{"id":70285,"date":"2026-09-14T17:58:33","date_gmt":"2026-09-15T00:58:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70285"},"modified":"2026-11-06T11:41:59","modified_gmt":"2026-11-06T00:41:59","slug":"introducing-the-campaign-agent-that-turns-goals-into-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/blog\/introducing-the-campaign-agent-that-turns-goals-into-growth\/","title":{"rendered":"Introducing The Campaign Agent That Turns Goals Into Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For years, marketing has run on the belief that we could predict customers well enough to build their path in advance: segmenting, scoring and slotting them into a pre-built journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn\u2019t hold up any more. Customers wander, double back and change their mind. Tools marketers use today still run on rigid, rules-based logic: predefined segments, fixed journeys, static messages. It\u2019s brittle, expensive to maintain and blind to what any other campaign is doing to the same customer at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To grow in this era, you need to meet every customer with an experience shaped by their intent, not a segment. But no marketing team can hand-build that for every single customer and full one-to-one personalisation isn\u2019t cost-effective at scale either. Most marketers don\u2019t need or want infinite unique messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if your team had an agent that could take a business goal and turn it into a live, adaptive campaign that reads customer intent and delivers the right experience across every channel, without you having to script every path?<\/p>\n\n\n\n<h2 id=\"h-meet-your-campaign-agent\" class=\"wp-block-heading\">Meet your campaign agent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You set the strategy, ground output in your brand, define guardrails and approve adjustments along the way. That\u2019s the work marketers are best at. Campaign Agent turns that direction into a live campaign that keeps adapting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What Campaign Agent does:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Assembly<\/strong>: Campaign Agent assembles the audience, content and channels to hit goals.<\/li>\n\n\n\n<li><strong>Content Personalisation<\/strong>: generates brand-compliant, multichannel, multilingual content variations at scale, grounded in your CMS assets and brand guidelines, with marketers reviewing and approving along the way.<\/li>\n\n\n\n<li><strong>Send Prioritisation<\/strong>: evaluates each customer\u2019s intent and context in real time to decide which campaign should reach them, prioritising or suppressing sends so no one gets competing, redundant messages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That last part is the real shift. Today, every campaign runs in its own lane, blind to what every other campaign is doing to the same customer at the same time. Campaign Agent runs an agentic learning loop grounded in your own data, combining machine learning to spot patterns across customers with LLM reasoning to interpret what they actually need. It isn\u2019t managing one campaign in isolation; it\u2019s arbitrating across all of them in favour of what\u2019s right for the customer at that moment.<\/p>\n\n\n\n<h2 id=\"h-how-campaign-agent-works-step-by-step\" class=\"wp-block-heading\">How Campaign Agent works, step by step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign Agent\u2019s workflow runs in two phases: marketers set direction, then the agent takes that direction live.<\/p>\n\n\n\n<h3 id=\"h-phase-1-coworking\" class=\"wp-block-heading\">Phase 1: Coworking<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign<\/strong>: A marketer prompts Campaign Agent with their campaign goals (e.g., \u201cBuild a campaign to grow subscriptions\u201d). The agent then turns that into a full campaign, all aligned to a brief with a goal and KPI target, live dates, channels, budget, audience size with inclusion\/exclusion criteria and a first pass at content variants.<\/li>\n\n\n\n<li><strong>Content<\/strong>: Grounded in that campaign output, Campaign Agent then generates the actual promotional assets. They\u2019re multichannel (email, RCS, MMS, SMS) and multilingual (English, French, Spanish), personalised to your data sources and checked against approved brand guidelines.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers stay in control at every step here, iterating and approving before anything goes live.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6af3a1674b831&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af3a16752b30&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af3a16752b30\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" data-attachment-id=\"70286\" data-permalink=\"https:\/\/www.salesforce.com\/au\/blog\/introducing-the-campaign-agent-that-turns-goals-into-growth\/product-features-blade-3-personalization-1-720x720\/\" data-orig-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png\" data-orig-size=\"720,720\" data-comments-opened=\"1\" data-image-title=\"product-features-blade-3-personalization-1-720&amp;#215;720\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png?w=720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"70286\" src=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-70286\" srcset=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png 720w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png?w=500&amp;h=500 500w, https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/product-features-blade-3-personalization-1-720x720-1.png?w=150&amp;h=150 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h3 id=\"h-phase-2-decisioning\" class=\"wp-block-heading\"><br>Phase 2: Decisioning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once a campaign is live, Campaign Agent continuously marries your strategy (goal, budget, brief) with each customer\u2019s real-time intent (browsing history, propensity models, past purchases) across three moves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritisation<\/strong>: Decides which campaign actually reaches a given customer, suppressing the ones that don\u2019t fit. For example, holding back a seasonal campaign and a welcome journey in favour of a more relevant promo campaign.