{"id":67248,"date":"2024-08-16T11:08:42","date_gmt":"2024-08-16T18:08:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67248"},"modified":"2025-06-05T19:45:34","modified_gmt":"2025-06-05T09:45:34","slug":"what-is-data-governance","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/","title":{"rendered":"What Is Data Governance? (A Comprehensive Guide)"},"content":{"rendered":"\n<p>The sales team inputs all kinds of valuable insights about common customer feedback into your <a href=\"https:\/\/www.salesforce.com\/au\/crm\/\">CRM<\/a>. Your marketing automation system tracks engagement across a slew of digital channels. Customer service managers monitor key performance indicators, such as call resolution and handling time.<\/p>\n\n\n\n<p>Even with all this data at your company\u2019s disposal, there\u2019s still one question that should always be top of mind \u2014 is everyone using the data the right way? The only way to be sure is to have a proper data governance strategy in place.<\/p>\n\n\n\n<p>Data governance takes that concept and applies it to the information that companies of all sizes collect, manage and store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-s-what-you-ll-learn-nbsp\">Here\u2019s what you\u2019ll learn:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-data-governance-defined-nbsp\">Data governance defined<\/a><\/li>\n\n\n\n<li><a href=\"#h-data-governance-parameters\">Data governance parameters<\/a><\/li>\n\n\n\n<li><a href=\"#h-why-data-governance-is-important\">Why data governance is important<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-data-governance-works-nbsp\">How data governance works&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#h-data-governance-is-an-ongoing-conversation\">Data governance is an ongoing conversation<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-governance-defined-nbsp\">Data governance defined&nbsp;<\/h2>\n\n\n\n<p>Governance is broadly defined as the rules or policies by which companies are run and how decisions are made. Large companies in particular have had to be mindful about governance, especially if they are subject to industry regulations.<\/p>\n\n\n\n<p>Data governance involves the management and regulation of data assets to ensure they are used effectively, efficiently, and responsibly within an organisation. It encompasses the processes, policies, standards, and metrics that ensure the <a href=\"https:\/\/www.salesforce.com\/au\/data\/what-is-data-integrity\/\">integrity<\/a> and security of the data used across various business units. (<a href=\"#h-here-s-what-you-ll-learn-nbsp\">Back to top<\/a>.)<\/p>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tMore Data Resources\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/wp.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/2024\/08\/data-in-out-feature-connectors-lg.png?resize=2048,1152\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-all-your-data-securely-accessible-and-actionable-for-your-enterprise-teams\"><a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\" noopener\">Make All Your Data Securely Accessible and Actionable For Your Enterprise Teams<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/data\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/wp.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/2024\/05\/data-cloud-whitepaper-visual-asset.webp?resize=1024,763\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-discover-how-to-go-from-data-to-insights-to-impact\"><a href=\"https:\/\/www.salesforce.com\/blog\/data\/\" target=\"_blank\" rel=\" noopener\">Discover How to Go From Data to Insights to Impact<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/playbook\/data-strategy-guide\/\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2880\" height=\"1620\" data-attachment-id=\"67247\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/sales-strategy\/sales-strategy-guide\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg\" data-orig-size=\"2880,1620\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sales Strategy Guide\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Sales leaders must keep digging into customer and sales performance data to track progress, make adjustments, and stay on course. [Skyword]&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=889\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=2880\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/Sales-Strategy-Guide.jpeg?w=2880\" alt=\"Sales Strategy Guide: Sales leader peering out of a chess piece with binoculars\" class=\"wp-image-67247\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg 2880w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=889&amp;h=500 889w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Sales-Strategy-Guide.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-data-strategy-best-practices-for-ai-success\"><a href=\"https:\/\/www.salesforce.com\/blog\/playbook\/data-strategy-guide\/\" target=\"_blank\" rel=\" noopener\">Learn Data Strategy Best Practices For AI Success<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.salesforce.com\/data\/what-is-data-cloud\/\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" src=\"https:\/\/wp.