{"id":66658,"date":"2025-02-10T15:56:58","date_gmt":"2025-02-10T04:56:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66658"},"modified":"2025-02-21T13:28:05","modified_gmt":"2025-02-21T02:28:05","slug":"agentforce-world-tour-sydney-5-sessions-if-you-dont-know-where-to-start","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/agentforce-world-tour-sydney-5-sessions-if-you-dont-know-where-to-start\/","title":{"rendered":"Agentforce World Tour Sydney: 5 sessions if you don\u2019t know where to start"},"content":{"rendered":"\n

All eyes are on Agentforce World Tour Sydney<\/a> and we can\u2019t wait to see you there! If you\u2019re a business that wants to transform the way you work, unlock trapped value and increase both efficiency and customer satisfaction, we have 140 exciting sessions to choose from. Yes, 140 expert-led sessions, demos and workshops which include activations, experiences and opportunities to demo products and network. We know this can be quite overwhelming, so we thought we\u2019d make it easy for you and pick five sessions you won\u2019t want to miss.<\/p>\n\n\n\n

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Agentforce World Tour Sydney is coming<\/h2>\n\t\t\t\t\t\t\t

Agentforce World Tour Sydney<\/a> will take place at the ICC Sydney<\/a> from 8:00 a.m \u2013 6:00 p.m. AEDT on Wednesday, 26 February. Let the fun begin!\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tRegister now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

1) Main Keynote: Become an Agentforce Company<\/strong><\/h2>\n\n\n\n

You won\u2019t want to miss this as we get under the hood of Agentforce<\/a>. The people who can help take your business to the next level. Remember – experience drives competitive advantage. There is no better person to explain this than Frank Fillman, Executive Vice President & General Manager, Salesforce Australia and New Zealand. Frank will welcome the audience and introduce the elements of the day. He and our keynote speakers will outline the different journeys you can take – whether that is learning about the Agentic Layer for Your Business or The Future of Marketing with Agentfo<\/a>r<\/a>ce<\/a>.<\/p>\n\n\n\n

WHO:<\/strong> Frank Fillman, Executive Vice President and General Manger, Salesforce Australia and New Zealand, Leandro Perez, Senior Vice President & CMO, Australia and New Zealand at Salesforce, Rowena Westphalen, Senior Vice President, Innovation, AI & Customer Advisory at Salesforce and Kaylin Voss, Executive Vice President, Agentforce and Data Cloud, Salesforce<\/p>\n\n\n\n

WHERE:<\/strong> 10.30 a.m. – 11.50 a.m AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

2) Agentforce: The Agentic Layer for Your Business<\/strong><\/h2>\n\n\n\n

OK – how to unleash Digital Labour for your company. We all want to do less paperwork. We want to get the job done as efficiently as possible. We all want to learn new skills. And most importantly, we want the customer to be happy. In this session you will learn how companies like One New Zealand Group<\/a> are building, testing and supervising agents easily. We will break down the framework behind AI decision-making. We will show you how personalised, human-centric customer experiences can drive productivity and gain the critical skills you need to succeed in the agent era. Sounds like your business could benefit? Register now! <\/a><\/p>\n\n\n\n

WHO:<\/strong> Summer Collins, Chief Data & AI Director, One New Zealand Group, Rowena Westphalen, Senior Vice President, Innovation, AI & Customer Advisory, Salesforce, Kaylin Voss, Executive Vice President, Agentforce and Data Cloud, Salesforce and Kev Doyle (APAC) Regional Vice President, Salesforce<\/p>\n\n\n\n

WHERE:<\/strong> 12.10 p.m. – 12.40 p.m AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

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The unmissable event for thriving in the\u00a0AI agent era<\/h2>\n\t\t\t\t\t\t\t

Agentforce World Tour Sydney<\/a> will take place at the ICC Sydney<\/a> from 8:00 a.m \u2013 6:00 p.m. AEDT on Wednesday, 26 February. Let the fun begin!\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tRegister now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

3) The Future of Marketing with Agentforce <\/strong><\/h2>\n\n\n\n

Running a business is hectic. Life is busy. Agentforce<\/a> and AI marketing tools will be a weapon for your business. Saving you time on generating campaign briefs, targeting audience segments, creating content and even building customer journeys. Agentforce<\/a> never sleeps. Hear how we continually analyse performance against KPS and proactively recommend improvements. Fisher & Paykel<\/a> Appliances is a walking example of this – transforming customer relationships across the full lifecycle. <\/p>\n\n\n\n

WHO:<\/strong> Hear from Mark Henderson, Head of Digital Operations, Fisher & Paykel Appliances, Nick Rosen, AVP Marketing Cloud Australia, Salesforce, Steve Hammond, EVP & GM, Marketing Cloud, Salesforce and Daisy Han, Product Marketing Manager, Digital Experience, APAC, Salesforce<\/p>\n\n\n\n

WHERE:<\/strong> 2:30 p.m. – 3:00 p.m. AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

4) Humans with Agents Drive Sales Success, Pipeline to Paycheck<\/strong><\/h2>\n\n\n\n

