{"id":65334,"date":"2025-06-09T12:27:46","date_gmt":"2025-06-09T02:27:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65334"},"modified":"2025-06-09T12:29:47","modified_gmt":"2025-06-09T02:29:47","slug":"5-customer-feedback-strategies","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/5-customer-feedback-strategies\/","title":{"rendered":"5 Practical Ways to Get Better Customer Feedback"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Customer feedback is what people share about their experience with your product or service. This is usually what they liked, what they didn\u2019t, and what could be improved. When you know how to collect it (and better yet, how to use it), feedback gives your business a goldmine of insights to improve the customer experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Obtaining customer feedback can become a code word for \u201cchore\u201d for businesses, largely because it can be challenging to get customers to play ball. However, this is because organisations often go about collecting feedback in the wrong way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help you get started, we\u2019ve put together this guide detailing five strategies that work particularly well for getting more customers to engage with your feedback. First, though, let\u2019s explore why customer feedback is so beneficial in the first place.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-customer-feedback-matters\"><strong>Why customer feedback matters<\/strong><\/h2>\n\n\n\n<p>What would happen in a world without customer feedback?<\/p>\n\n\n\n<p>For a start, businesses would never know whether buyers actually liked the products they\u2019d purchased. This means R&amp;D departments wouldn&#8217;t know where to invest their resources, sales teams would lack the knowledge to resolve common issues, and marketers wouldn\u2019t know whether to focus on acquisition or nurture loyal customers.<\/p>\n\n\n\n<p>Customer feedback is more than a way to secure new customers through word-of-mouth recommendations. It\u2019s a treasure trove of information that can inform every aspect of your business strategy. Here are four reasons your business should make feedback a priority.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer satisfaction &#8211; <\/strong>Collecting feedback lets you measure customer satisfaction and implement changes based on those sentiments. When your customers see you\u2019re taking their ideas on board, it increases satisfaction and fosters brand loyalty.&nbsp;<\/li>\n\n\n\n<li><strong>Improving your products or services &#8211;<\/strong> Understanding what customers like and dislike about your product or service makes it much easier to tweak and tailor your offer to be more appealing. As a plus, you can also relay these improvements back to your audience, closing the feedback loop.&nbsp;<\/li>\n\n\n\n<li><strong>Marketing and sales decisions<\/strong> &#8211; The data you gather from customer feedback is helpful for optimising your marketing and sales strategies. For example, if you know which elements of your product your ideal customers love, you\u2019ll know which features to highlight in your next sales call or marketing campaign.&nbsp;<\/li>\n\n\n\n<li><strong>Identifying new opportunities<\/strong> &#8211; Feedback can also help to reveal additional pain points and audience needs that you may not have considered. Ultimately, this will help you identify new sales, product development, and marketing opportunities as you continue to learn more about your ideal customer.<\/li>\n<\/ul>\n\n\n\n<p>Take <a href=\"https:\/\/www.salesforce.com\/au\/customer-stories\/bizcover\/\">BizCover<\/a> as an example of why feedback is so powerful. By incorporating <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/\">Marketing Cloud<\/a> into their tech stack, the brand unified its customer data in one place. This allowed BizCover to review feedback in real time, collect valuable data, and address all concerns in under 24 hours, contributing to an average NPS of +74 over the first 6-month period.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Put customer data at the centre of your marketing strategy<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how 5,000 global marketing leaders are using unified data to drive personalisation and loyalty.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-marketing\/?d=pb\">View the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-successfully-get-more-customer-feedback\"><strong>How can you successfully get more customer feedback?<\/strong><\/h2>\n\n\n\n<p>Next, let\u2019s get into how customer feedback works, from gathering information and analysing for insights to implementing changes based on the data you possess.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-gather-the-feedback\">1. <strong>Gather the feedback<\/strong><\/h3>\n\n\n\n<p>Before you can gather insights, you need to collect customer feedback.&nbsp;<\/p>\n\n\n\n<p>To be clear, getting feedback isn\u2019t just about sending out a one-off survey. It requires a sustained strategy with opportunities for feedback collection across several different touchpoints. For instance, common types of customer feedback methods include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review portals:<\/strong> Dedicated places where your customers can visit and leave their feedback on different products and services you offer.<\/li>\n\n\n\n<li><strong>Surveys and customer interviews: <\/strong>More comprehensive methods to collect data. You can structure customer surveys and interviews to gain specific insights on your products, or simply to gain a general indication of CSAT and NPS.&nbsp;<\/li>\n\n\n\n<li><strong>Social media<\/strong> &#8211; Using social listening on platforms like Facebook and Instagram can be an excellent way to gather honest feedback.