{"id":69534,"date":"2025-09-02T07:00:00","date_gmt":"2025-09-02T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69534"},"modified":"2026-08-03T13:50:07","modified_gmt":"2026-08-03T03:50:07","slug":"hubspot-alternatives","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/hubspot-alternatives\/","title":{"rendered":"11 HubSpot Alternatives For Small Businesses and Startups"},"content":{"rendered":"\n
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Try Salesforce Starter Suite<\/a><\/div>\n<\/div>\n\n\n\n

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As a startup, founder, entrepreneur or small and medium business (SMB)<\/a> owner, you know the value of good tools. You may know that finding the right customer relationship management (CRM)<\/a> for your small business means choosing the solution that supports your growth and<\/em> fits your budget \u2014 without any hidden costs.  <\/p>\n\n\n\n

If you\u2019ve used HubSpot or are considering alternatives, this guide is for you. We\u2019ve compiled an ultimate list of CRM tools \u2014 from Salesforce to Zoho \u2014 \u200cthat can offer similar features at more affordable prices. Whether you need a simpler tool or a more specialised one, this comprehensive list will help you to make an informed decision. Let\u2019s jump right \u200cin. <\/p>\n\n\n\n

Why do small businesses need a CRM?<\/h2>\n\n\n\n

Small and growing businesses need a CRM to get a 360-degree view of their operations. A CRM serves as the central platform that connects marketing<\/a>, sales<\/a>, commerce<\/a>, service<\/a> and productivity<\/a> efforts. The right CRM unifies customer data and automation, so that business runs smoothly. And, if you’re here, you know that there are many CRMs to choose from.<\/p>\n\n\n\n

Why consider alternatives to HubSpot?<\/h2>\n\n\n\n

HubSpot’s fluctuating pricing changes can be a significant inconvenience. SMBs could be paying up to $800 per month for basic features like reporting and automation. In fact, in a Salesforce vs HubSpot<\/a> comparison, customers who switch from HubSpot see over 31% \u200cincreased revenue and 29% \u200creturn on investment (ROI). HubSpot’s comprehensive suite requires investment across multiple hubs (marketing, sales and service) and their core features are locked in higher tiers.<\/p>\n\n\n\n

Small teams might find HubSpot too complicated and confusing<\/a>, as it requires onboarding assistance and specialised expertise to operate. And, HubSpot’s basic plans restrict key features for growing businesses like API access and automation<\/a>.<\/p>\n\n\n\n

Top 11 HubSpot alternatives for growing businesses<\/h2>\n\n\n\n

We’ve selected the top HubSpot CRM alternatives with an average star rating of 4.2 or above on the software comparison website G2<\/a>. We’ve also rated each based on scalability in a 1-10 ranking<\/a>, a key factor for your business’s future growth.<\/p>\n\n\n\n

1. Salesforce Starter Suite<\/h2>\n\n\n\n

Salesforce Starter Suite<\/a> is the ideal cloud-based CRM tool for small businesses and startups<\/a>. It offers comprehensive business management tools without the complexity or high costs of enterprise solutions. This affordable, easy to use platform helps you to manage leads, sales and build your online store<\/a>.\u00a0<\/p>\n\n\n\n

Starter Suite packs features across marketing<\/a>, sales<\/a>, service<\/a>, commerce<\/a> and productivity<\/a>, into a single, integrated platform. Its drag-and-drop and out-of-the-box features help you to grow without technical expertise. It\u2019s a great starting point for any type of SMB that wants to build a sustainable business without breaking the bank.

Who it’s for<\/strong>: Small and growing businesses, entrepreneurs<\/a>, startups and those looking to get started with CRM<\/p>\n\n\n\n

What it can do<\/strong>:<\/p>\n\n\n\n