{"id":66979,"date":"2025-03-17T07:00:00","date_gmt":"2025-03-17T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=66979"},"modified":"2025-06-05T19:31:34","modified_gmt":"2025-06-05T09:31:34","slug":"digital-marketing-courses-for-startups","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/digital-marketing-courses-for-startups\/","title":{"rendered":"20 Digital Marketing Courses for Startups"},"content":{"rendered":"\n<p>Digital marketing can give your startup a competitive edge. Begin your marketing skills with these free online courses.<\/p>\n\n\n\n<p>A strong online presence is more important now than ever before for startups or <a href=\"\/au\/small-business\/what-is-an-smb\/\">small and medium-sized businesses (SMBs)<\/a>, and digital marketing is what builds that presence.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a startup founder or small business owner, marketing can quickly become overwhelming. To help, we\u2019ve pulled together 20 free digital marketing courses that actually teach you what you need to know.<\/p>\n\n\n\n<p>Whether you\u2019re a beginner looking to build a solid foundation or an experienced marketer seeking to refine your skills, these courses offer valuable insights, practical strategies, and a few hands-on exercises to help you grow visibility, customer engagement, and retention.<\/p>\n\n\n\n<p><strong>What you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-are-digital-marketing-courses\">What are digital marketing courses?<\/a><\/li>\n\n\n\n<li><a href=\"#h-key-skills-covered-in-digital-marketing-courses\">Key areas covered in digital marketing courses<\/a><\/li>\n\n\n\n<li><a href=\"#h-benefits-of-taking-a-digital-marketing-course\">Benefits of taking a digital marketing course<\/a><\/li>\n\n\n\n<li><a href=\"#h-digital-marketing-courses\">Summing up<\/a><\/li>\n\n\n\n<li><a href=\"#h-faqs\">FAQs<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\"><strong>Skills for startups<\/strong><\/h2>\n\t\t\t<p>Learn new digital marketing skills from anywhere with Salesforce\u2019s free online learning platform<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/\">Go to Trailhead<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Level up your small business.<\/p>\n\t\t\t<p class=\"related-trail__trail-description\">Learn the ways of this trail.<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-20-free-digital-marketing-courses-for-startups\">Top 20 free digital marketing courses for startups<\/h2>\n\n\n\n<p>It\u2019s time to dig into the best free digital marketing courses for your startup or SMB. <a href=\"\/au\/small-business\/marketing\/smb-marketing-guide\/\">Small business marketing<\/a> requires constant learning and upskilling. Choose which free online courses on digital marketing work best for you \u2014 all from the comfort of your home, without spending a penny.&nbsp;<\/p>\n\n\n\n<p>Here are the top free courses on six key components of digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-search-engine-optimisation-seo-courses\">Search engine optimisation (SEO) courses<\/h3>\n\n\n\n<p>Organic marketing often attracts customers with high intent and has a brilliant ROI for businesses. These courses will help you understand the core concepts of SEO for your startup.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/b2c-hostname-aliases\/b2c-hostname-alias-explore-seo\"><strong>Explore Search Engine Optimisation<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>:<strong> <\/strong>In this course, you\u2019ll learn the benefits, tips, and elements of SEO for B2C Commerce, along with how to implement this strategy for your business.&nbsp;<\/li>\n\n\n\n<li><strong>&#8220;<\/strong><a href=\"https:\/\/www.coursera.org\/learn\/seo-fundamentals\" target=\"_blank\" rel=\" noopener\"><strong>Google SEO Fundamentals<\/strong><\/a><strong>&#8221; on Coursera<\/strong>: This course will teach you various SEO concepts, including <a href=\"\/au\/blog\/how-to-do-keyword-research\/\">keyword research<\/a>, audience analysis, and site map creation.<\/li>\n\n\n\n<li><strong>&#8220;<\/strong><a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\" target=\"_blank\" rel=\" noopener\"><strong>SEO Course for Beginners<\/strong><\/a><strong>&#8221; on Ahrefs<\/strong>: Learn about link-building strategies, search intent, and rank difficulty to enhance your startup\u2019s online visibility. <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-marketing-courses\">Content marketing courses<\/h3>\n\n\n\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/b2c-research\/b2c-marketers-treat-content-marketing-as-a-project-that-s-a-mistake-new-research\" target=\"_blank\" rel=\" noopener\">70% of B2C marketers<\/a> say content marketing is gaining more importance with every passing year. It\u2019s a cost-effective strategy to build your brand awareness, establish thought leadership, and attract potential customers. These free courses will teach you all this and more.<\/p>\n\n\n\n<p>4. