Amanda Green’s passion for eCommerce started when moving to Sweden in the late 1990’s during the Internet boom. After a career as a Financial Controller she changed focus and gained her Masters of Science (eCommerce) in Ireland. She then relocated to the Netherlands to work on the establishment, and later production, of the first Nike Online store for Europe incorporating both NikeStore and NikeID and covering multiple languages and currencies.
A move back to her home country of Australia saw Amanda work in various online roles with market leaders in Financial Services and Marketplaces. But it was the role at Nike Australia managing the Online business that established her as an eCommerce leader, and saw her grow the business nearly 15 times over in the space of 4 years.
Since leaving Nike, Amanda has taken on a new challenge to develop the Luxury Division of L’Oreal Australia’s eCommerce business and since joining in June 2016 she has launched two new websites with two more to come in 2017. Globally, L’Oréal is focused on a Digital Transformation and within L’Oréal Australia, Amanda’s knowledge and leadership on eCommerce is key to the positive changes that have already been seen as well as the future strategy.