{"id":65340,"date":"2022-05-16T15:37:00","date_gmt":"2023-10-18T15:37:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65340"},"modified":"2026-01-12T21:30:20","modified_gmt":"2026-01-12T10:30:20","slug":"what-is-a-call-to-action-or-cta-and-how-do-you-make-it-effecti","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/what-is-a-call-to-action-or-cta-and-how-do-you-make-it-effecti\/","title":{"rendered":"Call to Action (CTA): How to Write One That Converts"},"content":{"rendered":"\n

There\u2019s a reason marketers don\u2019t wrap up their content by writing \u2018the end\u2019. If you don\u2019t encourage your audience to take the next step, they won\u2019t. To turn attention into action and get customers in the mood to buy, you need a clear prompt <\/strong>that tells a lead what to do next. <\/p>\n\n\n\n

This is exactly what a call to action (CTA) does. It\u2019s a value-driven statement that tells your audience the next step you want them to take. This guide will explore why CTAs matter, touch on some CTA examples and explain how to create one that pushes customers closer to the point of sale. <\/p>\n\n\n\n

What you\u2019ll learn:<\/strong><\/h2>\n\n\n\n