{"id":67261,"date":"2023-11-30T14:21:35","date_gmt":"2023-11-30T22:21:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67261"},"modified":"2026-01-14T19:57:47","modified_gmt":"2026-01-14T08:57:47","slug":"mobile-commerce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/","title":{"rendered":"Mobile Commerce: Benefits, Trends and Strategies For 2026"},"content":{"rendered":"\n<p>Shoppers turn to their phones to discover products, compare options and decide where to buy, whether they\u2019re in-store or at home browsing from their couches.<\/p>\n\n\n\n<p>In our latest <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">Connected Shoppers Report<\/a>, we found that consumers expect physical stores to account for only 41% of their purchases in 2026, down from 45% in 2024. On top of this, Australia\u2019s smartphone adoption is forecast to reach <a href=\"https:\/\/www.statista.com\/topics\/4605\/smartphone-market-in-australia\/#topicOverview\" target=\"_blank\" rel=\" noopener\">87% by the same year<\/a>. Together, these trends show how central mobile has become to the customer journey, putting the spotlight on opportunities for retailers.<\/p>\n\n\n\n<p>Mobile puts your brand in your customers&#8217; pockets, but it also puts your competitors there, too. That\u2019s why having a clear mobile commerce strategy matters.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll cover the benefits of mobile commerce, the trends defining 2026, and the strategies retailers can use to create an industry-leading mobile experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What you\u2019ll learn:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is mobile commerce?<\/a><\/li>\n\n\n\n<li><a href=\"#types\">Types of mobile commerce<\/a><\/li>\n\n\n\n<li><a href=\"#benefits\">What are the benefits of mobile commerce for the customer?<\/a><\/li>\n\n\n\n<li><a href=\"#offering\">What are the benefits for your business of offering mobile commerce?<\/a><\/li>\n\n\n\n<li><a href=\"#trends\">The top trends shaping mobile commerce in 2026<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How to build a winning mobile commerce strategy<\/a><\/li>\n\n\n\n<li><a href=\"#challenges\">The challenges of mobile commerce (and how to solve them)<\/a><\/li>\n\n\n\n<li><a href=\"#future\">The future of mobile commerce<\/a><\/li>\n\n\n\n<li><a href=\"#faqs\">FAQs<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Discover global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\">Get the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-attachment-id=\"68682\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/connected-shopper-og-768-1\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg\" data-orig-size=\"768,432\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"connected-shopper-og-768 (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg?w=768\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/connected-shopper-og-768-1.jpg?w=768\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is mobile commerce?<\/strong><\/h2>\n\n\n\n<p>Mobile commerce is buying and selling goods or services through mobile apps and mobile-optimised websites. It sits within the broader category of ecommerce, but focuses on the device and context of the mobile experience.&nbsp;<\/p>\n\n\n\n<p>In many ways, mobile commerce is the natural evolution of ecommerce. As mobile usage has grown, retailers have moved from simply making their websites mobile-friendly to building full mobile ecosystems. This brings payments, loyalty, product discovery and customer service into one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\"><strong>Types of mobile commerce<\/strong><\/h2>\n\n\n\n<p>Mobile commerce isn\u2019t only browsing product categories from your phone; instead, it covers several different experiences. Below are the core types of mobile commerce and some examples of how shoppers use them today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile shopping apps<\/strong><\/h3>\n\n\n\n<p>Mobile shopping apps let customers browse products, read reviews and check out directly on their phones. They\u2019re popular because they offer fast load times, personalised recommendations and saved payment details that make purchasing simple.<\/p>\n\n\n\n<p>For example, someone might see an outfit they like on social media, open <a href=\"https:\/\/www.theiconic.com.au\/mobile-apps\/\" target=\"_blank\" rel=\" noopener\">The Iconic\u2019s app<\/a> on the train and add a few pieces to their wishlist before work. They can then check out later when they have more time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189c9756&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189c9756\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"1406\" data-attachment-id=\"68689\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-1\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png\" data-orig-size=\"1185,1406\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=421\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=1185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=1185\" alt=\"\" class=\"wp-image-68689\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png 1185w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=421&amp;h=500 421w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=768&amp;h=911 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-1.png?w=126&amp;h=150 126w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.theiconic.com.au\/mobile-apps\/\" target=\"_blank\" rel=\" noopener\">The Iconic<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile payment apps<\/strong><\/h3>\n\n\n\n<p>Mobile payment apps store card details and let customers pay securely with their phones, both online and in-store. People use them because they remove friction at checkout and provide extra security through biometrics (your face ID or fingerprint).