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/2024\/05\/data-cloud-brings-all-data-into-crm.webp?resize=1024,576\" alt=\"\" style=\"width:168px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-data-cloud-everything-you-need-to-know\"><a href=\"https:\/\/www.salesforce.com\/data\/what-is-data-cloud\/\" target=\"_blank\" rel=\" noopener\">What is Data Cloud? Everything You Need to Know<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-governance-parameters\">Data governance parameters<\/h2>\n\n\n\n<p>Whether you operate in a <a href=\"https:\/\/www.salesforce.com\/au\/industries\/\">sector<\/a> like <a href=\"https:\/\/www.salesforce.com\/au\/retail\/\">retail<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/manufacturing\/\">manufacturing<\/a>, or some other vertical market, the general principles of data governance are largely the same. The policies or rules you establish need to cover the following five areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access<\/strong>: Who is authorised to view, edit or use the data?<\/li>\n\n\n\n<li><strong>Accuracy<\/strong>: What provisions are in place to ensure the data is free of error and up to date?<\/li>\n\n\n\n<li><strong>Privacy<\/strong>: How does the way data is handled ensure it remains private (especially in the case of customers\u2019 personally identifiable information, or <a href=\"https:\/\/studentprivacy.ed.gov\/content\/personally-identifiable-information-pii\" target=\"_blank\" rel=\" noopener\">PII<\/a>)?<\/li>\n\n\n\n<li><strong>Security<\/strong>: What safeguards are in place to <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/top-data-security-trends\/\">ensure the data will not be threatened by cybersecurity attacks<\/a> from external third parties, or even rogue actors from within the company?<\/li>\n\n\n\n<li><strong>Retention<\/strong>: How long does the company need to hold on to this data based on legal or business requirements? Once it\u2019s no longer needed, how can it be disposed of in a safe way? (<a href=\"#h-here-s-what-you-ll-learn-nbsp\">Back to top<\/a>.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-data-governance-is-important\">Why data governance is important<\/h2>\n\n\n\n<p>The governance of a company\u2019s data matters because it\u2019s core to how companies deliver winning customer and employee experiences with trust at the heart of every interaction.<\/p>\n\n\n\n<p>When the data is well-governed, for instance, employees and customers know they can entrust the company with their data, and can continue to provide additional data with confidence.<\/p>\n\n\n\n<p>For the business itself, meanwhile, good data governance helps avoid disconnects that cause inefficiencies, jeopardise customer relationships or even lead to costly compliance penalties and reputational harm. On the other hand, it can empower companies to know their customers better, and personalise every interaction.<\/p>\n\n\n\n<p>What\u2019s important is that data governance is well understood by everyone in the company, and that it is applied consistently and with attention to detail. (<a href=\"#h-here-s-what-you-ll-learn-nbsp\">Back to top<\/a>.)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-data-governance-works-nbsp\">How data governance works&nbsp;<\/h2>\n\n\n\n<p>Data governance works by establishing clear guidelines and procedures for data management. This includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>defining who can access data,&nbsp;<\/li>\n\n\n\n<li>how it can be used,&nbsp;<\/li>\n\n\n\n<li>and who is responsible for maintaining its accuracy and security.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It involves collaboration across different departments to align data management with organisational goals and compliance requirements.<\/p>\n\n\n\n<p>If you haven\u2019t tackled data governance before, here are some of key action items:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-all-data-assets-and-their-current-state\">Identify all data assets and their current state<\/h3>\n\n\n\n<p>To get a clear picture of all your data assets and their current state, spend some time conducting internal research.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need to identify all the different types of data your enterprise collects. This could include everything from customer data and sales data to customer service, maintenance asset data, and more.&nbsp;<\/p>\n\n\n\n<p>Next, assess the current state of this data. Is it scattered across different systems? Is it up-to-date and accurate? Are there any gaps or inconsistencies? By understanding what data you have and its condition, you can start to see where improvements are needed and prioritise your efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-or-adopt-the-appropriate-standards\">Define or adopt the appropriate standards<\/h3>\n\n\n\n<p>What does quality data mean to your company? This could vary depending on your use of it, but there are five major things you should prioritise.\u00a0<\/p>\n\n\n\n<p>First, accuracy.\u00a0In the age of <a href=\"https:\/\/www.salesforce.com\/au\/artificial-intelligence\/what-is-generative-ai\/\">generative artificial intelligence (AI)<\/a>, data quality and accuracy can make or break an AI app. Your data should be correct and free from errors. This means regular checks and updates to ensure everything is up-to-date.\u00a0<\/p>\n\n\n\n<p>Next, consider completeness. Make sure all necessary data is collected and nothing important is missing. Consistency is also key. Your data should be uniform across all systems and platforms, avoiding any discrepancies. Timeliness is another important factor. Data should be available when needed, without delays.