: Retailers tap loyal shoppers to avoid skyrocketing digital marketing costs<\/h2>\n\n\n\n<p>Customer acquisition continues to be costly for retailers. In the face of a busy election cycle, and as <a href=\"https:\/\/www.nytimes.com\/2024\/03\/06\/business\/google-meta-temu-shein.html#:~:text=For%20Temu%20and%20Shein%2C%20spending,sustain%20the%20interest%20of%20shoppers.\">Chinese companies<\/a> buy up advertising inventory, digital marketing costs continue to get <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2023\/q4\/META-Q4-2023-Earnings-Call-Transcript.pdf\">more expensive<\/a>, and opportunities to get in front of the right audience grow scarce. This means that brands and retailers have to better engage their existing customer base amid this tug of war over digital advertising space.&nbsp;<\/p>\n\n\n\n<p>But there are other opportunities. Shoppers are doubling down on loyalty. According to our <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/shopping-index\/\">Salesforce Shopping Index<\/a>, the rate of repeat buyers in the first quarter increased by 8% over the last two years. And shoppers are prioritising brands and retailers that offer <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/customer-acquisition\/\">loyalty programs<\/a>. Our research shows 46% of shoppers say earning and redeeming loyalty points is the second highest factor, behind price, influencing where they buy. We\u2019re seeing <a href=\"https:\/\/www.salesforce.com\/au\/blog\/future-of-loyalty-marketing\/\">loyalty programs<\/a> add even more value for shoppers who are already seeking out low prices. In fact, 63% of shoppers are making more purchases from stores where they can earn and redeem loyalty points.<\/p>\n\n\n\n<p>This holiday season, we predict that 2 out of 5 holiday purchases will be made by a loyal repeat buyer.&nbsp;<\/p>\n\n\n\n<p><strong>What you can do: <\/strong>Use your loyalty data, including shopper profiles, preferences, and purchase history, and make it all accessible to store associates, <a href=\"https:\/\/www.salesforce.com\/au\/blog\/contact-centre-ai\/\">call centre<\/a> agents, and the consumers themselves. Then you can incentivise loyalty members by offering exclusive perks like free expedited shipping, free gift wrapping, early access to sales, and exclusive merchandise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-our-holiday-shopping-predictions-mean-for-you\">What our holiday shopping predictions mean for you<\/h2>\n\n\n\n<p>Holiday shopping season is the retailer\u2019s time to shine. And after years of watching the season start earlier and earlier, our holiday shopping predictions show that Black Friday and Cyber Week are back to being the bright spot for your bottom line.&nbsp;<\/p>\n\n\n\n<p>This season will be competitive, intense, and no doubt all about <a href=\"https:\/\/www.salesforce.com\/au\/blog\/retail-pricing-strategies\/\">pricing and discounting strategies<\/a>. It\u2019s never been more important to rely on your <a href=\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-cloud\/\">customer data<\/a> for guidance and insight into marketing campaigns \u2013 especially the holiday promotional calendar \u2013 that keep your loyal customers buying more and buying from you.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-read-more\">Read more<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/ecommerce-trends\/\">10 Ecommerce Trends That Will Influence Online Shopping in 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/retail-supply-chain-management\/\">Retail Supply Chain Management Guide: The Importance &amp; Strategies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/blog\/retail-pricing-strategies\/\">Rule the Market: 9 Retail Pricing Strategies 2024<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our holiday shopping predictions show a challenging season ahead for shoppers and retailers. Learn how you can drive more sales.<\/p>\n","protected":false},"author":295,"featured_media":65181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9ceaf72c12ca496bb870268e2e75e829","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2538,2881,2498,2496,3099,2455,2495,2457,3138,3139],"sf_content_type":[],"coauthors":[2874],"class_list":["post-64482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-customer-experience","sf_topic-ecommerce","sf_topic-retail-insights","sf_topic-sales-strategy","sf_topic-marketing","sf_topic-retail","sf_topic-service","sf_topic-holiday-readiness","sf_topic-mobile-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Australian Holiday Shopping Predictions for 2024 | Salesforce<\/title>\n<meta name=\"description\" content=\"We took a look at global shopping data to see how Australian holiday shopping could shape up in 2024 as consumers spend more, buy less, and seek value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/holiday-shopping-predictions\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt\" \/>\n<meta property=\"og:description\" content=\"Our holiday shopping predictions show a challenging season ahead for shoppers and retailers. 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