{"id":67027,"date":"2025-04-28T16:17:29","date_gmt":"2025-04-28T06:17:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67027"},"modified":"2025-04-28T16:17:30","modified_gmt":"2025-04-28T06:17:30","slug":"agentforce-web-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/agentforce-web-experience\/","title":{"rendered":"We Launched an Agent Across Our Site \u2014\u00a0Here&#8217;s What We Learned"},"content":{"rendered":"\n<p>Is there anything more frustrating than typing a query into the search bar of a company\u2019s website, only to get an irrelevant response or, worse, no result at all? It shouldn\u2019t be that hard. That\u2019s why Salesforce is experimenting with <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\">Agentforce<\/a>, the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what they\u2019re looking for.\u00a0<\/p>\n\n\n\n<p>Picture this: Instead of using the search bar to ask a question that \u2014 maybe \u2014 gets answered satisfactorily, you ask Agentforce a question in plain language. It scours the site to answer your question, and then does so, right in the Agent window \u2014 no need to click to another page. If needed, the agent connects you with a human sales development rep (SDR), who can provide a custom quote, make sure a product fits your needs, and so on. Agentforce chat gives the SDR the context they need to further answer your request.&nbsp;<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">The AI Blueprint: Lessons from ANZ business Trailblazers<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">AI is transforming industries faster than ever, delivering more than just efficiencies by driving growth, enhancing customer experiences, and empowering teams. This playbook shares insights from 280+ ANZ executives and seven trailblazing leaders.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/form\/agentforce\/the-ai-blueprint\/?d=701ed00000N0o62AAB&#038;nc=701ed00000MzaJgAAJ\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>This new experience is miles ahead of onsite search in more fundamental ways, as well. For example, if you type \u201cWho is the CFO of Salesforce?\u201d into the search bar on Salesforce.com, the first result you get is the article \u201cBecoming a Customer-Centric CFO in the Digital Age.\u201d Nowhere in the multiple pages of results does onsite search correctly answer your question.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ask Agentforce the same question, and you get \u201cThe CFO of Salesforce is Amy Weaver. You can read more about her here,\u201d with a link to her bio.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That\u2019s a simple example, but imagine a customer searching for information on how to upgrade their service plan. If they don\u2019t get the results they need right away, they may lose patience and bail, taking their business with them.&nbsp;<\/p>\n\n\n\n<p>This short video shows Agentforce in action. <\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/salesforce.vidyard.com\/watch\/SCpMaeNogJKDKAuTjWodXy?\"data-uuid=\"SCpMaeNogJKDKAuTjWodXy?data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cWe are bringing content and answers directly to customers, versus them having to go and search for it,\u201d said Dana Greenberg, senior director of product management at Salesforce. \u201cWe don&#8217;t want to put the burden on a visitor on our site to go and hunt down content and look through lists of links to find what they need.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-we-did-it\">Why we did it <\/h2>\n\n\n\n<p>Visitors to your site deserve a better way to find relevant information. Today\u2019s tools just don\u2019t cut it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Traditional site search, navigation, and chatbots are only moderately helpful in connecting site visitors with the information they need. Search accuracy relies on keyword matching, which often results in irrelevant results if the user doesn\u2019t know what to look for or the exact term to search. Navigation structures tend to be rigid, requiring users to sift through menus and pages. And chatbots have limited functionality, with predefined scripts that can\u2019t handle unexpected or more complex queries. All these tools have been around for years, largely unchanged, and lack the personalisation, accuracy, and scale that AI delivers.\u00a0<\/p>\n\n\n\n<p>Late last year, Salesforce began testing its agent on its <a href=\"https:\/\/help.salesforce.com\/\" target=\"_blank\" rel=\" noopener\">support site<\/a> and saw an immediate payoff. Agentforce <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-customer-zero\/\">handles<\/a> more than 30,000 customer conversations every week,\u00a0 resolving over 80% of cases and escalating fewer than 1% to a human. By piloting its own technology \u2014 the company is customer zero for Agentforce \u2014\u00a0Salesforce gains valuable insight to refine the tools and improve them for broader adoption.\u00a0<\/p>\n\n\n\n<p>As a work in progress, Agentforce now has a new user interface that\u2019s larger and more conducive to a conversation. The first iteration resembled a chatbot, a small box tucked in the lower corner of the screen. The new version is full screen, with a more prominent dialog box that expands when the results populate the canvas. Users have the option to push the canvas to the side of the screen.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d27076d7e9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d27076d7e9d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" data-attachment-id=\"67026\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/agentforce-bar-with-welcome-message\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg\" data-orig-size=\"1440,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Agentforce bar with welcome message\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;A new, full-screen user interface is more conducive to conversations. &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=800\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=1440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=1440\" alt=\"\" class=\"wp-image-67026\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg 1440w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=800&amp;h=500 800w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=768&amp;h=480 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2025\/01\/Agentforce-bar-with-welcome-message.jpg?