Personalisation at scale has been a challenge for marketers for many years. It can improve campaigns, yes, but the infrastructure hasn\u2019t been up to scratch. We bought the tools, we integrated the clouds, but at the end of the day, we were still broadcasting messages \u2013 not having conversations.<\/p>\n\n\n\n
Our new Tenth Edition State of Marketing report<\/a> confirms that the old playbook of \u201cbroadcast and hope\u201d marketing is broken, and yet 83% of marketers in Australia and 90% in New Zealand are still running these generic campaigns.<\/p>\n\n\n\n The gap between what marketers do (campaigns) and what customers want (conversations) has never been wider. However, for the first time, we have the technology to close it. AI agents can now interpret nuance and deliver truly personalised<\/a> content at scale. Brands no longer have to send messages into the void. They can now realistically have meaningful two-way conversations<\/a> with thousands of customers across channels, at any given time.<\/p>\n\n\n\n On that note, here are the five hard truths about this shift to agentic AI, and why 13% of your competitors are already using them to get ahead.<\/p>\n\n\n\n\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t