<\/li>\n<\/ul>\n\n\n\n<p>Each type of feedback strategy has its place. What\u2019s important is to employ several at once to give your customers more opportunities to provide their genuine opinions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-analyse-the-feedback\">2. <strong>Analyse the feedback<\/strong><\/h3>\n\n\n\n<p>Next, it\u2019s time to put your collected feedback to use. There are two broad approaches you can take here: quantitative and qualitative.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quantitative data analysis<\/strong> involves looking at the data to find numerical trends and patterns, such as counting each time a specific feedback point is mentioned. This approach is limited in scope, but you can be sure the information you gather is reliable.&nbsp;<\/li>\n\n\n\n<li><strong>Qualitative data analysis<\/strong> looks beyond the numbers to answer the who, how, and why of customer feedback. It\u2019s the best way to understand the complete picture, but there\u2019s always the risk of interpreting the feedback the wrong way.<\/li>\n<\/ul>\n\n\n\n<p>We suggest using both of these techniques to analyse your feedback. Start with quantitative analysis to build a solid foundation of customer feedback data. Then, where needed, dive deeper into trends to uncover the reason behind them.<\/p>\n\n\n\n<p>Feedback analytics tools and platforms can also help you identify trends, such as recurring pain points and new opportunities. For instance, <a href=\"https:\/\/www.salesforce.com\/au\/service\/customer-service-operations\/feedback-management\/\">Salesforce\u2019s Feedback Management<\/a> solution will give you a unified view of all customer feedback and then help you extract valuable insights from the data you possess, powered by Salesforce AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-act-on-the-feedback\">3. <strong>Act on the feedback<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve gathered the customer feedback and analysed it, you\u2019re ready to take action. To start, prioritise the improvements you need to make. Here are three ways to do so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency of the issue: <\/strong>You could prioritise improvements based on how often the issue is mentioned in feedback from customers.<\/li>\n\n\n\n<li><strong>Severity of the issue:<\/strong> Alternatively, evaluate different issues to understand which are the most dangerous to your business growth, and tackle these problems first.<\/li>\n\n\n\n<li><strong>Feasibility<\/strong> &#8211; Lastly, you might look to fix the simplest issues quickly to improve the customer experience ASAP, while taking more time to address bigger concerns.<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve decided on your priorities, create an action plan outlining how you\u2019ll address each point. Remember to set clear goals and then distribute responsibility across teams. Cross-collaboration will ensure feedback isn\u2019t siloed and that all departments are aligned on customer objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-close-the-feedback-loop\">4. <strong>Close the feedback loop<\/strong><\/h3>\n\n\n\n<p>Lastly, remember to follow up with your audience once you\u2019ve implemented a change. Customers want to know that they\u2019re being listened to. If you can show them that their feedback is making a difference, this will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the customer that you care about their opinions<\/li>\n\n\n\n<li>Encourage more customers to leave feedback in the future<\/li>\n<\/ul>\n\n\n\n<p>All of this leads to higher customer satisfaction, increased brand loyalty, and, hopefully, more feedback that you can use to continually improve your strategy in the future<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-strategies-to-help-you-collect-better-customer-feedback\">5. <strong>strategies to help you collect better customer feedback<\/strong><\/h3>\n\n\n\n<p>A robust customer feedback system is essential if you\u2019re trying to optimise your operation, but it\u2019s no secret that it can be hard to get customers to give you the information you need.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.customerthermometer.com\/how-bad-is-survey-fatigue\/\">a report from Customer Thermometer<\/a>, 45% of respondents say they usually ignore customer feedback surveys, and only 9% fill them out thoughtfully. This is one of the reasons why customer feedback can become such a chore for businesses.<\/p>\n\n\n\n<p>So, what\u2019s the solution? In a nutshell, you need to find ways to make your feedback requests less burdensome for customers and more valuable to your business. Fortunately, there are multiple ways to achieve this. Here are a few feedback methods to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-treat-surveys-as-content-you-re-co-creating\">1. <strong>Treat surveys as content you\u2019re co-creating<\/strong><\/h3>\n\n\n\n<p>If the first page of your survey says \u201cCustomer Feedback Survey,\u201d you\u2019ve already missed an opportunity.<\/p>\n\n\n\n<p>The smartest companies don\u2019t just gather opinions about how well they\u2019re doing, but about issues that affect their target market. As such, it should be crafted with the same effort to be \u201con brand\u201d as any other form of advertising or content marketing. That way, people feel like they\u2019re contributing to something important, rather than merely giving a series of ratings from one to five.<\/p>\n\n\n\n<p><strong>Action item:<\/strong> You\u2019d give a specific name to an eBook, white paper or blog post. Why not develop a title for your customer feedback survey that captures their interest and sparks their imagination? \u201cWhat You Want From The Automotive Supply Industry,\u201d might work in one B2B sector, for example, while \u201cTransform The Future Of Health-Care Services\u201d might work in another.