{"id":69956,"date":"2026-08-11T06:00:00","date_gmt":"2026-08-11T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69956"},"modified":"2026-09-28T11:46:49","modified_gmt":"2026-09-28T01:46:49","slug":"dreamforce-tips-for-startups","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/dreamforce-tips-for-startups\/","title":{"rendered":"Build Your Future: Dreamforce Tips For Startups and SMBs"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=bcta\">Check out Dreamforce<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dreamforce is one of the few places where the world&#8217;s most ambitious companies \u2014 yours included \u2014 are all in the same room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge? Dreamforce is enormous. Without a strategy, it&#8217;s easy to feel overwhelmed, miss the sessions that actually matter and leave with a tote bag full of swag and not much else. These <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Dreamforce tips<\/a> are built for SMBs and startups \u2014 lean teams chasing big outcomes \u2014 so you can get the most out of it.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What if three days could transform every part of your business?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Build your future with us at Dreamforce \u2014 live in San Francisco and on Salesforce+.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=bcta\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/Dreamforce-2024-Team-Photo-2.jpg\" class=\"attachment-full size-full\" alt=\"\" data-attachment-id=\"69886\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/dreamforce-2024-team-photo-2\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/Dreamforce-2024-Team-Photo-2.jpg\" data-orig-size=\"300,225\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Dreamforce-2024-Team-Photo-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/Dreamforce-2024-Team-Photo-2.jpg?w=300\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-set-your-goals-before-you-set-foot-inside-dreamforce\" class=\"wp-block-heading\">Set your goals before you set foot inside Dreamforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you download the app or scan a single QR code, get clear on what winning looks like for you. Dreamforce is the world&#8217;s largest <a href=\"https:\/\/www.salesforce.com\/au\/artificial-intelligence\/what-is-ai\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/au\/artificial-intelligence\/what-is-ai\/\">artificial intelligence (AI)<\/a> event and the agenda reflects it \u2014 which means the risk of spending three days bouncing between keynotes without a clear outcome is real. Ask yourself: Are you looking for a new partnership? Trying to skill up your team on AI tools? Looking to see what competitors are building?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your goals will shape everything \u2014 which sessions you book, which people you seek out and what you do after the event closes. According to the <a href=\"https:\/\/www.salesforce.com\/small-business\/smb-trends\/\">Small and Medium Business Trends Report<\/a>, 83% of SMB leaders say AI will make their business operations more efficient long term. Dreamforce is where you see that future in action \u2014 and learn how to bring it back to your business.<\/p>\n\n\n\n<h3 id=\"h-build-your-agenda-around-your-business\" class=\"wp-block-heading\">Build your agenda around your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t get distracted by marquee names or packed rooms. The most valuable sessions for SMBs are the ones that address the problems keeping you up at night:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leads not getting followed up on: <\/strong>Look for sessions on AI-powered sales automation and <a href=\"https:\/\/www.salesforce.com\/au\/crm\/what-is-crm\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/au\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> strategy.<\/li>\n\n\n\n<li><strong>Customer service at risk: <\/strong>Prioritise service and <a href=\"https:\/\/www.salesforce.com\/au\/agentforce\/ai-agents\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/au\/agentforce\/ai-agents\/\">AI agents<\/a> sessions \u2014 these are built for lean teams who need to serve customers without adding headcount.<\/li>\n\n\n\n<li><strong>Data scattered across tools:<\/strong> Seek out sessions on unified data and CRM set-up \u2014 50%+ of SMB leaders say inconsistent data costs them critical decision-making moments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <a href=\"https:\/\/www.salesforce.com\/dreamforce\/faq\/\">Dreamforce Agenda Builder<\/a> to reserve seats in advance. For high-demand sessions, showing up without a booking means standing outside.<\/p>\n\n\n\n<h2 id=\"h-make-the-experience-yours\" class=\"wp-block-heading\">Make the experience yours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dreamforce isn&#8217;t just built for the enterprise crowd \u2014 there are experiences designed specifically for growing businesses and these are your best ROI. Look out for the SMB Growth Lab and the Startup Showcase, where you&#8217;ll find real-world demos, peer conversations and hands-on time with Salesforce tools built for teams like yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These spaces are where the <a href=\"https:\/\/www.salesforce.com\/blog\/small-business\/events-for-small-business-owners\/\">Dreamforce tips for SMBs<\/a> you read about online actually come to life. You can interact with tools like <a href=\"https:\/\/www.salesforce.com\/au\/small-business\/starter\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/au\/small-business\/starter\/\">Starter Suite<\/a> and see exactly how turnkey AI fits into a lean sales and service workflow \u2014 without the fluff of an enterprise pitch. If you&#8217;re exploring Agentforce for the first time, this is the place to do