{"id":67456,"date":"2025-06-16T15:21:11","date_gmt":"2025-06-16T05:21:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67456"},"modified":"2025-06-16T15:33:54","modified_gmt":"2025-06-16T05:33:54","slug":"the-future-of-financial-services-a-limitless-digital-workforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/the-future-of-financial-services-a-limitless-digital-workforce\/","title":{"rendered":"The Future of Financial Services: A Limitless Digital Workforce"},"content":{"rendered":"\n<p>Autonomous artificial intelligence agents are empowering workers and helping financial services companies deliver unmatched customer experiences. Attendees at the recent <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&amp;nc=701ed00000Sw49aAAB\" target=\"_blank\" rel=\" noopener\">Agentforce Financial Services Summit<\/a> in Sydney heard how new AI agent templates can fast-track your efforts to support workers, improve customer engagement, boost productivity and free up more time for employees to do high-value, priority work.<\/p>\n\n\n\n<p>Increasing use of AI agents to automate key business processes has seen the financial services industry reach an \u201cincredible inflection point,\u201d said Eran Agrios, Senior Vice President and General Manager, Financial Services, Salesforce, by streamlining efficiency and allowing financial services firms to personalise their engagement with clients to the point where each can be treated as an \u201caudience of one\u201d.<\/p>\n\n\n\n<p>It\u2019s a vision that Salesforce has been working towards for 18 months, Eran explained, welcoming attendees to the <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&amp;nc=701ed00000Sw49aAAB\" target=\"_blank\" rel=\" noopener\">Agentforce Financial Services Summit<\/a> with a glimpse of the limitless new possibilities that AI agents, through the new Agentforce platform, are making possible.<\/p>\n\n\n\n<p>Businesses \u201care being asked to innovate really quickly and deliver results faster than they\u2019ve ever been asked to do before,\u201d she explained, noting that many financial services organisations were finding their existing processes aren\u2019t up to the task.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Thrive in the New Era of Financial Services<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Watch the Agentforce Financial Services Summit Keynote to learn how you can navigate\u00a0the future of banking, insurance, and wealth management.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&#038;nc=701ed00000Sw49aAAB\">Watch it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Indeed, the recent Salesforce <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000Mzc3kAAB&amp;nc=701ed00000N0RmEAAV\" target=\"_blank\" rel=\" noopener\">Connected Financial Services Report<\/a> found that 56% of customers feel their institutions don\u2019t anticipate their financial needs and 55% expect financial services institutions to use AI to speed their transactions.<\/p>\n\n\n\n<p>This has made it necessary for financial services organisations to be proactive in adopting agentic AI, Eran said, flagging the efficiency benefits available to companies that introduce an industry-aware digital workforce in which AI agents proactively analyse Salesforce customer data to support the work of human employees.<\/p>\n\n\n\n<p>She urged attendees to think laterally about how automated agents could improve the way their business runs: automatically collating data to prepare for meetings, for example, or processing the outcomes of meetings to follow up with stakeholders or clients.<\/p>\n\n\n\n<p>Salesforce is speeding that process with the <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-financial-services-announcement\/\" target=\"_blank\" rel=\" noopener\">release<\/a> of Agentforce for Financial Services, a library of pre-built Agentforce templates and actions that businesses can use to kickstart the adoption of AI agents across their businesses.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can offer tremendous scale if you think about how you could bring humans and agents together on one platform. This is an opportunity to work on some of the harder things and to deliver the proactive service that we\u2019ve been talking about for years.&#8221;<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Eran Agrios, Senior Vice President and General Manager, Financial Services, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-future-of-financial-services-a-limitless-digital-workforce%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20Future%20of%20Financial%20Services%3A%20A%20Limitless%20Digital%20Workforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%20Future%20of%20Financial%20Services%3A%20A%20Limitless%20Digital%20Workforce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-future-of-financial-services-a-limitless-digital-workforce%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-future-of-financial-services-a-limitless-digital-workforce%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The Future of Financial Services: A Limitless Digital Workforce\" https:\/\/www.salesforce.com\/au\/blog\/the-future-of-financial-services-a-limitless-digital-workforce\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-agents-are-ready-to-get-to-work-in-your-business\">AI agents are ready to get to work in your business<\/h2>\n\n\n\n<p>In the agentic AI era, agents can not only better engage with your customers, but can tailor their activities to fit within your company\u2019s unique operational policies and procedures.