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/content-strategy-development\"><strong>Content Strategy Development<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: You&#8217;ll learn about setting up a strategy and conducting content audits, audience segmentation, and content evaluation.<\/p>\n\n\n\n<p>5. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/storytelling-for-content-marketing\"><strong>Storytelling for Content Marketing<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: Learn how to find your angle and use different storytelling tools and techniques to share your authentic story.<\/p>\n\n\n\n<p>6. <strong>&#8220;<\/strong><a href=\"https:\/\/www.coursera.org\/learn\/content-marketing\" target=\"_blank\" rel=\" noopener\"><strong>The Strategy of Content Marketing<\/strong><\/a><strong>&#8221; on Coursera<\/strong>: This course teaches you how to create customer journeys and content for each stage of your customers\u2019 journeys. You\u2019ll also gain working knowledge of various strategies through hands-on assignments, peer reviews, and group discussions.<\/p>\n\n\n\n<p>7. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/lead-generation-for-marketers\"><strong>Lead Generation for Marketers<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: This course \u200cteaches you all about <a href=\"\/au\/marketing\/b2b-automation\/inbound-marketing-guide\/\">inbound marketing<\/a>, lead nurturing campaigns, and how to generate leads using different content formats.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Is Marketing Cloud? | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_9Z2cOMHNDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-marketing-courses\">Social media marketing courses<\/h3>\n\n\n\n<p><a href=\"\/au\/resources\/research-reports\/state-of-marketing\/\">93% of marketers use social media<\/a> to engage with their customers and target audience. Learning to use social media and digital marketing can help you reap many benefits and reach a wider and diverse audience.<\/p>\n\n\n\n<p>If you\u2019re ready to dive into strategy, social media courses will provide a great starting point to build awareness online. Here are three of the best.<\/p>\n\n\n\n<p>8. &#8220;<a href=\"https:\/\/www.coursera.org\/professional-certificates\/facebook-social-media-marketing\" target=\"_blank\" rel=\" noopener\"><strong>Introduction to Social Media Marketing<\/strong><\/a><strong>&#8221; on Coursera<\/strong>: You\u2019ll identify various opportunities that social media offers and how to use them to scale your startup. Learn to create and measure key performance indicators (KPIs) and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/prospecting-contact-strategy\/set-your-goals\">specific, measurable, achievable, relevant, and time-bound (SMART) goals<\/a> for your social media campaigns.<\/p>\n\n\n\n<p>9. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/social-selling\"><strong>Social selling<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: In this short course, you\u2019ll learn how to implement social selling tools, reach your customers and target audience using social media, and turn clicks into conversions.<\/p>\n\n\n\n<p>10. <strong>&#8220;<\/strong><a href=\"https:\/\/www.semrush.com\/academy\/courses\/social-media-marketing-crash-course\/\" target=\"_blank\" rel=\" noopener\"><strong>Social Media Marketing Crash Course<\/strong><\/a><strong>&#8221; on Semrush<\/strong>: This course offers hands-on learning in concepts like social media algorithms, influencer marketing, audience analysis, competitor tracking, and social media analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-email-marketing-courses\">Email marketing courses<\/h3>\n\n\n\n<p><a href=\"\/au\/resources\/research-reports\/state-of-marketing\/\">90% of marketers<\/a> use email marketing as an effective digital marketing channel. With these free courses, you\u2019ll discover how to implement email marketing for your startup.<\/p>\n\n\n\n<p>11. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/personalized-email-marketing\"><strong>Personalised email marketing<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: This course provides a step-by-step guide to understanding your customer preferences, and how to create <a href=\"\/au\/marketing\/email\/personalization\/\">personalised, high-converting email content<\/a>. Plus, it offers many examples on how to add emotion and make your emails mobile-responsive.<\/p>\n\n\n\n<p>12. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/mr-email-marketing-strategies\"><strong>Email Marketing Strategies<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: This course teaches you how to craft email marketing campaigns that are legally compliant, drive more subscriptions, and improve deliverability and engagement.<\/p>\n\n\n\n<p>13. <strong>&#8220;<\/strong><a href=\"https:\/\/www.coursera.org\/learn\/think-outside-the-inbox\" target=\"_blank\" rel=\" noopener\"><strong>Think Outside the Inbox: Email Marketing<\/strong><\/a><strong>&#8221; on Coursera<\/strong>: This beginner-friendly course will help you tackle the ABCs of email marketing. You&#8217;ll learn to write effective subject lines, set SMART goals for your campaigns, and execute them with ease.