{"id":66678,"date":"2025-02-12T15:13:16","date_gmt":"2025-02-12T04:13:16","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66678"},"modified":"2025-02-20T15:23:10","modified_gmt":"2025-02-20T04:23:10","slug":"the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/","title":{"rendered":"The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras"},"content":{"rendered":"\n<p>In 2025, sales is defined by one word: transformation. The landscape is evolving faster than ever, shaped by rising customer expectations, fierce competition, and the immense possibilities of agentic AI. This era demands a new approach to selling \u2014 one that blends innovation with a human touch to meet these challenges head-on.&nbsp;<\/p>\n\n\n\n<p>To help sales teams thrive in this dynamic environment, <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">we\u2019ve compiled 25 Pro Sales Tips for 2025<\/a>, featuring insights from some of ANZ\u2019s top sales professionals. Their advice goes beyond theory \u2014 it\u2019s practical, actionable, and designed to inspire confidence, creativity, and purpose in every interaction.\u00a0<\/p>\n\n\n\n<p>Here\u2019s a look at some key themes and <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">tips from the eBook<\/a> \u2014 plus my bonus tips for sales success with Agentforce.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover strategies from ANZ\u2019s sales leaders<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Explore the 2025 Sales Playbook for expert-backed tips to boost your sales performance.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&#038;nc=701ed00000IThMhAAL\">Download now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-standing-out-in-competitive-markets\">Standing out in competitive markets<\/h2>\n\n\n\n<p>Competition in sales is tougher than ever, and in today\u2019s landscape, a great product alone won\u2019t guarantee success. <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">To truly stand out, sales teams must combine strategic insight with a deep understanding of their customers.<\/a><\/p>\n\n\n\n<p>James Brady, Head of Strategic Accounts, NA at <a href=\"https:\/\/www.salesforce.com\/au\/customer-success-stories\/canva\/\">Canva<\/a>, emphasises the power of identifying a \u201ccritical event\u201d in every deal \u2014 that pivotal moment that creates urgency and drives action. Recognising this milestone can be the difference between a deal that stalls and one that closes.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Find the \u2018critical event\u2019 in every deal \u2014 the milestone that drives urgency and action.&#8221;<\/p>\n<\/blockquote>\n<span class=\"citation-role\">James Brady, Head of Strategic Accounts, Canva<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Sales%20Playbook%3A%2025%20Pro%20Tips%20from%20ANZ%20Leaders%20%2B%20a%20Few%20Extras\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%202025%20Sales%20Playbook%3A%2025%20Pro%20Tips%20from%20ANZ%20Leaders%20%2B%20a%20Few%20Extras&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras\" https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>One strategy that\u2019s proven effective \u2014 and one of the sales enablement tips I <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">highlight in the eBook<\/a> \u2014 is conducting regular deal reviews with the help of AI. These reviews shouldn\u2019t just focus on wins but also losses. Loss reviews can be humbling, but they\u2019re invaluable for uncovering gaps in your approach and refining your strategy.\u00a0<\/p>\n\n\n\n<p>Combine these insights with simplified, customer-focused messaging, and you\u2019ll create a competitive edge that\u2019s hard to beat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amplifying-sales-performance-with-agentforce\">Amplifying sales performance with Agentforce<\/h2>\n\n\n\n<p>Agentforce is transforming the way sales teams work, allowing them to focus on what truly matters: building authentic connections with customers. As Jane Brown, Area Vice President at Salesforce, puts it, this is the era where relationship-based selling is \u201csupercharged\u201d by AI.<\/p>\n\n\n\n<p>Imagine having an AI coach by your side during a meeting, refining your pitch in real time or surfacing key insights that help you stay ahead. That\u2019s the potential of Agentforce. By automating repetitive tasks like updating CRMs or transcribing calls, sales reps gain more time to nurture leads, strengthen relationships, and close deals.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Use AI to combine efficiency with empathy \u2014 focus on flexible, customer-centric AI solutions.\u201d<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Michael Diamond, CEO and Founder, Arcturious<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Sales%20Playbook%3A%2025%20Pro%20Tips%20from%20ANZ%20Leaders%20%2B%20a%20Few%20Extras\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%202025%20Sales%20Playbook%3A%2025%20Pro%20Tips%20from%20ANZ%20Leaders%20%2B%20a%20Few%20Extras&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras\" https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Michael Diamond, CEO and Founder at <a href=\"https:\/\/www.arcturious.com\/\">Arcturious<\/a>, highlights that the real power of AI lies in understanding customers on a deeper level. By enabling customers to engage on their own terms and adapting your approach to meet their needs, you can create a flexible, personalised experience. Combined with data-driven insights, this approach not only shortens deal cycles but also builds stronger, more meaningful relationships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"6212\" data-attachment-id=\"66681\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/undefined\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg\" data-orig-size=\"960,6212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"undefined\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg?w=77\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg?w=960\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg?strip=all&#038;quality=95\" alt=\"This image has an empty alt attribute; its file name is Sales-Tips-2025_infographic_056cef.jpg\" class=\"wp-image-66681\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg 960w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg?w=768&amp;h=4970 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/02\/image.jpeg?w=23&amp;h=150 23w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retaining-star-talent-in-a-changing-world\">Retaining star talent in a changing world<\/h2>\n\n\n\n<p>As technology continues to evolve, so do the expectations of sales professionals. Retaining top talent isn\u2019t just about competitive pay \u2014 it\u2019s about fostering an environment where people feel valued, supported, and inspired to grow.