{"id":65498,"date":"2025-06-12T14:37:58","date_gmt":"2025-06-12T04:37:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65498"},"modified":"2025-12-12T18:39:50","modified_gmt":"2025-12-12T07:39:50","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/social-media-marketing\/","title":{"rendered":"Social Media Marketing: Turning Followers Into Customers"},"content":{"rendered":"\n

Social media marketing is how brands use platforms like Instagram, TikTok, LinkedIn, and Facebook to stay top-of-mind, connect with customers, and grow their reach. It\u2019s an organic way to build trust and attract a new online audience that can be nurtured into customers.<\/p>\n\n\n\n

The average person now spends 143 minutes a day<\/a> on platforms like Facebook, Instagram, TikTok, YouTube, and LinkedIn. On top of this, in our latest Connected Shoppers Report<\/a>, we found that 53% of consumers now discover products on social media, up from 46% in 2023. <\/p>\n\n\n\n

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Salesforce Connected Shoppers Report 6th Edition<\/a><\/figcaption><\/figure>\n\n\n\n

That opens up a huge opportunity for brands to connect with customers, promote what they offer, and build long-term brand loyalty<\/a>. To stand out, you need strong content backed by a clear, data-led strategy. <\/p>\n\n\n\n

In this article, we cover the fundamentals of social media marketing and how your brand can drive sales from social media.<\/p>\n\n\n\n

What is social media marketing (SMM)?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Social media marketing is the process of using social platforms to share content, connect with people, and grow your business online. It helps you reach potential new customers, build trust, and guide people toward buying your products or services.<\/p>\n\n\n\n

Goals of social media marketing:<\/strong><\/p>\n\n\n\n