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paid-advertising-courses\">Paid advertising courses<\/h3>\n\n\n\n<p>Research shows that supplementing organic marketing with <a href=\"https:\/\/techjury.net\/blog\/ppc-stats\/\" target=\"_blank\" rel=\" noopener\">remarketing campaigns boosts conversions by 40%<\/a>. Strategic paid marketing offers immediate visibility with your target audience and helps you measure results more effectively. The following courses will help you get the hang of paid advertising.<\/p>\n\n\n\n<p>14. &#8220;<a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/campaign-optimization-for-marketers\"><strong>Campaign Optimisation for Marketers<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: Discover how to create and optimise campaigns as your customers&#8217; needs and preferences evolve. You&#8217;ll also learn how to plan your campaign budgets and set ad preferences.<\/p>\n\n\n\n<p>15. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/artificial-intelligence-for-marketing\"><strong>Artificial Intelligence for Marketing<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: This course will teach you how artificial intelligence (AI) can help you execute multiple campaigns, personalise your marketing campaigns, and win customer loyalty.<\/p>\n\n\n\n<p>16. <strong>&#8220;<\/strong><a href=\"https:\/\/www.coursera.org\/projects\/google-ads-beginner\" target=\"_blank\" rel=\" noopener\"><strong>Google Ads for Beginners<\/strong><\/a><strong>&#8221; on Coursera<\/strong>: In this course, you&#8217;ll learn how to set up a Google Ads dashboard, conduct keyword research, and create campaign structures. Plus, you&#8217;ll put what you\u2019ve learned into practice through hands-on assignments.<\/p>\n\n\n\n<p>17. <strong>&#8220;<\/strong><a href=\"https:\/\/velocitygrowth.com\/courses\/mastering-growth\/\" target=\"_blank\" rel=\" noopener\"><strong>Mastering Growth<\/strong><\/a><strong>&#8221; on Velocity Growth<\/strong>: You\u2019ll learn all about <a href=\"\/au\/blog\/customer-acquisition\/\">customer acquisition<\/a> and retention, along with the best practices for Facebook and Google Ads. This course also features guest speakers who share real-world strategies and insights.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Marketing made more impactful<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Agentforce can run end-to-end marketing campaigns, and analyse vast amounts of data to do what\u2019s best for your startup.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\">Explore the possibilities<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analytics-and-reporting-courses-nbsp\">Analytics and reporting courses&nbsp;<\/h3>\n\n\n\n<p>Analytics and reporting tools can help you make well-informed decisions by showing you what\u2019s working and what\u2019s not. It also lets you track your <a href=\"\/au\/marketing\/analytics\/roi-guide\/\">ROI<\/a>, understand customer behaviour, and optimise strategies for desired results. Check out these courses to find out how analytics can help you.<\/p>\n\n\n\n<p>18. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/measure-your-marketing-impact\"><strong>Measure Your Marketing Impact<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: This all-encompassing course covers everything you should know about marketing analytics, understanding what to measure and set benchmarks, and how you can take appropriate actions based on those insights.<br><br>19. <strong>&#8220;<\/strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/understand-your-web-users-with-google-analytics\"><strong>Understand Your Web Users with Google Analytics<\/strong><\/a><strong>&#8221; on Trailhead<\/strong>: You&#8217;ll develop the necessary skills to set up Google Analytics and Adwords accounts and efficiently use audience, acquisition, and behavioural reports to generate more visitors.<br><br>20. <strong>&#8220;<\/strong><a href=\"https:\/\/skillshop.docebosaas.com\/learn\/courses\/8510\/ai-powered-performance-ads-certification\" target=\"_blank\" rel=\" noopener\"><strong>AI-Powered Performance Ads Certification<\/strong><\/a><strong>&#8221; on Google<\/strong>: This course teaches you how to use AI to run and optimise ads. You\u2019ll learn how AI automation can analyse Google Ads and align your ad strategy with business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-digital-marketing-courses-nbsp\"><strong>What are digital marketing courses?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Digital marketing courses are specific, tailored programs designed to help you squeeze every last bit of value out of your <a href=\"\/au\/small-business\/marketing\/digital-marketing-smb-guide\/\">digital marketing<\/a> efforts.&nbsp;<\/p>\n\n\n\n<p>Why take the time to master online marketing as a small business? For a start, digital marketing levels the playing field for startups by providing the same tools and visibility as enterprises. It\u2019s affordable compared to traditional marketing, which usually requires a bigger budget and more resources.