{"id":66904,"date":"2025-04-04T15:49:01","date_gmt":"2025-04-04T04:49:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66904"},"modified":"2025-04-04T15:49:03","modified_gmt":"2025-04-04T04:49:03","slug":"how-to-create-alignment-within-your-company","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/how-to-create-alignment-within-your-company\/","title":{"rendered":"Create Strategic Company Alignment With a V2MOM"},"content":{"rendered":"\n

Over the past few decades, we’ve grown Salesforce from a four-person company to one with more than 50,000 employees. I’ve always thought our biggest strength is how we’ve maintained alignment while growing quickly. Success depends on constant communication and complete alignment<\/a>. We’ve been able to achieve both with the help of a management process I developed a number of years ago called the V2MOM, which stands for: Vision, Values, Methods, Obstacles, and Measures. <\/p>\n\n\n\n

In this article, I’d like to share why I think the V2MOM alignment process is critical to our success, along with behind-the-scenes detail on how we approach it every year.<\/p>\n\n\n\n

The V2MOM focuses collective energy <\/h2>\n\n\n\n

We need to be in the present moment and pay attention to where we are and what’s going on to help us deal with those smaller, less monumental issues that dominate the bulk of our time. You have to convince others to align with your vision to plot a course forward. You need to prioritise. And at a big company, you need to scale the process of setting priorities for tens or hundreds of thousands of employees.<\/p>\n\n\n

\n
\n

Although there are many leadership paradigms and frameworks available to executives these days, the V2MOM approach offers the virtue of simplicity. It is easy to digest and implement. <\/p>\nMarc Benioff, Chairman & CEO <\/cite><\/blockquote>\n\n