&nbsp;<\/p>\n\n\n\n<p>And, most importantly, <a href=\"https:\/\/security.salesforce.com\/\" target=\"_blank\" rel=\" noopener\">security<\/a>. Protect your data from unauthorised access and breaches. Focusing on these standards ensures the reliability of your data. And the more your teams trust your data, the more they\u2019ll use it and get value from it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-train-and-empower-employees-nbsp\">Train and empower employees&nbsp;<\/h3>\n\n\n\n<p>The success of your data governance strategy depends on how well your employees understand and take action on it. They should know how your strategy is realised through their daily data handling and the importance of compliance. Ensure that all your teams are well-equipped with resources such as articles, <a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\" noopener\">training materials, and certifications<\/a>.<\/p>\n\n\n\n<p>Encourage active engagement within <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94S000000kQixSAE?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC\" target=\"_blank\" rel=\" noopener\">communities<\/a> for ongoing support and insights on data governance, security, and integration. This approach will not only inform but also involve them in maintaining high standards of data governance and security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-establish-a-cadence-for-data-governance-reviews-and-updates\">Establish a cadence for data governance reviews and updates<\/h3>\n\n\n\n<p>As your business grows and technology evolves \u2014 take generative AI as a prime example \u2014 your approach to data governance needs to adapt.&nbsp;<\/p>\n\n\n\n<p>Set a regular schedule for reviewing and updating your data governance strategies. This could be quarterly, bi-annually, or annually, depending on your business needs. Use these meetings to assess the effectiveness of current policies and to ensure that your policies reflect new technological advancements or regulatory requirements.&nbsp;<\/p>\n\n\n\n<p>Keeping your data governance proactive rather than reactive not only ensures compliance but also enhances operational efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-commit-to-a-set-of-data-governance-metrics\">Commit to a set of data governance metrics<\/h3>\n\n\n\n<p>What does governance success look like in your organisation? Consider metrics such as the reduction in data errors, improvements in data quality scores, or even cost savings related to more efficient data management.\u00a0<\/p>\n\n\n\n<p>By setting these benchmarks, you can monitor progress and make informed decisions to continually refine your data governance practices. This commitment to measurable outcomes will help ensure that everyone in the organisation understands their role in data stewardship and is aligned towards common goals. (<a href=\"#h-here-s-what-you-ll-learn-nbsp\">Back to top<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-governance-is-an-ongoing-conversation\">Data governance is an ongoing conversation<\/h2>\n\n\n\n<p>A great employee experience means there should be no question marks around data governance. <\/p>\n\n\n\n<p>Think of data governance not just as a set of rules but as a vibrant, ongoing conversation across your organisation. To ensure everyone is clear and confident about how to handle data, it&#8217;s crucial to keep the lines of communication open. Develop a communications plan that reaches everyone, from your C-suite to your newest hires.\u00a0<\/p>\n\n\n\n<p>Regular updates through an employee newsletter, intranet posts, or discussions on a dedicated <a href=\"https:\/\/www.salesforce.com\/au\/slack\/\">Slack<\/a> channel can help maintain clarity and cohesion. By making data governance a part of the daily conversation, you foster a culture that values and understands the importance of good data practices.<\/p>\n\n\n\n<p>A strong data governance strategy will make your business more transparent, more collaborative, and more intentional in how it makes use of its most strategic asset. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong data governance strategy will make your organisation more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.<\/p>\n","protected":false},"author":73,"featured_media":67246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"0b809604683a454386f7fb2dAU","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2485,2495,3059,3275],"sf_content_type":[],"coauthors":[2454],"class_list":["post-67248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-retail","sf_topic-ai","sf_topic-data-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Data Governance? (A Comprehensive Guide) | Salesforce<\/title>\n<meta name=\"description\" content=\"Explore the basics of data governance, best practices, and why it is important to companies of all sizes in this comprehensive guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Data Governance? (A Comprehensive Guide)\" \/>\n<meta property=\"og:description\" content=\"A strong data governance strategy will make your organisation more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-16T18:08:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T09:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\"}],\"headline\":\"What Is Data Governance? (A Comprehensive Guide)\",\"datePublished\":\"2024-08-16T18:08:42+00:00\",\"dateModified\":\"2025-06-05T09:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\"},\"wordCount\":1336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\",\"name\":\"What Is Data Governance? (A Comprehensive Guide) | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg\",\"datePublished\":\"2024-08-16T18:08:42+00:00\",\"dateModified\":\"2025-06-05T09:45:34+00:00\",\"description\":\"Explore the basics of data governance, best practices, and why it is important to companies of all sizes in this comprehensive guide.