<\/p>\n\n\n\n<p>For example, a shopper at Woolworths could tap their phone to connect their <a href=\"https:\/\/www.woolworths.com.au\/shop\/everyday\" target=\"_blank\" rel=\" noopener\">Everyday Rewards loyalty account<\/a> and then pay for their groceries with their Apple or Google Pay.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile banking<\/strong><\/h3>\n\n\n\n<p>Mobile banking apps let customers manage their finances on the go. Users can pay bills, review transactions, transfer funds and set spending limits from their phones.&nbsp;<\/p>\n\n\n\n<p>Banks like <a href=\"https:\/\/www.anz.com.au\/support\/online-banking\/anz-app\/\" target=\"_blank\" rel=\" noopener\">ANZ<\/a> and <a href=\"https:\/\/www.commbank.com.au\/digital-banking\/commbank-app.html\" target=\"_blank\" rel=\" noopener\">CommBank<\/a> have built full mobile experiences \u2013 a strong banking app is now considered table stakes. It\u2019s useful in everyday moments, like paying back a friend for a movie ticket purchased together.\u00a0<\/p>\n\n\n\n<p>There are also financial services apps that have become increasingly popular, including share-trading platforms. For example, New Zealand startup <a href=\"https:\/\/sharesies.com.au\/\" target=\"_blank\" rel=\" noopener\">Sharesies<\/a> lets people buy and sell shares, track their portfolio and invest small amounts directly from their phone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189ca295&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189ca295\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2461\" data-attachment-id=\"68685\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-2\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png\" data-orig-size=\"1920,2461\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=390\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=1920\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=1920\" alt=\"\" class=\"wp-image-68685\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png 1920w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=390&amp;h=500 390w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=768&amp;h=984 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=1198&amp;h=1536 1198w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=1598&amp;h=2048 1598w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-2.png?w=117&amp;h=150 117w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/sharesies.com.au\/\" target=\"_blank\" rel=\" noopener\">Sharesies<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-app purchases<\/strong><\/h3>\n\n\n\n<p>In-app purchases happen inside non-retail apps like games, wellness platforms or streaming services. They\u2019re popular because they feel easy to engage with and are integrated into the experience.<\/p>\n\n\n\n<p>For example, someone using the meditation app <a href=\"https:\/\/www.headspace.com\/\" target=\"_blank\" rel=\" noopener\">Headspace<\/a> could unlock a specialised meditation pack or upgrade to a full subscription directly from the session screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social commerce<\/strong><\/h3>\n\n\n\n<p>Social commerce lets customers discover and buy products directly through <a href=\"\/au\/commerce\/social-media-platforms\/\">social platforms<\/a>. Instagram Shops, Facebook Marketplace and TikTok Shop all make it easy to purchase from brands without leaving the app.\u00a0<\/p>\n\n\n\n<p>While TikTok Shop is not fully rolled out in Australia yet, the platform has been increasing its local presence through initiatives like the <a href=\"https:\/\/www.smh.com.au\/culture\/celebrity\/meet-the-creators-who-took-out-the-top-gongs-in-this-year-s-tiktok-awards-20251118-p5ngcp.html\" target=\"_blank\" rel=\" noopener\">Australian TikTok Awards<\/a>. Many see this as a sign that TikTok is likely to bring even more investment, including its shopping features, to Australia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189cad20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189cad20\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"624\" data-attachment-id=\"68686\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-3\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg\" data-orig-size=\"1110,624\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=889\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=1110\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=1110\" alt=\"\" class=\"wp-image-68686\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg 1110w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=889&amp;h=500 889w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/edition.cnn.com\/2023\/09\/12\/tech\/tiktok-shop-us\" target=\"_blank\" rel=\" noopener\">CNN<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>What are the benefits of mobile commerce for the customer?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Mobile commerce helps businesses sell more because it feeds on how people make purchasing decisions. On their phone, shoppers can move from discovering something new to ordering it for a quick delivery, with the least amount of friction.