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/\">Agentforce<\/a>, businesses can create AI agents with domain-specific user personas and workflows, industry data models, third-party connectors, industry features and process libraries, industry apps and extensions, along with a compliance engine and trust layer \u2013 all of which work together to automate low-value tasks while respecting company policies.<\/p>\n\n\n\n<p>These tools enable financial services companies to build AI agents that guide customers through initial information gathering, product education, comparison, application pre-screening and more \u2013 all without tying up human workers who <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000Mzc3kAAB&amp;nc=701ed00000N0RmEAAV\" target=\"_blank\" rel=\" noopener\">report losing 41% of their time to low-value and repetitive tasks<\/a>.<\/p>\n\n\n\n<p>\u201cIf you ask a financial advisor whether they want to spend 40% of their day looking through notes in their CRM, they don\u2019t want to do that,\u201d Eran said. \u201cThey [would prefer] to spend time with their clients.\u201d<\/p>\n\n\n\n<p>The pre-built, role-based AI agent templates within Agentforce for Financial Services include <a href=\"https:\/\/www.salesforce.com\/agentforce\/use-cases\/financial-services\/financial-advisor-assistance\/\">financial advisor<\/a> and banker agents to gather insights about clients and support financial advisors and bankers during and after meetings; <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/use-cases\/financial-services\/banking-services-assistant\/\">banking<\/a> and insurance service agents that handle routine service requests like reversing fees or cancelling credit cards; and a <a href=\"https:\/\/www.salesforce.com\/agentforce\/use-cases\/financial-services\/loan-product-assistance\/\">digital loan officer<\/a> agent that guides borrowers through product discovery around car or personal loans.<\/p>\n\n\n\n<p>Each of these templates addresses specific pain points that are common to financial services firms \u2013 and can make a massive difference if you\u2019re looking for ways to help your workforce operate more efficiently and effectively.<\/p>\n\n\n\n<p>\u201cThink about what you could do in your organisation,\u201d Eran said, \u201cif you had a limitless [AI] workforce that has industry expertise, and understands the business and regulatory landscape.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-is-already-driving-change-in-the-real-world\">AI is already driving change in the real world<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000Mzc3kAAB&amp;nc=701ed00000N0RmEAAV\">According to the Connected Financial Services Report<\/a>, financial services customers are welcoming AI into every aspect of their daily online interactions. For example, <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/financial-services-report-second-edition\/?d=701ed00000Mzc3kAAB&amp;nc=701ed00000N0RmEAAV\" target=\"_blank\" rel=\" noopener\">73% of survey respondents<\/a> say they are interested in financial services firms using AI to identify opportunities for lower prices, while 61% are interested in the use of AI to complete routine tasks.<\/p>\n\n\n\n<p>Gartner sees AI-powered interactions all but replacing traditional customer service channels: by 2028, the firm has<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-02-10-traditional-customer-service-channels-are-losing-ground-to-mobile-and-ai-innovations\" target=\"_blank\" rel=\" noopener\"><span style=\"text-decoration: underline;\"> <\/span>predicted<\/a> that 70% of customer service journeys will be initiated within conversational third-party assistants built into their mobile devices \u2013 and 30% of Fortune 500 companies<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-12-11-gartner-predicts-that-30-percent-of-fortune-500-companies-will-offer-service-through-only-a-single-ai-enabled-channel-by-2028\" target=\"_blank\" rel=\" noopener\"> will only offer<\/a> customer support through a single, AI-enabled channel.<\/p>\n\n\n\n<p>ANZ Bank has been working on ways to best incorporate AI agents into its customer experience. Gerard Florian, ANZ Group Executive, Technology and Group Services, was on hand at the <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&amp;nc=701ed00000Sw49aAAB\" target=\"_blank\" rel=\" noopener\">Agentforce Financial Services Summit<\/a> to share his experiences working to enhance bank processes using AI.<\/p>\n\n\n\n<p>\u201cWe\u2019re trying to start with the process and understand the end-to-end process, then break it down into tasks and think about the data involved in that process,\u201d he said, explaining that by using a \u2018triangle\u2019 of process, data, and tasks \u201cyou start to have a conversation around \u2018where does AI fit in?\u2019\u201d<\/p>\n\n\n\n<p>\u201cWe have a retail, commercial, and institutional bank,\u201d he said. \u201cThey have very different needs, and they need to be able to innovate at their own pace.