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A new full-screen user interface is more conducive to online conversations.<\/figcaption><\/figure>\n\n\n\n<p>\u201cAgentforce will fundamentally change navigation and search,\u201d said Sharat Radhakrishnan, principal architect at Salesforce. \u201cUsers shouldn\u2019t have to figure out your website structure.&nbsp; Our idea is that you come to the agent, ask it a question, and the answer comes to you right in the agent. There is no browsing or searching.\u201d<\/p>\n\n\n\n<p>Eventually, Agentforce will answer many product questions, leaving SDRs with more time to focus on qualified leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-we-did-it-and-what-we-learned\">How we did it, and what we learned <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/data\/\">Data Cloud<\/a>, a platform for unifying and harmonising data from across the enterprise, is the foundation of Agentforce. Three data streams \u2014 product catalog, website content, and customer stories \u2014\u00a0were identified as the best initial knowledge sources for Agentforce. New content from these streams is continually and automatically added to Data Cloud, which then feeds Agentforce.<\/p>\n\n\n\n<p>Agentforce uses the <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/what-is-a-reasoning-engine\/atlas\/\">Atlas Reasoning Engine<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/what-is-rag\/\">retrieval augmented generation<\/a> (RAG) to execute combined semantic search on structured data, like product catalogs, and unstructured data, like website content. If a user asks Agentforce about Sales Cloud, it pulls from the unstructured website content to respond. If they ask, \u201cHow much does it cost?\u201d Agentforce understands the context, selects the right product details from the structured product catalog, and delivers an accurate answer. It seamlessly links unstructured and structured data using existing text, identifiers, and tags.<\/p>\n\n\n\n<p>In the future, additional knowledge sources from around the site, including different content types like video, will be added to Agentforce, enhancing the richness of the experience.&nbsp;<\/p>\n\n\n\n<p>Radhakrishnan said certain responses must be 100% deterministic 100% of the time. This means they can never vary from one query to another, and must be completely accurate. Examples would be pricing, and terms and conditions. Responses for other queries, such as \u201cHow can I improve the efficiency of my service team?\u201d, can be more probabilistic, meaning some variances in responses are acceptable.&nbsp;<\/p>\n\n\n\n<p>As Agentforce is being refined, three key learnings have emerged. It\u2019s important to figure out:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how to contextualise responses based on who the user is, and where the agent is being used,<\/li>\n\n\n\n<li>how teams of different agents across business units will work together, and<\/li>\n\n\n\n<li>how to add more knowledge sources to the agent.<\/li>\n<\/ul>\n\n\n\n<p>The heavy lifting is in determining which authoritative content sources are best to feed your agent. This requires a sitewide audit (keep in mind that some content may be outdated). Radhakrishnan recommends expanding your view beyond standard website fare. Consider, for example, product messaging slides, documents used by the sales team, and even Slack workstreams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-customers-the-information-they-need-faster\">Give customers the information they need, faster <\/h2>\n\n\n\n<p>Both Greenberg and Radhakrishnan said overhauling the web experience this way makes great business sense, since Agentforce can easily connect salespeople with qualified buyers. Plus, easing the discovery process for users could result in longer time spent on the site, and deeper engagement.&nbsp;<\/p>\n\n\n\n<p>\u201cThis is an entirely new experience,\u201d said Greenberg. \u201cWe\u2019re flipping the script to bring users the content they want, based on what they\u2019re <em>telling<\/em> us they want.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Discover the power of AI agents<\/h2>\n\t\t\t<p>Learn how AI and agents can transform your jobs, and how an Agentforce agent can increase productivity. Then, launch your very first agent! Discover how on Trailhead, our free online learning platform.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/get-ready-for-agentforce\" target=\"_blank\" rel=\" noopener\">Start learning<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+1,500 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/get-ready-for-agentforce\">Get Ready for Agentforce <\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Browsing and searching puts the onus on users to find what they need on your site. What if the website came to them?  <\/p>\n","protected":false},"author":145,"featured_media":67025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[3059,3285],"sf_content_type":[],"coauthors":[2771],"class_list":["post-67027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-ai","sf_topic-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Site search and navigation are staler than DVDs. Enter AI agents. - Salesforce ANZ<\/title>\n<meta name=\"description\" content=\"Browsing and searching puts the onus on your customers to find what they need on your site. What if the website came to them?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/agentforce-web-experience\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Launched an Agent Across Our Site \u2014\u00a0Here&#039;s What We Learned\" \/>\n<meta property=\"og:description\" content=\"Browsing and searching puts the onus on users to find what they need on your site. 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