&nbsp;<\/p>\n\n\n\n<p>Here are some of the key benefits customers get from the mobile commerce experience, and the psychological reasons mobile works so well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Convenience and speed<\/strong><\/h3>\n\n\n\n<p>People naturally prefer the path of least resistance. When a shopping task takes fewer steps and can be done in under a minute, it feels easier to act now rather than \u201cdo it later.\u201d&nbsp;<\/p>\n\n\n\n<p>Mobile removes this friction, which increases orders and also makes it easier for people to put extra things in their cart, increasing your order value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalised experiences<\/strong><\/h3>\n\n\n\n<p>Too many choices can make it harder for people to decide. Tailored recommendations narrow down what they are served and reduce the mental effort required to choose.&nbsp;<\/p>\n\n\n\n<p>This works best when an app is able to surface products that match someone\u2019s taste. It also creates a feeling of being understood and a connection with the brand (\u201cthey sell things I like\u201d), which builds trust and comfort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Certainty and reassurance<\/strong><\/h3>\n\n\n\n<p>When people spend their money on an order, they like to see that it&#8217;s gone through and has begun to be processed. Real-time updates from an app like order tracking, delivery windows, and back-in-stock alerts reduce the worry that comes from not knowing what\u2019s happening.&nbsp;<\/p>\n\n\n\n<p>People feel more in control when they can check progress instantly, which makes the entire purchase feel safer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A more user-friendly experience<\/strong><\/h3>\n\n\n\n<p>Fast load times and simple navigation matter because humans tend to judge \u2018easy to use\u2019 as \u2018better quality\u2019. (They also apply this judgment to whatever you\u2019re selling.)&nbsp;<\/p>\n\n\n\n<p>When an app feels effortless, shoppers interpret that ease as a sign the brand is reliable, modern and safe to order from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Motivation through rewards<\/strong><\/h3>\n\n\n\n<p><a href=\"\/au\/marketing\/loyalty-management\/loyalty-programs\/\">Loyalty programs<\/a> work especially well on apps because small wins feel good. Seeing points accumulate or unlocking exclusive discounts creates a sense of progress, which encourages repeat behaviour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Support when it\u2019s needed<\/strong><\/h3>\n\n\n\n<p>In-app chat and instant help make people feel supported and more confident in having you as their shop of choice. When shoppers know they can get an answer in seconds, they feel more relaxed about the shopping experience and more likely to come back to your shop in the future.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Mobile commerce is just one part of an omnichannel experience<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover how to create seamless shopping \u2014 wherever you sell.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"\/au\/retail\/omnichannel-retail-guide\/\">Start here<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp 1536w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp?w=750&amp;h=500 750w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"68690\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/retail-subcategory-fashion-marquee-marquee-image-version-2\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp?w=750\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/Retail-SubCategory-Fashion-Marquee-Marquee-Image-Version-2.webp?w=1536\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering\"><strong>What are the benefits for your business of offering mobile commerce?<\/strong><\/h2>\n\n\n\n<p>Mobile commerce helps businesses grow because it removes friction from the buying journey and puts brands in front of customers at the exact moments they\u2019re ready to act.<\/p>\n\n\n\n<p>Here are the core benefits for businesses, and why mobile is such an effective driver of revenue and retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wider reach and global accessibility<\/strong><\/h3>\n\n\n\n<p>Phones give brands access to customers in more moments throughout the day, on the bus, in bed, waiting for coffee or in their downtime. The more touchpoints your business has, the more opportunities you have to influence the buying decision.<\/p>\n\n\n\n<p>Often in a customer&#8217;s mind, presence equals preference. This means that when your brand appears consistently in their daily routine, it becomes the default choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Higher engagement and conversion rates<\/strong><\/h3>\n\n\n\n<p>Saved cards, one-tap checkout and fast load times reduce people changing their minds or getting distracted. When there are fewer steps between \u201cI want this\u201d and \u201cI bought it\u201d, people are far less likely to abandon their cart. Psychologically, reducing the effort required increases follow-through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalised marketing and targeting<\/strong><\/h3>\n\n\n\n<p>Mobile apps collect powerful intent signals. This includes what someone viewed, the times they browse, items they saved, location patterns and previous orders.<\/p>\n\n\n\n<p>You can then use this information to personalise their experience. <a href=\"\/au\/marketing\/personalization\/guide\/\">Personalisation<\/a> works because it cuts through noise. When customers feel like the app understands them, they\u2019re more willing to buy, return to your site and spend more over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A strong direct connection with customers<\/strong><\/h3>\n\n\n\n<p>Push notifications give businesses a direct line to customers, without relying on social algorithms or hoping an email lands at the right time. Using these notifications, your brand can reach your customers instantly with relevant updates like restocks, delivery reminders or new arrivals.