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-aim-for-one-to-one-invitations\">2. <strong>Aim for one-to-one invitations<\/strong><\/h3>\n\n\n\n<p>When some companies send a customer feedback form with an email that begins, \u201cWe appreciate you,\u201d customers don\u2019t necessarily feel as though you\u2019re addressing them personally.<\/p>\n\n\n\n<p>One of the biggest opportunities with marketing automation is to bring greater contextualisation around all customer interactions, using data pulled from CRM or other sources. Your goal should be to get important stats from customers without making them feel like just another number.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Put customer data at the centre of your marketing strategy<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how 5,000 global marketing leaders are using unified data to drive personalisation and loyalty.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-marketing\/\">View the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><strong>Action item:<\/strong> Think about how you\u2019d talk to a customer if they were in front of you. You might ask about how they enjoyed that last item they bought, how they\u2019re dealing with some other challenge they were tackling or news related to their organisation or industry. <\/p>\n\n\n\n<p>You probably have all this information already, so it can be applied to the email messages you send out to solicit customer feedback. This goes well beyond using the person\u2019s first and last name in the message. It\u2019s a matter of using personalised details to show the answers they give will be thoughtfully considered as a way to assist with their personal pain points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-annotate-your-progress-bar\">3. <strong>Annotate your progress bar<\/strong><\/h3>\n\n\n\n<p>There are only so many customer feedback questions you can ask before people\u2019s patience wears thin. That\u2019s why many surveys incorporate a \u201cprogress bar\u201d that visibly illustrates how much longer they can expect to spend answering \u201cyes,\u201d \u201cno,\u201d or some other form of feedback.<\/p>\n\n\n\n<p>Depending on how it\u2019s set up, though, customers could work through five or even 10 questions and see they\u2019ve only progressed 25 percent of the way. A numerical approach alone may be discouraging versus something that shows them the logic of your approach.<\/p>\n\n\n\n<p><strong>Action item:<\/strong> Consider labelling portions of your progress bar with brief descriptions such as \u201cWorking With Us,\u201d \u201cYour Biggest Priorities,\u201d \u201cImportant Considerations\u201d or anything else that gives them an intellectual incentive to keep making their way to the next area of the form. These could also be lighthearted such as \u201cThe next section\u2019s shorter!\u201d or \u201cWe\u2019re almost done!\u201d if that makes sense for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-be-clear-about-how-you-ll-use-and-share-the-feedback\">4. <strong>Be clear about how you\u2019ll use and share the feedback<\/strong><\/h3>\n\n\n\n<p>Customers already realise that you\u2019re hoping to get good scores from them that can be used to make marketing and other departments look good to the CEO or other stakeholders. They may also appreciate that you\u2019re interested in constructive criticism. Beyond that, though, the customer feedback endgame is often somewhat mysterious to an outsider. It doesn\u2019t have to be.<\/p>\n\n\n\n<p><strong>Action item:<\/strong> Coming back to that idea of \u201cWhat\u2019s in it for me?\u201d, think about what you could comfortably tell recipients about your approach to applying their insights. Will the data possibly be used in retraining members of your sales, marketing or customer service teams? Will it be woven into the development process for a forthcoming new product or service? Will it be reviewed by the most senior members of the organisation?<\/p>\n\n\n\n<p>Next, consider whether you could provide a snapshot of what you\u2019ve learned after the fact, maybe in the form of an infographic or chart they can use to benchmark themselves against their peers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-customer-feedback-to-build-loyalty\">5. <strong>Use customer feedback to build loyalty<\/strong><\/h3>\n\n\n\n<p>Depending on when they\u2019re sent out and what the email message says, customer feedback surveys sometimes look and feel like they\u2019ve come out of the blue, or from a completely different and unfamiliar part of the business. That\u2019s a big miss &#8212; as is failing to reward those who fill out a form with new opportunities to help them solve problems.<\/p>\n\n\n\n<p><strong>Action item:<\/strong> Beyond a sincere thank-you, make sure your customer feedback form or survey ends with a call to action to learn more, to contact someone directly or to further their investment with your firm. This could include links to other content marketing resources, special promotions and discounts, or invitations to a webinar or live event to meet more of the team.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Build loyalty that lasts and scales, with Marketing Cloud.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Act on customer feedback faster with unified profiles and trusted AI to personalise your content and offers across the entire customer journey.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/form\/demo\/crm-marketing-demo\/?d=pb\">Watch demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-customer-feedback\"><strong>How to use customer feedback<\/strong><\/h2>\n\n\n\n<p>Let\u2019s finish up by reiterating some of the different ways you can use customer feedback to innovate, strengthen relationships, and make data-driven decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify and fix pain points:<\/strong> Use your feedback from customers to uncover recurring issues with your product or service that you can prioritise and address.