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/explodingtopics.com\/blog\/startup-failure-stats\" target=\"_blank\" rel=\" noopener\">22% of startups failing<\/a> due to poor marketing strategy, it\u2019s important to build the knowledge and confidence to market your business effectively. Courses will help you bridge that gap and build experience that you\u2019ll be able to apply to every aspect of your marketing outreach.&nbsp;<\/p>\n\n\n\n<p>Depending on the course you choose, you&#8217;ll have the chance to learn everything from <a href=\"\/au\/blog\/small-business-seo-potential\/\">search engine optimisation (SEO)<\/a> and analytics to content marketing, <a href=\"\/au\/small-business\/marketing\/social-media-marketing-guide\/\">social media engagement<\/a>, <a href=\"\/au\/marketing\/email\/\">email marketing<\/a>, and paid advertising. Plus, depending on your preferences, you\u2019ll find options that let you study online or in person.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tStart with SMB Basics\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" data-attachment-id=\"66214\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/small-business-trends-smb-research-3\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/small-business-trends-smb-research-1.jpg\" data-orig-size=\"500,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"small-business-trends-smb-research\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/small-business-trends-smb-research-1.jpg?w=500\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/small-business-trends-smb-research-1.jpg?w=500\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/10\/small-business-trends-smb-research-1.jpg?w=500\" alt=\"Astro holds a Small and Medium Business Trends report\" class=\"wp-image-66214\" style=\"width:500px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/small-business-trends-smb-research-1.jpg 500w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/small-business-trends-smb-research-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-small-and-medium-business-trends-report\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/small-business\/smb-trends-6?d=701ed00000CkczSAAR&amp;nc=701ed00000CjY6lAAF\" target=\"_blank\" rel=\" noopener\">Small and Medium Business Trends Report<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-tools-for-small-business\/\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\" data-attachment-id=\"66215\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/ai-tools-for-small-business\/ai-tools-for-smb\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png\" data-orig-size=\"1500,844\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AI Tools for SMB\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Choosing your AI tools for small business is easier with Salesforce. [Aleona Pollauf | Salesforce]&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png?w=889\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png?w=1500\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/AI-Tools-for-SMB.png?w=1500\" alt=\"Illustration showcasing artificial intelligence (AI) tools for small businesses.\" class=\"wp-image-66215\" style=\"width:178px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png 1500w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png?w=889&amp;h=500 889w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AI-Tools-for-SMB.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ai-for-small-business-how-to-choose-your-tech-stack\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-tools-for-small-business\/\" target=\"_blank\" rel=\" noopener\">AI for Small Business: How to Choose Your Tech Stack<br><\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.salesforce.com\/form\/conf\/small-business\/ai-guide-for-smbs\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/images\/form\/smb\/misc\/Form-page-768x432.png\" alt=\"\" style=\"width:183px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-your-guide-to-ai-for-small-business\"><a href=\"https:\/\/www.salesforce.com\/au\/form\/conf\/small-business\/ai-guide-for-smbs\/\" target=\"_blank\" rel=\" noopener\">Your Guide to AI for Small Business<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/small-marketing-team-deliver-big-results\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/10\/small-marketing-team-deliver-big-results.jpg?w=768&amp;h=432\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-small-business-marketing-tools-to-generate-more-leads\"><a href=\"https:\/\/www.salesforce.com\/au\/blog\/small-marketing-team-deliver-big-results\/\" target=\"_blank\" rel=\" noopener\">5 Small Business Marketing Tools To Generate More Leads<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-skills-covered-in-digital-marketing-courses\"><strong>Key skills covered in digital marketing courses<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a quick summary of the key areas covered in most digital marketing courses, from SEO and email marketing to analytics and paid advertising.