<\/p>\n\n\n\n<p>Over time, that repetition creates a sense of closeness and trust. The stronger the emotional connection, the more likely someone is to return to your app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exclusive offers and loyalty opportunities<\/strong><\/h3>\n\n\n\n<p>Special offers work well on mobile because customers can see the benefits in real time. Things like loyalty points, vouchers, and reward tiers feel more tangible when they\u2019re right there on their personalised app.<\/p>\n\n\n\n<p>Generally, people are motivated by the feeling of achieving something. When rewards and milestones are easy to track, customers keep coming back to maintain that momentum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Valuable analytics and customer insights<\/strong><\/h3>\n\n\n\n<p>Mobile gives businesses real-time data on their customers that they couldn\u2019t get through other channels.<\/p>\n\n\n\n<p>This will help you make smarter decisions about how to market to them, what stock to order, and how to price your products. Simply put, the better a business understands its customers&#8217; behavioural patterns, the easier it is to forecast demand and sell more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scalability and cost efficiency<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve built a strong mobile experience, it becomes much easier to grow without taking on new costs. You can add products, launch in new regions or test campaigns quickly, without the expense of physical stores, extra staff or long setup times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends\"><strong>The top trends shaping mobile commerce in 2026<\/strong><\/h2>\n\n\n\n<p>Mobile commerce is always evolving quickly to match shopper behaviour and keep up with big players (Amazon, AliExpress, eBay). Here are the trends shaping 2026 and what they mean for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unified commerce becomes a growth engine<\/strong><\/h3>\n\n\n\n<p>Modern unified commerce is powerful because it removes the gaps that cause you to lose sales. We even found that <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">88% of retailers<\/a> say unified commerce will be very important or critical to their business objectives over the next two years.\u00a0<\/p>\n\n\n\n<p>One of the biggest shifts we\u2019ve seen recently is the use of <a href=\"\/au\/retail\/endless-aisle\/\">endless aisle tools<\/a>. These tools let customers buy products even if their specific store or location is out of stock.<\/p>\n\n\n\n<p>The item is then shipped from another store, a warehouse, or a distribution partner. So, instead of your customer walking away because their size or colour wasn\u2019t available, you can still complete the sale through your mobile app or an in-store device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social discovery and social shopping go mainstream<\/strong><\/h3>\n\n\n\n<p>Social discovery is becoming a major driver of mobile commerce because platforms like Instagram and TikTok now blend entertainment and shopping in the same feed. Currently, <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\">53% of shoppers<\/a> use social media for product discovery (up from 46% in 2023).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189cdf38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189cdf38\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"1538\" data-attachment-id=\"68687\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-4\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png\" data-orig-size=\"1516,1538\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=493\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=1516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=1516\" alt=\"\" class=\"wp-image-68687\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png 1516w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=493&amp;h=500 493w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=768&amp;h=779 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=1514&amp;h=1536 1514w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-4.png?w=148&amp;h=150 148w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">Salesforce\u2019s Connected Shoppers Report<\/a><\/figcaption><\/figure>\n\n\n\n<p>One of the biggest shifts is that these platforms personalise product recommendations the same way they personalise videos. Their algorithms are now highly advanced, using AI to analyse what people watch, like and pause on. They can then use that information to serve product recommendations that match those exact interests in real time.<\/p>\n\n\n\n<p>From this new targeted exposure, a customer can see an item in a Reels, tap the product tag and move straight into your mobile site or app without ever leaving the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile is changing the in-store experience<\/strong><\/h3>\n\n\n\n<p>One major shift we\u2019ve noticed is how often people use their phones to validate decisions in real time. In fact, Gen Z shoppers are <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\">eight times more likely<\/a> than Baby Boomers to order from competing retailers while walking the aisles.