March
05
2018
Keynote Room
9:30 – 11:00

We’re in the midst of the Fourth Industrial Revolution - an incredible wave of innovation with technology transforming our daily lives. Behind these new technologies are customers demanding smarter, faster, and more personalised experiences.

In the keynote, you’ll hear how customers can use the Customer Success Platform to create connected customer experiences, learn new skills, innovate at their companies, and shape the future.

Hear from Stephanie Buscemi, Salesforce EVP Product and Solutions Marketing, about how brands like AMP, adidas, 21st Century Fox, and Starlight Children’s Foundation are using the latest Salesforce innovations - including Trailhead, Einstein AI, Lightning, and IoT - to blaze a new trail to customer success.

Keynote Room, Communications, Media, Financial Services
March
05
2018
Meeting Room 3.6
7:30 – 9:00
Meeting Room 3.6, Trailhead
March
05
2018
Small Business Theatre
8:20 – 8:40
 
Small Business, Sales Cloud, Small Business Theatre
March
05
2018
Marketing Theatre
8:20 – 8:40
Email marketing, we hear so much about it, it seems everybody's doing it but not everyone does it well. Email remains the preferred communication method for consumers and the top performing ROI channel for businesses. Join us to learn from the businesses who do it best. Key takeaways include who to follow; the best brands who do email marketing well, why they are different, how to increase audience engagement and why real time journeys are no longer enough. In this session we extend email marketing best practices to show you how to incorporate AI (artificial intelligence) to meet your customer's needs and move past the 'set and forget' mentality.
Marketing, Marketing Theatre, Marketing Cloud
March
05
2018
Success Theatre
8:20 – 8:40
The Service Cloud Lightning Console provides a single pane of glass that contains all of the key information your agents need to solve cases. Come see how easy it is to configure a Lightning Console to keep your agents focused and more productive.
Success Theatre, Success Cloud, Service Cloud, Customer Service
March
05
2018
Hands on Training
8:20 – 9:20

Join Master Instructor Amit Malik and learn how to work within the component bundle to create a component’s user interface with markup and styling, and how to write client-side logic using JavaScript to call server-side Apex logic. BYO laptop.

Pre-registration is required via https://sfdc.co/0AAbW Space is limited.

Hands on Training, Trailhead
March
05
2018
mySalesforce Theatre
8:20 – 8:40
myTrailhead reinvents corporate learning and enablement. It provides companies the power to make learning customised and fun — at every step of an employee's learning journey. Stop by to watch a live demo.
Trailhead, myTrailhead, mySalesforce Theatre
March
05
2018
Admin Theatre
8:20 – 8:40
Don't worry, you are not alone. That file that landed on your desk to implement the new CRM could just as likely stand for Cake, Rhubarb pie and Muffins instead of Client Relationship Management system. But, like many employees in small business, you are tasked with the project to expand outside of your comfort zone. In this session we will go through the lessons I've learnt in the first 12 months across a range of implementations to help you and your business forge ahead.
Speaker: Heidi Prowse, Salesforce Interpreter, The Prowse Project
Trailhead, Admin Theatre
March
05
2018
Developer Theatre
8:20 – 8:40
With Lightning Platform you can develop up to 5x faster by not worrying about infrastructure and because we give you powerful "code" and "no code" development capabilities. In this session, you'll learn how Lightning Platform works and how to get started today!
Trailhead, Lightning, Developer Theatre
March
05
2018
Service Theatre
8:20 – 8:40
AI-powered chatbots, when connected to deep customer data, can deliver powerful new customer service experiences and help service organisations scale at a low cost. Join us to hear how leading organisations are using Einstein Bots to help customers get to answers faster, and in a personalised way. We will discuss how you can get your service organisation ready for working with Bots and best practices for implementing Einstein bots to reduce time and effort for both your customers and agents.
Service Cloud, Artificial Intelligence (AI), Customer Service, Service Theatre
March
05
2018
Sales Theatre
8:20 – 8:40
How do we run sales at Salesforce? See the apps we built on the Salesforce Platform that extend CRM and help our Sales teams hit their numbers. From ensuring killer demos to holding well-prepared customer meetings, these apps help our sales teams blaze trails to customer success.
Sales Theatre, IT, Heroku, Sales Cloud
March
05
2018
Breakout E
8:30 – 9:10
Come along to this inspiring session with Gavin Slater, CEO of the Digital Transformation Agency who will talk about how he is transforming the DTA and its impact, and how the DTA is also working with state governments to improve citizen experiences. Gavin will be joined by Jason Wild, SVP Ignite at Salesforce, who will describe what he has seen with the latest Public Sector trends around the world, noting some innovative ways governments are transforming their departments and improving citizen engagement.
Speakers:
Gavin Slater, CEO, Digital Transformation Agency
Jason Wild, Senior Vice President - Ignite, Salesforce
Breakout E, Government, Future Focus
March
05
2018
Breakout D
8:30 – 9:10
Small and medium businesses (SMBs) drive today's innovation and economic growth. Salesforce is here to help you solve today's issues and prepare for tomorrow's growth. Learn how to find the right customers with Pardot, win more deals with Sales Cloud, and keep customers happy with Service Cloud so you can grow faster and be smarter than ever. Join us to hear from top executives at inspiring companies like Red Balloon, Blackdot and Expr3ss as they showcase how they're leveraging the latest innovations from Salesforce, such as Einstein and Lightning, to transform their business operations and customers' lives.
Breakout D, Small Business
March
05
2018
Success Lodge
8:30 – 9:10