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media marketing:<\/strong> Discover how you can use social media to connect with your audience, get people talking about your brand, and drive traffic toward your site.&nbsp;<\/li>\n\n\n\n<li><strong>Content marketing: <\/strong>Understand how to create engaging content that provides genuine value to your audience, helping you attract new consumers and retain your existing customers.&nbsp;<\/li>\n\n\n\n<li><strong>Search engine optimisation (SEO): <\/strong>Discover a wide range of techniques designed to improve your ranking on search engine results pages &#8211; including keyword optimisation, link building, and local SEO.&nbsp;<\/li>\n\n\n\n<li><strong>Email marketing: <\/strong>Find out how to build and roll out comprehensive email strategies that engage and connect with your audience at every stage of the sales funnel.<\/li>\n\n\n\n<li><strong>Analytics and reporting:<\/strong> Uncover strategies you can use to measure the performance of your digital marketing campaigns, and how you can use these metrics to improve your strategy over time.&nbsp;<\/li>\n\n\n\n<li><strong>Paid advertising:<\/strong> Understand how to get value from paid advertising strategies by targeting specific audiences on platforms like Google and Facebook.&nbsp;<\/li>\n\n\n\n<li><strong>Digital marketing strategy: <\/strong>Master the overarching concepts that tie all of the different components of digital marketing together into one cohesive strategy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-taking-a-digital-marketing-course\"><strong>Benefits of taking a digital marketing course<\/strong><\/h2>\n\n\n\n<p>With <a href=\"https:\/\/intergrowth.com\/seo\/stats\/\">63% of all purchases beginning online<\/a>, there\u2019s never been a better time to learn how to market yourself digitally. The right course will teach you how to engage customers at every stage of the lifecycle, learn what influences <a href=\"\/au\/blog\/conversion-rate-optimisation\/\">conversions<\/a>, and discover what\u2019s working and what isn\u2019t within your current strategy.<\/p>\n\n\n\n<p>Let\u2019s review the benefits of taking a digital marketing course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Master the marketing funnel: <\/strong>Learn how to build and optimise targeted customer journeys from awareness to conversion.&nbsp;<\/li>\n\n\n\n<li><strong>Stretch your marketing spend: <\/strong>Digital marketing courses will help you get more out of every dollar by mastering low-cost marketing channels.&nbsp;<\/li>\n\n\n\n<li><strong>Acquire skills in-house: <\/strong>As an extra bonus, you\u2019ll also pick up all of your practical skills in-house, meaning you don\u2019t need to pay for an agency.&nbsp;<\/li>\n\n\n\n<li><strong>Maximise the customer experience (CX):<\/strong> A course for digital marketing will help you engage customers at every funnel stage, supporting retention.&nbsp;<\/li>\n\n\n\n<li><strong>Greater agility: <\/strong>The more you understand the fundamentals of digital marketing, the easier it is to pivot in response to customer needs.&nbsp;<\/li>\n\n\n\n<li><strong>Business growth:<\/strong> A strong knowledge of digital marketing sets the stage for future growth.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-courses-for-startup-growth\"><strong>Digital marketing courses for startup growth<\/strong><\/h2>\n\n\n\n<p>Running a startup requires constant learning and upskilling. Whether it\u2019s digital marketing or other skill sets for growth, <a href=\"https:\/\/trailhead.salesforce.com\/\">Trailhead<\/a>, Salesforce\u2019s free online learning platform, offers short courses that you can learn on the go. Its gamified format makes learning all the more exciting and rewarding.<\/p>\n\n\n\n<p>If you\u2019re looking for community-based learning, Trailblazer Communities is a great place to start\u200c. You can join discussions in forums and discover opportunities to network with entrepreneurs and growing businesses like yours. Explore the <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000GyJUSA0?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC\">Moment Marketer Community<\/a> for more resources on marketing.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Simple tools. Serious growth.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Try an easy-to-use CRM designed to help startups and small teams manage leads, connect with customers, and grow, all in one place. Free for 30 days.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"\/au\/form\/signup\/freetrial-salesforce-starter\/?d=pb\">Start your free trial<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp 448w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" data-attachment-id=\"66587\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/ai-prompts-for-small-business-marketing\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-4\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp\" data-orig-size=\"448,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp?w=448\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a-2.webp?w=448\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is digital marketing?