\u201d<\/p>\n\n\n\n<p>Employee training has proven crucial, he said, noting the success of AI Immersion Centres in Melbourne, New Zealand and India, which have already seen around 2000 staff trained to integrate AI into their workflows in just one year.<\/p>\n\n\n\n<p>\u201cThere are a lot of different tasks and some particular areas to focus on,\u201d he said, \u201cand being mindful of the risks of getting a balanced conversation is helping us build momentum for what is probably the single biggest change program we will all go through over the next few years.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-foundation-of-trust\"><strong>Building a foundation of trust<\/strong><\/h2>\n\n\n\n<p>CIOs are overwhelmingly on board, with 84% of enterprise CIOs in a recent<a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/cio-ai-trends\/\" target=\"_blank\" rel=\" noopener\"> Salesforce survey<\/a> confirming they believe AI will be as significant to their business as the rise of the internet.<\/p>\n\n\n\n<p>Salesforce Principal Solution Engineer, Jason Hanna and Strategic Solution Engineer, Scott Barter, took to the stage to demonstrate how Agentforce\u2019s AI-driven process intelligence, building on the strengths of Salesforce\u2019s widely adopted <a href=\"https:\/\/www.salesforce.com\/au\/financial-services\/cloud\/\">Financial Services Cloud<\/a>, can automatically qualify new opportunities without human intervention, then support bank relationship managers as they pick up and convert new leads.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Thrive in the New Era of Financial Services<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Watch the Agentforce Financial Services Summit Keynote to learn how you can navigate\u00a0the future of banking, insurance, and wealth management.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&#038;nc=701ed00000Sw49aAAB\">Watch it now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Broadly adopting AI agents requires confidence in the technology\u2019s abilities and implementation, noted Keran Wijetunga, Salesforce Director of AI and Data Solution Engineering.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Data, apps, agents and governance are the four key ingredients for an agentic AI system to ensure that it\u2019s effective and scalable,\u201d Keran said, \u201cand this is all built on a foundation of trust.\u201d<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Keran Wijetunga, Director of AI and Data Solution Engineering, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fau%2Fblog%2Fthe-future-of-financial-services-a-limitless-digital-workforce%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20Future%20of%20Financial%20Services%3A%20A%20Limitless%20Digital%20Workforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 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\/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cIt\u2019s not enough that the agent is effective at their job,\u201d he continued. \u201cThey also need to maintain data security and privacy as well \u2013 and this just happens to be what we\u2019re delivering at Salesforce.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chalking-up-the-wins\">Chalking up the wins<\/h2>\n\n\n\n<p>Closing out the keynote, two financial services technology leaders joined a panel discussion to talk about their experiences in preparing their organisations for the era of AI agents.<\/p>\n\n\n\n<p>Bridging the gap between traditional practices and AI-enabled best practice has taken time, said Jacqui Lennon, Chief of Technology and Transformation, Zurich \u2013 who lauded the executives and business leaders whose support has \u201creally transformed the whole organisation.\u201d<\/p>\n\n\n\n<p>Risk and compliance are fundamental to financial services, Jacqui explained, but by steadily steering the conversation towards the benefits of AI agents and incorporating controls to ensure risk and compliance are managed, she said, \u201cI\u2019ve scrapped [a lot of] busy work.\u201d<\/p>\n\n\n\n<p>HSBC, for its part, is using a continuous feedback loop and net promoter score (NPS) ratings to track the effectiveness of its transformation efforts.<\/p>\n\n\n\n<p>\u201cWe have to go into this change eyes wide open,\u201d said Steve Van Wyk, Chairman of the Banking Industry Architecture Network (BIAN) and a former Group CIO with HSBC, \u201cas we think about AI really permeating through the workforce.\u201d<\/p>\n\n\n\n<p>The creation of a limitless digital workforce, in which AI agents work alongside human specialists, presents both opportunities and challenges \u2013 but as the speakers and customers at the Summit made abundantly clear, the key to success for any financial services organisation is simply getting started. The more you work with AI agents, the clearer their value will be \u2013 and the more your customers will want to join you in your AI-enabled future.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Watch the Keynote now<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Watch the Agentforce Financial Services Summit Keynote to learn how you can navigate\u00a0the future of banking, insurance, and wealth management.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4956563?d=701ed00000Sw4XmAAJ&#038;nc=701ed00000Sw49aAAB\">On-demand now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- 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