{"id":66457,"date":"2024-12-31T15:06:09","date_gmt":"2024-12-31T04:06:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66457"},"modified":"2025-07-21T14:54:36","modified_gmt":"2025-07-21T04:54:36","slug":"salesforce-associate-certification","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/salesforce-associate-certification\/","title":{"rendered":"Discover Salesforce Associate Certifications: Entry-Level Credentials"},"content":{"rendered":"\n

According to the IDC, there will be 9.3 million new Salesforce jobs by 2026<\/a>. Additionally, a prior study found that nearly half a million job openings<\/a> required at least one Salesforce skill. We’re committed to supporting our customers, partners, and job seekers and helping them become Salesforce-certified professionals with Salesforce Associate Certifications<\/a>.<\/p>\n\n\n\n

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Associate Certifications<\/a><\/strong><\/p>\n\n\n\n

Entry-level credential designed for Trailblazers who are new to Salesforce<\/p>\n\n\t<\/div>\n\t

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What are Salesforce Associate Certifications?<\/strong><\/strong><\/h2>\n\n\n\n

Salesforce Associate Certifications<\/a> are entry-level credentials designed for those with 0-6 months of Salesforce experience. They\u2019re the perfect start if you\u2019re interested in understanding and using Salesforce. There are currently three associate-level certifications.<\/p>\n\n\n\n

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  1. Salesforce Associate
    <\/strong><\/a>The Salesforce Associate Certification is designed for those familiar with Salesforce as a user. The exam validates that you have a working knowledge of reporting, user administration, sharing, customisation, and data management at a foundational level. There’s no technical expertise required.<\/li>\n\n\n\n
  2. AI Associate
    <\/strong><\/a>The Salesforce AI Associate Certification is designed for people who might already have knowledge of artificial intelligence (AI), whether you\u2019re a beginner or more experienced. The exam verifies foundational skills in ethical and responsible handling of data as they apply to AI in CRM.<\/li>\n\n\n\n
  3. Marketing Associate
    <\/strong><\/a>The Salesforce Marketing Associate Certification is designed for those with a foundational understanding of the Salesforce Platform and Salesforce Marketing Cloud Engagement. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud and general marketing concepts.<\/li>\n<\/ol>\n\n\n\n

    How are associate certifications different from other Salesforce Certifications?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    Salesforce Associate Certifications validate the foundational knowledge of learners with up to 6 months of Salesforce experience. The exams themselves are shorter in length and time than other Salesforce certifications. Since associate certifications are a stepping stone to more advanced certification offerings, there are no maintenance exams, unlike with professional certifications. <\/p>\n\n\n\n

    Salesforce Professional Certifications are designed for individuals with an extensive range of experience, knowledge, and skills in a specific Salesforce role or product. Maintenance requirements vary by specific certification, with most requiring annual updates so professionals stay current with the latest features and best practices. <\/p>\n\n\n\n

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    Discover Trailhead Academy<\/h2>\n\t\t\t\t\t\t\t

    Accelerate learning across your organisation with access to Salesforce experts.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

    \n\t\t\t\t\tTeach me<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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    Benefits of earning an associate certification<\/strong> <\/h2>\n\n\n\n

    If you\u2019re new to Salesforce, it might be a challenge to identify which career path<\/a> is right for you. \u200cSalesforce Associate Certifications are a great way to build a foundation and begin your credentialing journey, without committing to a particular career path.<\/p>\n\n\n\n

    By preparing for the Salesforce Associate exam, you\u2019ll better grasp how Salesforce works and which career path seems the most interesting to you. Salesforce MVP Lizz Hellinga<\/a> shared her excitement for a certification designed for those who are just starting their Salesforce journey. She sees value in this credential for two main reasons.<\/p>\n\n\n\n

    \u201cFirstly, having an understanding of Salesforce is important for many jobs. By and large, not everyone is going to become a Salesforce Administrator, but everyone needs Salesforce skills. This fills a gap that was missing.\u201d<\/p>\n\n\n\n

    \u201cSecondly, this is a great stepping stone for those planning to sit for the Salesforce Administrator exam one day. I teach an ‘Intro to Salesforce’ course at City Colleges, with Rebe de la Paz<\/a>. This Associate exam will keep students engaged while they explore Salesforce careers. They might even be able to get a job using Salesforce in some capacity because of this cert.\u201d<\/p>\n\n\n\n

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    The Salesforce Associate Certification is a valuable first step for anyone looking to add Salesforce skills to their resume.<\/em> <\/p>\nLizz Hellinga<\/cite><\/blockquote>\nTrailblazer and MVP<\/span>\n