it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aba8ae84f477&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aba8ae84f477\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"853\" data-attachment-id=\"69866\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/dreamforce-1\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg\" data-orig-size=\"1500,853\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;14&quot;,&quot;credit&quot;:&quot;BRET HARTMAN&quot;,&quot;camera&quot;:&quot;GFX100 II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1760563776&quot;,&quot;copyright&quot;:&quot;BRET HARTMAN&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.6&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Dreamforce 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg?w=1500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/08\/Dreamforce-1.jpg?w=1500\" alt=\"Build agentic Dreamforce\" class=\"wp-image-69866\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg 1500w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg?w=879&amp;h=500 879w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg?w=768&amp;h=437 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/Dreamforce-1.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/www.salesforce.com\/dreamforce\/\"><em>Dreamforce<\/em><\/a><em>)<\/em><\/figcaption><\/figure>\n\n\n\n<h3 id=\"h-use-trailhead-to-prep-before-you-arrive\" class=\"wp-block-heading\"><br>Use Trailhead to prep before you arrive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most underused Dreamforce tips for startups is arriving with foundational knowledge already in place. Spending even a few hours on <a href=\"https:\/\/trailhead.salesforce.com\/en\/trails\/get_ready_for_dreamforce\" target=\"_blank\" rel=\" noopener\">Trailhead<\/a> before the event means you&#8217;ll get more out of every session \u2014 you&#8217;ll ask better questions, understand the demos faster and leave with action items rather than just notes.<\/p>\n\n\n\n<h2 id=\"h-network-like-your-next-big-deal-depends-on-it-nbsp\" class=\"wp-block-heading\">Network like your next big deal depends on it&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thousands of SMB leaders from around the globe attend Dreamforce every year. The people sitting next to you in a session, grabbing coffee at Community Cove or cheering at Dreamfest have businesses just like yours \u2014 and some of them are your next partners, customers or advisors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best Dreamforce networking tips aren&#8217;t complicated: Focus on quality over quantity. Have a short, clear answer ready for &#8220;what does your business do?&#8221; Log every meaningful conversation in your CRM that day \u2014 not the night after, when the details blur. If you&#8217;re using Salesforce already, you&#8217;re already set up to turn those conversations into follow-ups that actually land.<\/p>\n\n\n\n<h3 id=\"h-turn-connections-into-pipeline-irl\" class=\"wp-block-heading\">Turn connections into pipeline IRL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t wait until you&#8217;re back at your desk to start the follow-up. Use the <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Salesforce Events app<\/a> to message connections and send a personalised note within 24 hours while the conversation is still fresh. Segmenting your follow-ups \u2014 &#8220;met at AI session&#8221; versus &#8220;met at SMB keynote&#8221; \u2014 means your outreach feels personal, not like a mass email blast.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to our latest <a href=\"https:\/\/www.salesforceairesearch.com\/\" target=\"_blank\" rel=\" noopener\">research<\/a>, 76% of SMB customers say their teams now operate off the same view of the customer in CRM and that shared context is exactly what turns a Dreamforce connection into a real relationship.<\/p>\n\n\n\n<div class=\"wp-block-columns roundcorners has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#ceeafe;box-shadow:var(--wp--preset--shadow--deep)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-big-ideas-bold-experiences-expert-insights\">Big ideas. Bold experiences. Expert insights.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/au\/events\/?d=bcta\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"69865\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/image-967\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png\" data-orig-size=\"1024,576\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png?w=1024\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-69865\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png 1024w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png?w=889&amp;h=500 889w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/image_b0918a.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" id=\"h-\">Explore upcoming Salesforce events worldwide. Register today or save the date for what\u2019s next.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-use-dreamforce-to-get-hands-on-with-ai-not-just-inspired-by-it\" class=\"wp-block-heading\">Use Dreamforce to get hands-on with AI \u2014 not just inspired by it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s one thing to hear an executive keynote about the future of AI. It&#8217;s another to spend 20 minutes actually building and deploying an agent for your sales workflow. Dreamforce is built around the <a href=\"https:\/\/www.salesforce.com\/blog\/small-business\/agentforce-for-smbs\/\">agentic enterprise<\/a> and for SMBs, that means sessions, labs and demos where you can get your hands on tools that are already live in Salesforce Suites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforceairesearch.com\/\" target=\"_blank\" rel=\" noopener\">88% of SMBs are engaging with AI<\/a>, but only 30% are actually implementing it \u2014 and that gap is exactly what Dreamforce is designed to close. Whether you&#8217;re looking to automate lead follow-up, personalise customer service or simplify your marketing, the sessions here will show you what&#8217;s possible in your business, not just in theory.