<\/p>\n\n\n\n<p>This works in your favour if your mobile experience supports it. If your app shows local availability, alternative sizes or click and collect options, you keep the customer with you instead of losing them to a competitor. This can turn the phone from a distraction into a tool that helps your brand complete the sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI-powered personalisation is commonplace<\/strong><\/h3>\n\n\n\n<p><a href=\"\/au\/retail\/ai\/\">AI<\/a> is now shaping the mobile shopping journey because it helps people reach confident decisions faster. In fact, <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">84% of all retailers<\/a> say they already use some form of AI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189ce82d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189ce82d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1616\" height=\"900\" data-attachment-id=\"68688\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-5\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png\" data-orig-size=\"1616,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=898\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=1616\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=1616\" alt=\"\" class=\"wp-image-68688\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png 1616w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=898&amp;h=500 898w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=768&amp;h=428 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=1536&amp;h=855 1536w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-5.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1616px) 100vw, 1616px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">Salesforce\u2019s Connected Shoppers Report, 6th Edition<\/a><\/figcaption><\/figure>\n\n\n\n<p>Modern apps now use AI to understand what customers are looking for in the moment. They can suggest better-suited products, sort search results based on what someone is most likely to want and help shoppers find similar items by scanning a photo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Loyalty expectations rise (and mobile is where it works best)<\/strong><\/h3>\n\n\n\n<p>Loyalty programs are becoming more mobile-first because customers want to see their progress updates instantly. <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">77% of shoppers<\/a> belong to at least one loyalty program, and 42% of those people access their rewards on mobile while in-store.\u00a0<\/p>\n\n\n\n<p>Younger generations value experiential rewards <a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">three times more than baby boomers<\/a>, which is driving a shift toward perks like early access, events and app-only drops.\u00a0<\/p>\n\n\n\n<p>When your loyalty dashboard updates in real time, customers stay motivated and keep coming back because they can see the progress they are making with every purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to build a winning mobile commerce strategy<\/strong><\/h2>\n\n\n\n<p>As we\u2019ve covered, a strong mobile commerce presence helps you reach more customers and guide them through a smoother buying journey.<\/p>\n\n\n\n<p>Here is a practical roadmap to help you get started with a mobile commerce strategy at your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Choose your mobile experience architecture<\/strong><\/h3>\n\n\n\n<p>Start by deciding how customers will shop with your business on mobile. This could be a mobile-optimised site (we recommend always having this regardless), a dedicated app or a combination of both.&nbsp;<\/p>\n\n\n\n<p>Apps tend to work well for higher-frequency shoppers because they allow for personalisation, saved details and faster checkout. If you use <a href=\"\/au\/commerce\/\">Agentforce Commerce<\/a>, you can build your mobile experience from the same platform that powers your web store, which keeps your experience consistent for customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Design the buyer&#8217;s journey<\/strong><\/h3>\n\n\n\n<p>Walk through the experience from the customer\u2019s point of view. Check how quickly product pages load, how easy it is to find information and how many steps it takes to complete checkout.&nbsp;<\/p>\n\n\n\n<p>Your goal is to reduce friction so customers feel like each step naturally leads to the next. Make sure your product descriptions, search results and navigation are just as strong on mobile as they are on desktop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Integrate modern mobile payments<\/strong><\/h3>\n\n\n\n<p>Customers expect fast, secure payment options on their phones. This means you\u2019ll want to integrate mobile wallets like Apple and Google Pay, plus one-tap payment methods that remove the need to enter details manually.&nbsp;<\/p>\n\n\n\n<p>If you use Salesforce\u2019s <a href=\"\/au\/commerce\/order-management\/\">order management software<\/a>, you can connect payments, fulfilment and returns into a single system so customers always see accurate delivery options and get real-time order updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Personalise with first-party data<\/strong><\/h3>\n\n\n\n<p>Use behaviour data, purchase history and real-time browsing signals to surface relevant products at the right moment.&nbsp;<\/p>\n\n\n\n<p><a href=\"\/au\/data\/\">Data 360<\/a> can help you bring all your customer data together so your recommendations feel connected, not random. This helps you show shoppers things that suit their tastes without making them search endlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Connect the mobile experience with your in-store one<\/strong><\/h3>\n\n\n\n<p>You can do this by letting customers check stock in nearby locations, scan barcodes for more details or use your app to get personalised help from staff.