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Learn how data governance regulates data assets to ensure they are used effectively, efficiently, and responsibly within your organization. [Getty | Namthip Muanthongthae]\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Learn how to get ahead of trends and supercharge professional relationships\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\",\"https:\/\/x.com\/salesforce\",\"https:\/\/instagram.com\/salesforce\",\"http:\/\/www.linkedin.com\/company\/salesforce\",\"http:\/\/www.youtube.com\/Salesforce\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1\",\"width\":128,\"height\":96,\"caption\":\"Salesforce\"},\"description\":\"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.\",\"url\":\"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Data Governance? (A Comprehensive Guide) | Salesforce","description":"Explore the basics of data governance, best practices, and why it is important to companies of all sizes in this comprehensive guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/","og_type":"article","og_title":"What Is Data Governance? (A Comprehensive Guide)","og_description":"A strong data governance strategy will make your organisation more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.","og_url":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce","article_published_time":"2024-08-16T18:08:42+00:00","article_modified_time":"2025-06-05T09:45:34+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_creator":"@salesforce","twitter_site":"@salesforce","twitter_misc":{"Written by":"Salesforce","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8"}],"headline":"What Is Data Governance? (A Comprehensive Guide)","datePublished":"2024-08-16T18:08:42+00:00","dateModified":"2025-06-05T09:45:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/"},"wordCount":1336,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/","url":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/","name":"What Is Data Governance? (A Comprehensive Guide) | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","datePublished":"2024-08-16T18:08:42+00:00","dateModified":"2025-06-05T09:45:34+00:00","description":"Explore the basics of data governance, best practices, and why it is important to companies of all sizes in this comprehensive guide.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/what-is-data-governance\/#primaryimage","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","width":1500,"height":1000,"caption":"Learn how data governance regulates data assets to ensure they are used effectively, efficiently, and responsibly within your organization. [Getty | Namthip Muanthongthae]"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/au\/blog\/#website","url":"https:\/\/www.salesforce.com\/au\/blog\/","name":"Salesforce","description":"Learn how to get ahead of trends and supercharge professional relationships","publisher":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/au\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/au\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce","https:\/\/x.com\/salesforce","https:\/\/instagram.com\/salesforce","http:\/\/www.linkedin.com\/company\/salesforce","http:\/\/www.youtube.com\/Salesforce"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/3116597fb93569a20b61fd4fe1a932b8","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.salesforce.com\/au\/blog\/#\/schema\/person\/image\/5c0ee1996ec3a82ffd225f681265d95d","url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","contentUrl":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2022\/10\/salesforce-avatar-e1666571807979.png?w=128&h=96&crop=1","width":128,"height":96,"caption":"Salesforce"},"description":"The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.","url":"https:\/\/www.salesforce.com\/au\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/au\/blog","push-errors":false,"primary_topic":{"term_id":2485,"name":"Data","slug":"data-culture","term_group":0,"term_taxonomy_id":2485,"taxonomy":"sf_topic","description":"Global data will double every 12 hours by 2025. You need the right tech and training for data-driven decisions at every level.","parent":0,"count":59,"filter":"raw"},"featured_image_url":"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2024\/08\/GettyImages-2161350989-1.jpg?w=1500","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/67248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=67248"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/67248\/revisions"}],"predecessor-version":[{"id":67333,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/posts\/67248\/revisions\/67333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media\/67246"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=67248"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_topic?post=67248"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/sf_content_type?post=67248"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/au\/blog\/wp-json\/wp\/v2\/coauthors?post=67248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}