<\/p>\n\n\n\n<p>Libby Adams, Strategy, Operations and Alliances Leader, highlights that the sales stars of tomorrow will be those who can seamlessly combine human connection with AI tools. <a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">These team members will excel at building trust, telling compelling stories, and collaborating with AI to amplify their impact.<\/a><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAI raises the bar \u2014 tomorrow\u2019s stars will excel at creating human connections.\u201d<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Libby Adams, Strategy, Operations and Alliances Leader<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%202025%20Sales%20Playbook%3A%2025%20Pro%20Tips%20from%20ANZ%20Leaders%20%2B%20a%20Few%20Extras\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras\" https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>For me, it all comes back to people and purpose. Career conversations, mentorship, and stretch assignments are critical in helping your team see the bigger picture. Show them how AI can open doors to career-defining achievements, and you\u2019ll cultivate loyalty and long-term success within your team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-bonus-tips-for-thriving-sales-in-2025\">Five bonus tips for thriving sales in 2025<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">Sales in 2025<\/a> is all about blending the best of human creativity and connection with the transformative power of agentic AI. If I could add five more tips to this eBook, they\u2019d focus on embracing this transformation and unlocking its full potential:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Train with AI every day.<\/strong> Think of Agentforce as your personal coach. It can listen to your pitch, refine it with data-driven insights, and help you consistently show up ready to win.<\/li>\n\n\n\n<li><strong>Stay ahead of self-researching buyers.<\/strong> Today\u2019s customers are often well-informed before they even speak with you. With Agentforce, you can proactively surface insights and nurture prospects around the clock, ensuring you\u2019re always adding value at the right time.<\/li>\n\n\n\n<li><strong>Harness the power of data. <\/strong>AI agents excel where humans can\u2019t \u2014 engaging prospects 24\/7 and grounding every interaction in trusted data. This eliminates information gaps and keeps your approach consistent and impactful.<\/li>\n\n\n\n<li><strong>Build loyalty through consistent value.<\/strong> Loyalty goes beyond a great product; it\u2019s about delivering personalised, contextual value at every stage of the buyer journey. Agentforce empowers seamless, real-time nurturing that keeps you a step ahead.<\/li>\n<\/ol>\n\n\n\n<p><strong>Be human where it counts.<\/strong> AI can handle the routine, but trust is built in those pivotal, personal moments \u2014 a call, a proposal, or even a face-to-face meeting. Let Agentforce handle the background work so you can focus on what truly matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-path-to-meaningful-sales-growth\">The path to meaningful sales growth<\/h2>\n\n\n\n<p>Sales success in 2025 is built on partnerships \u2014 between humans and AI agents, between strategy and technology, and, most importantly, between you and your customers. It\u2019s about leveraging the right tools and insights to forge meaningful connections, drive growth, and thrive in an ever-changing landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&amp;nc=701ed00000IThMhAAL\">Download 25 Pro Sales Tips for 2025<\/a> and learn the secrets to sales success with Agentforce. Gain exclusive insights from ANZ\u2019s top sales leaders to help you stand out, boost productivity, and build lasting customer relationships \u2014 all powered by trusted agentic AI.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Unlock your 2025 sales advantage<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover actionable insights and expert tips from ANZ\u2019s top sales leaders.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/pdf\/25-pro-salestips-for-2025-with-agentforce\/?d=701ed00000ISij5AAD&#038;nc=701ed00000IThMhAAL\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to succeed in sales today? A mix of bold innovation, deep customer insight, and the right tools to stay ahead. With advice from ANZ\u2019s top sales leaders, explore how to unlock new opportunities and redefine what\u2019s possible.<\/p>\n","protected":false},"author":415,"featured_media":66725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2468,2858],"sf_content_type":[],"coauthors":[3003],"class_list":["post-66678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras | Salesforce<\/title>\n<meta name=\"description\" content=\"What does it take to succeed in sales today? A mix of bold innovation, deep customer insight, and the right tools to stay ahead. With advice from ANZ\u2019s top sales leaders, explore how to unlock new opportunities and redefine what\u2019s possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/the-2025-sales-playbook-25-pro-tips-from-anz-leaders-a-few-extras\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras\" \/>\n<meta property=\"og:description\" content=\"What does it take to succeed in sales today? A mix of bold innovation, deep customer insight, and the right tools to stay ahead. 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