&nbsp;<\/p>\n\n\n\n<p>Store associates can then also use the same data to offer faster support. When your mobile app and in-store POS pull from a single system, customers feel like they\u2019re dealing with one connected brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Measure and optimise<\/strong><\/h3>\n\n\n\n<p>Once your mobile commerce experience is live, track how customers move through it. Look for friction points, like where people linger at the checkout, confusing layouts or high drop-off pages.&nbsp;<\/p>\n\n\n\n<p>Salesforce <a href=\"\/au\/analytics\/crm\/\">CRM Analytics<\/a> can help you monitor these patterns so you can make ongoing improvements based on real behaviour. Small changes like adjusting page layouts or reducing steps in checkout can lead to meaningful revenue from an increase in conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges\"><strong>The challenges of mobile commerce (and how to solve them)<\/strong><\/h2>\n\n\n\n<p>Mobile commerce creates huge opportunities, but it also comes with new challenges. Getting your mobile launch wrong can impact your conversion rates, customer trust and long-term loyalty.&nbsp;<\/p>\n\n\n\n<p>Here are the most common issues retailers face and practical ways to solve them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge #1: The need for constant optimisation<\/strong><\/h3>\n\n\n\n<p>Mobile behaviour can change quickly compared to other channels. New device types, expectations and patterns of browsing mean your site or app can become outdated faster than you expect. If you ignore this, you risk higher bounce rates and lower conversions because customers feel like your site is out of date and not as trustworthy.<\/p>\n\n\n\n<p><strong>How to solve this challenge<\/strong>: Run regular UX reviews with your developers and designers, test your checkout flow and use tools like <a href=\"\/au\/analytics\/crm\/\">CRM Analytics<\/a> to see where customers are dropping off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge #2: Privacy and data security<\/strong><\/h3>\n\n\n\n<p>Customers are increasingly protective of their personal information. With more shoppers using mobile wallets, storing payment details and logging into your app, your security standards will be under more scrutiny. If you fail to protect customer data or explain how it\u2019s used, trust can erode quickly. In Australia, if you fail to protect customer data or explain how it\u2019s used, the <a href=\"https:\/\/www.corrs.com.au\/insights\/changes-to-australias-privacy-act-bolster-enforcement-and-investigative-powers\" target=\"_blank\" rel=\" noopener\">OAIC can issue large fines<\/a> for serious or repeated breaches.<\/p>\n\n\n\n<p><strong>How to solve this challenge<\/strong>: Be transparent about your data usage with customers and keep your security measures up to date. Use secure authentication, encrypted payment systems and permission-based personalisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge #3: High competition and comparison-shopping pressure<\/strong><\/h3>\n\n\n\n<p>Mobile makes it easy for customers to compare products instantly. In fact, we found that 74% percent of shoppers switched brands in the past year, often because another retailer offered a smoother experience or clearer information.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189cf9b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189cf9b7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1286\" height=\"644\" data-attachment-id=\"68683\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-6\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png\" data-orig-size=\"1286,644\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=998\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=1286\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=1286\" alt=\"\" class=\"wp-image-68683\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png 1286w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=998&amp;h=500 998w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=768&amp;h=385 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-6.png?w=150&amp;h=75 150w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">Salesforce\u2019s Connected Shoppers Report<\/a><\/figcaption><\/figure>\n\n\n\n<p>Ignoring this pressure will mean losing customers at the exact moment they\u2019re ready to buy.<\/p>\n\n\n\n<p><strong>How to solve this challenge<\/strong>: Differentiate your brand with speed, clarity and convenience. Ensure your product pages load quickly, highlight key information upfront and use AI-driven recommendations to keep customers exploring your range.&nbsp;<\/p>\n\n\n\n<p><a href=\"\/au\/commerce\/\">Agentforce Commerce<\/a> can help you create a fast, unified mobile experience that reduces the chances of a customer jumping to a competitor\u2019s app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge #4: Disconnected in-store versus mobile experiences<\/strong><\/h3>\n\n\n\n<p>Many shoppers use their phones while browsing in-store. They access loyalty (<a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">42%<\/a>), research products (<a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">35%<\/a>), scan QR codes (<a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">32%<\/a>), check out through the app (<a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">20%<\/a>), or even order from another retailer (<a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">17%<\/a>).