<\/li>\n\n\n\n<li><strong>Assembly<\/strong>: Picks the exact language, content variant, channel and send time for each individual customer (e.g., English, Variant 3, delivered by SMS in the morning).<\/li>\n\n\n\n<li><strong>Optimisation<\/strong>: Keeps adjusting the live campaign based on performance: increasing budget, rebalancing channel weight, pausing an underperforming offer, shifting send time or expanding audience with lookalikes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the loop that makes Campaign Agent different from a one-and-done campaign build. It\u2019s not just assembling a campaign once, it\u2019s actively arbitrating and tuning it for every customer, re-looping and nudging the marketer to optimise every day it\u2019s live.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video\">\n  <div class=\"wp-block-embed__wrapper\" style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;max-width:100%;\">\n    <iframe\n      class=\"vidyard_iframe\"\n      src=\"https:\/\/play.vidyard.com\/aLxkMRvW2JjwBmXDWshfHT.html?v=4.3.15&amp;type=inline\"\n      title=\"Campaign Agent\"\n      style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\"\n      scrolling=\"no\"\n      allow=\"autoplay; fullscreen; encrypted-media\"\n      allowfullscreen><\/iframe>\n  <\/div>\n<\/figure>\n\n\n\n<h2 id=\"h-start-using-campaign-agent\" class=\"wp-block-heading\">Start using Campaign Agent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign Agent is <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=release-notes.rn_mktg_agentforce.htm&amp;release=264&amp;type=5\">Generally Available<\/a> in Marketing Cloud Next this October. Resources and examples will be continually shared to help you to get the most out of Campaign Agent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This changes what marketing teams are actually responsible for. You\u2019re no longer building and babysitting individual journeys. You\u2019re setting goals and grounding in your brand and letting an agent handle the moment-to-moment work of matching each customer to the right experience. That\u2019s a fundamentally different job and it\u2019s the one marketing teams have wanted for years but never had the tooling to do. Set the goal and watch Campaign Agent run with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more? Dive deeper into <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/agentic-marketing\/ai-marketing-agents\/\">Campaign Agent here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer&#8217;s favour.<\/p>\n","protected":false},"author":598,"featured_media":70287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_sf_experience":"","_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[],"coauthors":[3437,3438],"class_list":["post-70285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing The Campaign Agent That Turns Goals Into Growth | Salesforce<\/title>\n<meta name=\"description\" content=\"Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer&#039;s favour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/blog\/introducing-the-campaign-agent-that-turns-goals-into-growth\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing The Campaign Agent That Turns Goals Into Growth\" \/>\n<meta property=\"og:description\" content=\"Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer&#039;s favour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/blog\/introducing-the-campaign-agent-that-turns-goals-into-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-15T00:58:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T00:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/au\/blog\/wp-content\/uploads\/sites\/4\/2026\/09\/3x2-Marquee.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthew Schultz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Schultz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/\"},\"author\":{\"name\":\"Matthew Schultz\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/#\\\/schema\\\/person\\\/1b0d54d8d326fb5b1f0f188d6451033c\"},\"headline\":\"Introducing The Campaign Agent That Turns Goals Into Growth\",\"datePublished\":\"2026-09-15T00:58:33+00:00\",\"dateModified\":\"2026-11-06T00:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/\"},\"wordCount\":801,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/09\\\/3x2-Marquee.png\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/\",\"name\":\"Introducing The Campaign Agent That Turns Goals Into Growth | Salesforce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/introducing-the-campaign-agent-that-turns-goals-into-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/au\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/09\\\/3x2-Marquee.png\",\"datePublished\":\"2026-09-15T00:58:33+00:00\",\"dateModified\":\"2026-11-06T00:41:59+00:00\",\"description\":\"Most campaigns run blind to every other campaign hitting the same customer. 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