{"id":66715,"date":"2025-02-19T16:29:04","date_gmt":"2025-02-19T05:29:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66715"},"modified":"2025-02-19T16:59:03","modified_gmt":"2025-02-19T05:59:03","slug":"unlocking-ais-true-business-potential","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/unlocking-ais-true-business-potential\/","title":{"rendered":"Unlocking AI\u2019s True Business Potential"},"content":{"rendered":"\n<p>The pace of AI innovation in Australia and New Zealand can be overwhelming. Less than two years after generative AI went mainstream, an even more significant game-changer has arrived in the form of agentic AI.&nbsp;<\/p>\n\n\n\n<p>Many organisations don\u2019t yet have a clear AI strategy, let alone one for agentic AI. Businesses need strategic frameworks to set ambitions, prioritise investments, and assess competitive threats. It\u2019s time to shift from the \u2018art of the possible\u2019 to the \u2018art of the practical\u2019.&nbsp;Understanding&nbsp; the role AI should play in your organisation\u2019s operating model is critical for choosing when to invest, and assessing where you will benefit more from generative AI solutions or intuitive, autonomous tools like<a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\"> Agentforce<\/a>.<\/p>\n\n\n\n<p>The key questions to ask are: which of your current systems is trapping the most value; could an AI investment allow you to break through that constraint; and, given your infrastructure, are you in a position to act on this opportunity? This is all about trapped value, differentiation, and speed.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The key questions to ask are: which of your current systems is trapping the most value; could an AI investment allow you to break through that constraint; and, given your infrastructure, are you in a position to act on this opportunity?<\/em><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Justin Tauber, GM, Innovation and AI Culture, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Funlocking-ais-true-business-potential%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Unlocking%20AI%E2%80%99s%20True%20Business%20Potential\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Unlocking%20AI%E2%80%99s%20True%20Business%20Potential&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Funlocking-ais-true-business-potential%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Funlocking-ais-true-business-potential%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Unlocking AI\u2019s True Business Potential\" https:\/\/www.salesforce.com\/au\/blog\/unlocking-ais-true-business-potential\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Renowned tech sector consultant Geoffrey Moore has championed building value-based coalitions between visionaries and pragmatists within an organisation, to truly drive material impact with new technologies, and this is especially true for AI. In this article, we will give you a snapshot of a <a href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/building-an-ai-powered-business\/\">Whitepaper collaboration by Geoffrey Moore with Salesforce<\/a>, combining his renowned methodology and our AI and CRM expertise to offer an actionable framework for developing a robust enterprise AI strategy.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Building an AI-Powered Business in 2025<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Six key questions executives need to answer to build a successful AI powered business in 2025.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/building-an-ai-powered-business\/\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moving-beyond-the-ai-hype\"><strong>Moving Beyond the AI Hype<\/strong><\/h2>\n\n\n\n<p>AI is not a silver bullet, but used wisely, it can change the nature of the problems a business faces, and allow leaders to address problems that were simply unaddressable in the past. Signs of trapped value &#8211; where capacity or system complexity limit the ability of your organisation to meet expectations &#8211; will help you prioritise where to apply these innovations, eliminate roadblocks and unlock that value at scale.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"hipages uses Agentforce to make life easier for employees and tradies\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6JEVtlIcVf4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">hipages uses Agentforce to make life easier for employees and tradies<\/figcaption><\/figure>\n\n\n\n<p>You don\u2019t need to start big: apply \u201csmall brain\u201d solutions that accelerate \u201cbig brain\u201d innovation. Create focused, manageable AI solutions for specific needs rather than trying to build an all-encompassing \u201cSwiss Army knife\u201d AI. Designing an agent that requires comprehensive knowledge of every aspect of your business is a recipe for over-complexity and failure. Instead, scope the agent\u2019s role to a manageable size (creating a \u201csmall brain\u201d), allowing it to be effective within a constrained but&nbsp; well-maintained data environment that business users can help to curate and steward. This frees up precious data science resources to focus on enabling disruptive, differentiating reasoning power (aka \u201cbig brain\u201d innovation) to drive better-informed decisions and more power agents.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">6 questions for executives building an AI strategy <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">The race is on to deliver enterprise AI\u2019s promise. This white paper aims to help CEOs, their leadership teams and boards articulating the strategic preferences essential for crafting an effective artificial intelligence (AI) strategy.