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d65189d000f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d65189d000f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1396\" data-attachment-id=\"68684\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/mobile-commerce-7\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png\" data-orig-size=\"1300,1396\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mobile-commerce-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=466\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=1300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=1300\" alt=\"\" class=\"wp-image-68684\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png 1300w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=466&amp;h=500 466w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=768&amp;h=825 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/mobile-commerce-7.png?w=140&amp;h=150 140w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"\/au\/resources\/research-reports\/connected-shoppers-report\/?d=pb\" target=\"_blank\" rel=\" noopener\">Salesforce\u2019s Connected Shoppers Report<\/a><\/figcaption><\/figure>\n\n\n\n<p>If your in-store experience doesn\u2019t connect with the one you offer on mobile, you risk losing sales from customers who are actively trying to engage with you.<\/p>\n\n\n\n<p><strong>How to solve this challenge<\/strong>: Connect all your channels so customers feel supported no matter where they are. Let them check stock locally, redeem loyalty rewards instantly and scan products for more details.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Stay up to date on all things commerce.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Sign up for our monthly commerce newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"\/au\/form\/other\/blog-newsletter\/?d=pb\">Sign up now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp 1024w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp?w=887&amp;h=500 887w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"68695\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/mobile-commerce\/category-commerce-role-based-newsletter\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp\" data-orig-size=\"1024,577\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"category-commerce-role-based-newsletter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp?w=887\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2023\/11\/category-commerce-role-based-newsletter.webp?w=1024\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future\"><strong>The future of mobile commerce<\/strong><\/h2>\n\n\n\n<p>Mobile commerce is shifting toward experiences that feel increasingly predictive and interactive. AI is already able to help shoppers find products through voice, images and real-time suggestions. For your business, this means getting your data in order and including AI support to keep up.<\/p>\n\n\n\n<p>Salesforce tools like <a href=\"\/au\/data\/\">Data 360<\/a> and <a href=\"\/au\/commerce\/\">Agentforce Commerce<\/a> can help you connect your customer data, personalise every touchpoint and deliver the kind of mobile journey customers will expect as standard in the next few years. You can see how to use our <a href=\"\/au\/commerce\/\">AI-powered commerce platform<\/a> by <a href=\"\/au\/form\/commerce\/commerce-cloud-overview-demo\/?d=pb\" target=\"_blank\" rel=\" noopener\">watching the demo today<\/a>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between ecommerce and mobile commerce?<\/strong><\/h3>\n\n\n\n<p><a href=\"\/au\/commerce\/what-is-ecommerce\/\">Ecommerce<\/a> covers all online transactions, usually through desktop or laptop devices. It\u2019s the wider category that includes everything from product browsing to checkout on a traditional website. Mobile commerce is a subset of ecommerce that happens specifically on mobile devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does my business need a mobile app?<\/strong><\/h3>\n\n\n\n<p>You don\u2019t need an app if you&#8217;re just launching your business, but it helps if you have repeat customers or want to offer a more personalised experience. Apps make the checkout process faster and help your brand stay top of mind. If you\u2019re just beginning, a strong mobile-optimised website is a great first step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How much does it cost to build an app for my business?<\/strong><\/h3>\n\n\n\n<p>A custom-built app can be expensive because you\u2019re paying for full development, design and long-term maintenance. However, with tools like <a href=\"\/au\/commerce\/\">Agentforce Commerce<\/a>, you can create a <a href=\"\/au\/platform\/low-code-development-platform\/\">mobile app without coding everything from scratch<\/a>. This can save you money and make the maintenance of your app a lot easier.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore mobile commerce worldwide trends for 2026, how it\u2019s changing in Australia, and how retailers can build high-converting mobile experiences.<\/p>\n","protected":false},"author":66,"featured_media":67260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"716f29df930641db8428a4ebAU","post_meta_title":"","ai_synopsis":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2538,2881,2498,2495],"sf_content_type":[3154],"coauthors":[2454],"class_list":["post-67261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-customer-experience","sf_topic-ecommerce","sf_topic-retail","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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