<\/p>\n\n\n\n<h3 id=\"h-what-to-walk-away-with\" class=\"wp-block-heading\">What to walk away with<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a great <a href=\"https:\/\/www.salesforce.com\/events\/webinars\/smb-dreamforce-2026-small-business-roundup\/\">playbook<\/a> to take out of Dreamforce. As an attendee or virtual visitor on Salesforce+, by the end of it, you should have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A session summary to share:<\/strong> Dreamforce doesn&#8217;t end when the sessions do \u2014 download content from Salesforce+ to share with your team back home.<\/li>\n\n\n\n<li><strong>Three concrete action items:<\/strong> One for sales, one for service and one for AI \u2014 specific, not vague.<\/li>\n\n\n\n<li><strong>New CRM contacts:<\/strong> Every meaningful conversation logged, tagged and ready for follow-up.<\/li>\n\n\n\n<li><strong>A skills upgrade:<\/strong> At least one Trailhead badge or certification step completed before you leave.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get ready for Dreamforce 2026\u2728 | Register today &amp; SAVE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GAyVhe75Irw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-dreamforce-is-ready-for-you-build-your-future-with-us\" class=\"wp-block-heading\">Dreamforce is ready for you: Build your future with us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dreamforce is three days. What you do with what you learn is the other 362. The smartest thing you can take home isn&#8217;t a keynote clip \u2014 it&#8217;s a clear plan to activate what you saw. The gap between the businesses that thrive and the ones that stay stuck is getting narrower every year \u2014 and <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Dreamforce<\/a> is where you see exactly how to close it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Small Business Takeaways from Dreamforce 2026<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get the Dreamforce 2026 highlights built for small business: agentic innovations across sales, service, marketing, and Slack to help your lean team close more deals, serve better, and run campaigns that sound like you.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/au\/events\/webinars\/smb-dreamforce-2026-small-business-roundup-anz\/\">Reserve your spot now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/smb-takeaways-df-landing-page-1200x675-1.png\" class=\"attachment-full size-full\" alt=\"\" data-attachment-id=\"69972\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/dreamforce-tips-for-startups\/smb-takeaways-df-landing-page-1200x675\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/smb-takeaways-df-landing-page-1200x675-1.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"smb-takeaways-df-landing-page-1200&amp;#215;675\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/08\/smb-takeaways-df-landing-page-1200x675-1.png?w=1200\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">Frequently Asked Questions (FAQs)<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\"><strong>Is Dreamforce worth attending for a small business or startup?<\/strong><br>Absolutely \u2014 Dreamforce is one of the few large-scale tech events that has dedicated programming built specifically for SMBs and startups, including the SMB Growth Lab and Startup Showcase. Beyond the sessions, the networking alone can open doors to partnerships and customers that would take months to find otherwise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I attend Dreamforce virtually?<\/strong><br>Yes. Dreamforce is available both in person in San Francisco (15-17 September) and streaming live on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2026\">Salesforce+<\/a>, so you can catch keynotes, product launches and select sessions from anywhere in the world at no cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Salesforce products should SMBs focus on learning at Dreamforce?<\/strong><br>For most SMBs, the highest-value areas are AI-powered sales and service tools, CRM set-up and automation and Agentforce. If you&#8217;re new to Salesforce, the <a href=\"https:\/\/www.salesforce.com\/au\/small-business\/crm-suites\/\">CRM Suites overview<\/a> is a great starting point to understand which products fit your stage of growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do I need to be a Salesforce customer to get value from Dreamforce?<\/strong><br>No \u2014 Dreamforce is open to anyone interested in AI, business technology and innovation. That said, if you&#8217;re already using Salesforce tools, you&#8217;ll get deeper value from the product labs and hands-on sessions that walk you through real workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do I prepare for Dreamforce as a first-time attendee?<\/strong><br>Start with a clear goal \u2014 one thing you want to learn, one type of person you want to meet and one tool you want to see in action. Then build your agenda around that goal using the Agenda Builder, complete a few relevant Trailhead modules in advance and download the Salesforce Events app so you&#8217;re ready to connect and schedule on the go. Check out the <a href=\"https:\/\/www.salesforce.com\/dreamforce\/faq\/\">Dreamforce FAQs<\/a> for registration details and session logistics.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>Welcome to three days of the biggest ideas, boldest launches and real connections \u2014 here&#8217;s how to make every moment count.<\/p>\n","protected":false},"author":130,"featured_media":69947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a74caad2413f2d0dc249ccaAU","post_meta_title":"","ai_synopsis":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[2536,2472,2623],"sf_content_type":[3154],"coauthors":[3424,3146],"class_list":["post-69956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-dreamforce","sf_topic-small-business","sf_topic-startups","sf_content_type-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build Your Future: Dreamforce Tips For Startups and SMBs<\/title>\n<meta name=\"description\" content=\"Get the most out of Dreamforce with these actionable tips for startups. 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