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/building-an-ai-powered-business\/\">Download now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-art-of-differentiation-and-combination\"><strong>The Art of Differentiation and Combination<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve identified the job to be done, the next step is choosing and combining the right AI tools. Different types of AI have unique impacts and requirements, so aligning its application with specific business and industry needs is essential. The three main types of AI are:<\/p>\n\n\n\n<p><strong>Predictive AI <\/strong>uses data and machine learning to identify patterns and anticipate future patterns. Predictive AI has delivered decades of success providing actionable insights, albeit limited to local systems where the data is available.&nbsp;<\/p>\n\n\n\n<p><strong>Generative<\/strong><em> <\/em><strong>AI<\/strong> analyses data to generate new content\u2013 many people would be familiar with generative AI in some form, as it is primarily deployed in human-in-the-loop applications and the quality of its answers still often requires review.&nbsp;<\/p>\n\n\n\n<p><strong>Agentic AI <\/strong>refers to a series of AI systems and models that follow directions, process information, take actions, learn from errors, and continuously improve performance\u2013 without constant human prompting.&nbsp;<\/p>\n\n\n\n<p>This is why <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\">Agentforce<\/a> is an absolute game-changer as it orchestrates workflows and augments human capacity to unlock that trapped value.&nbsp;<\/p>\n\n\n\n<p>By aligning the most appropriate AI capabilities with your organisation\u2019s strengths and infrastructure, you can unlock new operating models and deliver value where it matters most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speed-competition-and-adaptability\"><strong>Speed, Competition, and Adaptability<\/strong><\/h2>\n\n\n\n<p>How fast do you need to move to stay ahead of your competition? The answer to this question depends on how far the disruptive innovation has progressed through the technology adoption life cycle in your geography and industry.&nbsp;<\/p>\n\n\n\n<p>When considering new technology, early adopters are driven by the promise of disruption, while late adopters usually want their tech widespread and risk-free. But Geoffrey Moore teaches us that every market reaches a moment when the game changes. This is the point he calls \u201ccrossing the chasm,\u201d when a technology reaches critical mass in a sector and finds its \u201ckiller app\u201d \u2014 the must-have solution to a problem so critical that adoption accelerates at speed.Timing your adoption of AI correctly depends on sensing that moment in your industry when predictive, generative or agentic AI unlocks a business problem you&#8217;ve had for a generation. Miss that window, and every competitor will leave you behind. So the right move isn\u2019t necessarily to act the fastest, but to sense when AI is set to unlock trapped value \u2014 and act decisively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-the-roadmap-to-success\"><strong>Conclusion: The Roadmap to Success<\/strong><\/h2>\n\n\n\n<p>Trapped value, differentiation, and speed are just parts of the AI journey. The real question is how to turn these insights into a practical, actionable strategy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How do we turn AI disruption into opportunity? Start by &#039;Crossing the Chasm&#039; with Geoffrey Moore\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uD58Vx-6E2Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How do we turn AI disruption into opportunity? Start by &#8216;Crossing the Chasm&#8217; with Geoffrey Moore<\/figcaption><\/figure>\n\n\n\n<p>The white paper, <a href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/building-an-ai-powered-business\/\">Building an AI-Powered Business in 2025: Six Key Questions for Executives<\/a>, dives deeper into these questions and themes. Download your free copy today and set your business up for AI success in 2025.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Set your business up for AI success in 2025<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/building-an-ai-powered-business\/\">Read the whitepaper<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the \u2018Art of the Possible\u2019 to the \u2018Art of the Practical\u2019<\/p>\n","protected":false},"author":415,"featured_media":66716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2553,2858,2490],"sf_content_type":[],"coauthors":[3276],"class_list":["post-66715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-enterprise","sf_topic-artificial-intelligence","sf_topic-ceo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking AI\u2019s True Business Potential | Salesforce<\/title>\n<meta name=\"description\" content=\"From the \u2018Art of the Possible\u2019 to the \u2018Art of the Practical\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/unlocking-ais-true-business-potential\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking AI\u2019s True Business Potential\" \/>\n<meta property=\"og:description\" content=\"From the \u2018Art of the Possible\u2019 to the \u2018Art of the Practical\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/unlocking-ais-true-business-potential\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" 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