Sales = success. Agentforce<\/a> will elevate your sales teams with agents to drive customer satisfaction. Hear how Agentforce for Sales – your autonomous AI works. Get a step-by-step playbook to accelerate growth and simplify your tech stack. You want to outpace your competition? Here\u2019s how to do it – register now! <\/a><\/p>\n\n\n\n

WHO: <\/strong>Hear from Jeremy Smith, Area Vice President, Salesforce, Natalie Gloufchev, Regional Sales Director, Salesforce, Surya Oleti, Vice President, Salesforce and Meredith Schmidt, EVP & GM Revenue Cloud, Salesforce<\/p>\n\n\n\n

WHERE:<\/strong> 3:20 p.m. – 3:50 p.m. AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

5) Shift to an AI Agent – First Service Organisation<\/strong><\/h2>\n\n\n\n

We all want our customers to stick around. We want them to think of our brands like a relationship – long lasting, reliable and personal. AI is transforming service. Learn how Agentforce and Service Cloud boost productivity, automate tasks and deliver faster, smarter, customer experiences. We will show you how to make responsible data learning a priority. And over time, you will see the results, and so will your customers. <\/p>\n\n\n\n

WHO:<\/strong> Jamie Innes, General Manager BOC Limited, Ryan Nichols, Chief Customer Officer, Service Cloud, Salesforce, Matthew Watson, Customer Service Transformation Director, Salesforce, Luke Longey, Chief Technology Officer, AIA New Zealand and Belinda Burgess, AVP, Service Cloud, Salesforce<\/p>\n\n\n\n

WHERE:<\/strong>  1.40 p.m. – 2.10p.m. AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

And bonus sessions you won’t want to miss!<\/h2>\n\n\n\n

Introduction to Agentforce: What We Do<\/strong><\/h2>\n\n\n\n

This session will give you the 101 on Agentforce<\/a>. What is Agentforce? How does it work? What do you need to know as a business? How will Agentforce make life easier for you? Learn how humans with agents deliver customer success together with the power of the Salesforce portfolio. There will be a short demo every 30 minutes. Because who doesn\u2019t love a visual explanation? Find out how agents are revolutionising businesses and network with thousands of inspiring local Trailblazers.<\/p>\n\n\n\n

Alright, simple enough to understand? You can also build your own Agentforce World Tour Sydney agenda<\/a> for the day. Personalise your schedule with sessions or workshops that are tailored to your industry.<\/p>\n\n\n\n

WHO: <\/strong>Hear from Mackenzie Arnold, Product Marketing Manager, Salesforce & Tammy Chan, Director, Portfolio Marketing, Salesforce<\/p>\n\n\n\n

WHERE: <\/strong>8.30 a.m. – 2.10 p.m AEDT, Agentforce Mini Theatre, Campground<\/p>\n\n\n\n

Beyond Limits: Nedd Brockmann\u2019s Journey of Grit & Generosity<\/strong><\/h2>\n\n\n\n

You\u2019ll want to stick around until the end of the day. Aussie Icon. Legend. Sparkie turned Ultramarathon man Nedd Brockmann will share his journey of resilience and purpose. He ran 1,600km in 12.5 days. He didn\u2019t sleep for 24 hours. He battled through injury. Raising millions for homelessness. Nedd will inspire you to smash limits and pursue your dreams. And he\u2019s only 24 years old. He will be worth the wait, we promise. <\/p>\n\n\n\n

WHO: <\/strong>Hear from Nedd Brockmann, Ultramarathon runner<\/p>\n\n\n\n

WHERE: <\/strong>4.15 p.m. – 5.00 p.m AEDT, Keynote Room, Level 4<\/p>\n\n\n\n

Registration is open. Secure your spot! <\/strong><\/h2>\n\n\n\n

Alright, simple enough to understand? Remember to personalise your schedule with sessions or workshops that are tailored to your industry and role.<\/a><\/p>\n\n\n\n

So many companies have unleashed digital labor with Agentforce<\/a> and you can too. <\/p>\n\n\n\n

We\u2019re excited to see you there.<\/p>\n\n\n\n

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Agentforce World Tour Sydney is coming<\/h2>\n\t\t\t\t\t\t\t

Agentforce World Tour Sydney<\/a> will take place at the ICC Sydney<\/a> from 8:00 a.m \u2013 6:00 p.m. AEDT on Wednesday, 26 February. Let the fun begin!\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tRegister now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Agentforce World Tour Sydney 2025 is coming. Learn more about this unmissable event for thriving in the AI agent era.<\/p>\n","protected":false},"author":415,"featured_media":66123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2744,2452,2858],"sf_content_type":[],"coauthors":[2454],"class_list":["post-66658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-events","sf_topic-artificial-intelligence"],"yoast_head":"\nAgentforce World Tour Sydney: 5 sessions if you don\u2019t know where to start | Salesforce<\/title>\n<meta name=\"description\" content=\"Agentforce World Tour Sydney 2025 is coming. 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