<\/li>\n\n\n\n<li><strong>Find new opportunities<\/strong>: Discover product gaps by determining what your customers wish you were offering.<\/li>\n\n\n\n<li><strong>Innovate:<\/strong> Take customer suggestions seriously and use them to spark new ideas for products, features, marketing, and content.<\/li>\n\n\n\n<li><strong>Reposition:<\/strong> See how customers are describing your product online and then use this to refine your messaging and targeting.&nbsp;<\/li>\n\n\n\n<li><strong>Training<\/strong>: Relay customer feedback to your teams as a basis for training to help frontline staff improve their performance.<\/li>\n\n\n\n<li><strong>Connect with your customers<\/strong>: Show you\u2019re listening by telling customers when and how their feedback has been implemented.&nbsp;<\/li>\n\n\n\n<li><strong>Track customer satisfaction over time<\/strong>: Keep tabs on long-term metrics like CSAT and NPS to check long-term business performance.<\/li>\n<\/ul>\n\n\n\n<p>Lastly, don\u2019t forget to use customer feedback to celebrate your successes internally. If you\u2019re performing well, let your teams know. Doing so keeps everyone motivated and looking for new ways to improve the customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summing-up\"><strong>Summing up<\/strong><\/h2>\n\n\n\n<p>Collecting, analysing, and actioning feedback is the one true king of continuous CX improvement, but it can be difficult to get right if you don\u2019t know where to start.&nbsp;<\/p>\n\n\n\n<p>Be candid when asking your customers to give their insights, explain why you need the information, and tailor outreach so they feel like you\u2019re talking directly to <em>them <\/em>rather than batch-and-blasting to your email list. All of this reduces friction and makes it more likely your customers will leave detailed feedback that drives innovation and improvement.&nbsp;<\/p>\n\n\n\n<p>If you\u2019d like to learn how to get the most out of feedback, start with our <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/survey-basics\">Survey Basics<\/a> course on Trailhead. The course will teach you everything you need to prepare, build, and track a well-designed survey to get real results.&nbsp;<\/p>\n\n\n\n<p>Want to take the busywork out of collecting and exploring feedback? Salesforce\u2019s Customer Feedback software will help you create complex satisfaction surveys, collect feedback, visualise the data, and make smarter AI-driven decisions to enhance the customer experience.\u00a0<br><a href=\"https:\/\/www.salesforce.com\/au\/form\/demo\/crm-service-demos\/?d=pb\" target=\"_blank\" rel=\" noopener\">Watch the demo<\/a> today to learn more about our feedback management system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-some-good-customer-feedback-examples\"><strong>What are some good customer feedback examples?<\/strong><\/h3>\n\n\n\n<p>That depends on your definition of \u2018good\u2019. While positive reviews feel nice, they\u2019re often light on actionable insights. The best types of customer feedback are constructive, offering specific, clear ideas your team can use to improve your products or services.&nbsp;<\/p>\n\n\n\n<p>For example, a customer using a feedback button to submit a feature request or sharing detailed comments via an in-app survey provides valuable input you can act on. These insights help close the customer feedback loop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-nps\"><strong>What is NPS?<\/strong><\/h2>\n\n\n\n<p>NPS stands for Net Promoter Score (NPS). It\u2019s one of the most common ways to measure customer sentiment and loyalty. Customers are asked how likely they are to recommend your product or service to others on a scale of 0\u201310.<\/p>\n\n\n\n<p>It\u2019s a useful quantitative feedback metric that helps assess customer satisfaction (CSAT) and overall brand perception. Many businesses regularly send NPS surveys via survey tools, email, or in-app feedback to get a pulse on their customer base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-there-a-limit-to-how-many-questions-i-should-ask-in-my-survey\"><strong>Is there a limit to how many questions I should ask in my survey?<\/strong><\/h3>\n\n\n\n<p>There\u2019s no strict rule, but too many survey questions can lead to unhappy customers abandoning the form. For best results, keep your customer satisfaction surveys short and focused. Use a proven survey template, avoid too many open-ended questions, and align your questions with the goal of your experience management plan.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/ca\/form\/blog\/make-customer-service-easy.jsp?d=7010M000002MONe\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/make-service-easy-cta.jpg?strip=all&#038;quality=95\" alt=\"Free ebook. 5 ways to make servicee easy for today's customer. Download now.\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to improve your customer feedback collection? Here are five practical ways to get better customer feedback, with real-life examples.<\/p>\n","protected":false},"author":1,"featured_media":65333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68427b3dba9fca864be627aa","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2881,2531,2455,2459],"sf_content_type":[],"coauthors":[2454],"class_list":["post-65334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-experience","sf_topic-customer-satisfaction","sf_topic-marketing","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Practical Ways to Get Better Customer Feedback | Salesforce ANZ<\/title>\n<meta name=\"description\" content=\"Looking to improve your customer feedback collection? 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