{"id":67184,"date":"2025-05-15T11:36:19","date_gmt":"2025-05-15T01:36:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67184"},"modified":"2025-05-15T11:36:20","modified_gmt":"2025-05-15T01:36:20","slug":"meet-the-new-marketing-mvp-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/meet-the-new-marketing-mvp-agentic-ai\/","title":{"rendered":"Meet the new Marketing MVP: Agentic AI"},"content":{"rendered":"\n

As marketers, you are the custodians, advocates and protectors of the most important people to your organisation \u2013 your customers. Whether you\u2019re in the business of soft drinks or whiteware, the deeper the relationship, the more loyal your customers will be.<\/p>\n\n\n\n

And it\u2019s not just loyalty you\u2019re after. You want to engage and inspire them. To do that you need the time and space to conjure up the marketing magic that matters. The kind that differentiates customers\u2019 experience, so your brand stands out in a crowded market.<\/p>\n\n\n\n

What’s often been standing in your way until now is technology, as Nick Rosen, AVP, Marketing, Commerce, Data & Loyalty at Salesforce, points out at the Agentforce World Tour Sydney \u2018Future of Marketing\u2019 Keynote. Underusing technology might leave you wanting, but understanding how to most effectively use it can open up a whole world of opportunity. Our re-imagined Marketing Cloud<\/a>, which brings together every component in the Salesforce marketing tech stack and integrates it with Agentforce<\/a>, does just that.<\/p>\n\n\n\n

\u201cWhat it means is a lot less time connecting the jigsaw puzzles of a MarTech stack. It gives you back 70% of your time for your imagination so that you can re-imagine what the customer experience can be,\u201d Nick says.<\/p>\n\n\n\n

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The Future of Marketing with Agentforce<\/h2>\n\t\t\t\t\t\t\t

Hear from marketing experts on how Agentforce transforms customer relationships across the full lifecycle.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tWatch now on Salesforce+<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Re-engaging with customer relationships all the time, at every level<\/strong><\/h2>\n\n\n\n

The most successful companies are those that go into full relationship building, which means engaging with customers across the entire life cycle of their business journey. Customer success doesn\u2019t only reside at the top of the funnel, says Steve Hammond, EVP & GM, Marketing Cloud, Salesforce.<\/p>\n\n\n

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Successful companies are finding that when they continually re-engage customers, no matter where they are in the customer journey, that there is an ongoing opportunity to make sure that every moment is a marketing moment. Every touchpoint is an opportunity to re-engage that customer, to keep them loyal,\u201d<\/p>\n<\/blockquote>\nSteve Hammond, EVP & GM, Marketing Cloud, Salesforce<\/span>\n