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Digital marketing covers all marketing that uses the internet to promote your business and connect with customers.<\/p>\n\n\n\n<p>&nbsp;It includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making your website appear on Google (search engine optimisation or SEO)<\/li>\n\n\n\n<li>Posting on social media platforms like Facebook or Instagram<\/li>\n\n\n\n<li>Sending marketing emails to customers and leads<\/li>\n\n\n\n<li>Running paid ads on Google, Facebook, or other websites<\/li>\n\n\n\n<li>Creating content like blogs or videos that attract your audience<\/li>\n\n\n\n<li>Using tools to measure results and improve over time<\/li>\n<\/ul>\n\n\n\n<p>It differs from more traditional marketing methods like flyers, TV ads, or billboards. It often has a higher ROI and the barrier to entry is lower, meaning it\u2019s a great way for start ups to get started with marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do I choose the right digital marketing course?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Start by thinking about your business goals. Are you focused on building brand awareness, improving customer retention, or driving more sales? If you&#8217;re just getting started, look for online digital marketing courses that cover the essential types of digital marketing, including search engine optimisation (SEO), content creation, and email marketing. As your business grows, you can move into more advanced topics like paid search (PPC), data analytics, or marketing automation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do I need to commit a certain number of hours each week?<\/strong><\/h3>\n\n\n\n<p>Not necessarily. Many free courses, like those you\u2019ll find on <a href=\"\/au\/learn-with-trailhead\/\">Trailhead<\/a>, can be completed at your own pace, wherever (and whenever) you like. This means you can adapt it to your own timeframe and study digital marketing whenever your schedule allows &#8211; perfect for those looking to become a marketing specialist with little time to commit to long-term studies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What will a social media strategy course teach me?&nbsp;<\/strong><\/h3>\n\n\n\n<p>You\u2019ll learn how to build a clear plan for using social platforms like Instagram and Facebook to build your startup. This includes picking platforms that align with your audience and creating engaging content to capture and convert them. You\u2019ll also master analytics and learn how to measure KPIs so you can grow as a social media manager and optimise your strategy as you go.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do these courses provide a certificate in digital marketing?<\/strong><\/h3>\n\n\n\n<p>Yes, many offer a digital marketing certificate or certification course upon completion. Platforms like <a href=\"https:\/\/trailhead.salesforce.com\/\">Trailhead<\/a>, Google, Duke University, and DMI offer recognised certificate programs that prove you\u2019ve developed your digital marketing expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do I need to pay for a digital marketing course?<\/strong><\/h3>\n\n\n\n<p>Not at all! If you\u2019re a startup owner learning to market your own business, free online digital marketing courses are often more than enough. Platforms like Trailhead, Google, and Coursera offer high-quality training in areas like technical SEO, marketing email marketing, and social media advertising, all without any cost.<\/p>\n\n\n\n<p>You don\u2019t need a formal digital marketing certificate or certificate program to build effective campaigns. What matters most is gaining hands-on experience and applying what you learn directly to your business. Free courses are a great way to upskill, explore different digital marketing tools, and improve your strategy without adding pressure to your budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharpen your marketing skills with 20 digital marketing courses for startups. Build SEO, content, analytics, social media, and strategy capability.<\/p>\n","protected":false},"author":130,"featured_media":66981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"d22b2351c3064697827fa7cbAU","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2578,2623,2455,2472,2527],"sf_content_type":[],"coauthors":[3290],"class_list":["post-66979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-marketing","sf_topic-startups","sf_topic-marketing","sf_topic-small-business","sf_topic-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Digital Marketing Courses for Startups (Free &amp; Online)<\/title>\n<meta name=\"description\" content=\"Sharpen your marketing skills with 20 digital marketing courses for startups. Build SEO, content, analytics, social media, and strategy capability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/digital-marketing-courses-for-startups\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Digital Marketing Courses for Startups\" \/>\n<meta property=\"og:description\" content=\"Sharpen your marketing skills with 20 digital marketing courses for startups. 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