Journey-led transformations deliver impact across many key business metrics; time saved, more revenue, and happier customers at a lower cost. Join this interactive discussion and explore how your campaigns can have an even more significant business impact by aligning your goals with the customer experience.

Pre-registration is required via http://sforce.co/2Fb9T6Q. Space is limited.

Success Lodge, Success Cloud, Marketing Cloud, Success
March
05
2018
Breakout B
8:30 – 9:10
Industry and market boundaries continue to disintegrate. There is no clear path or destination, but one trend is consistent - convenience has become the new loyalty. Pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In this keynote, join industry Trailblazers Anna Walsh, Director Marketing & Fundraising, Good Return and Damon Pezaro, Chief Product Officer, Prospa to learn how they are working with Salesforce to unlock the full power of their financial institution to serve as a trusted partner on their customer's financial life journey. Plus watch live demonstrations of the expanding capabilities of Salesforce Financial Services Cloud across wealth management, retail banking, insurance and lending.
Speakers:
Anna Walsh, Director Marketing & Fundraising, Good Return
Damon Pezaro, Chief Product Officer, Prospa
Ashmin Shah, Senior Director - Financial Services Industry GTM, Salesforce
Rachel Greenfield, Product Marketing Manager - Financial Services Cloud, Salesforce
Breakout B, Financial Services, Financial Services Cloud, Customer Service
March
05
2018
Success Lodge
8:30 – 9:10

Achieving a higher level of Salesforce adoption depends on increasing engagement. Join this small group discussion with other customers and learn how to lead users along the path to acceptance and usage of Salesforce in your organisation. We'll show you how to empower managers and individual contributors and we'll discuss strategies for increasing the value of Salesforce among your users.

Pre-registration is required via http://sforce.co/2rDIYPf. Space is limited.

Success Lodge, Success Cloud, Sales Cloud, Success
March
05
2018
Breakout C
8:30 – 9:10
In the Fourth Industrial Revolution, the fastest path to shopper success is Artificial Intelligence (AI). Hear how leading retail brands can deliver smarter, faster, and seamless experiences to connect to shoppers in a whole new way.
Speakers:
Dwight Moore, Senior Director, Retail Go-to-Market Strategy, Salesforce
Kemberly Gong, Senior Product Marketing Manager, Salesforce 
Breakout C, Retail, Consumer Goods, Marketing Cloud
March
05
2018
Success Lodge
8:30 – 9:10

Customers often have more transformation initiatives than they can execute, and lack a process to prioritise work based on potential impact and value. Similarly, it’s difficult for people on the back end to know if the implemented initiative was successful. Did the company make progress against its transformation objectives? In this session, you’ll see how companies are measuring the impact of their efforts, and making value-based decisions to help achieve success faster and smarter. 

Pre-registration is required via http://sforce.co/2BrU1uL. Space is limited.

Success Lodge, Success Cloud, Success, IT
March
05
2018
Marketing Theatre
8:50 – 9:10
Hear from a panel of local Trailblazers in marketing on the current state of marketing and predictions for 2018.
Speakers:
Andrew Haussegger, Managing Director, Green Hat
Eliot Harper, Salesforce MVP
Rachel Kelly, Head of Sales and Marketing, Afterpay
Robert Thorne, Regional Vice President, Salesforce
Marketing, Retail, Consumer Goods, Marketing Theatre
March
05
2018
Service Theatre
8:50 – 9:10
50% of contact centre interactions are now digital, radically changing service expectations. Today, your empowered customers expect consistent service across every channel, including: messaging apps, websites, social, and mobile apps. Hear how Fisher and Paykel are keeping up with today's digital service expectations and delivering across all of their channels. Learn how your customers can engage on their preferred channels at their point of need, while increasing agent productivity and CSAT, and reducing costs.

Speakers:
Rudi Khoury, General Manager, Customer Experience, Fisher & Paykel Appliances
Todd Enders, Vice President, Service Cloud Product Marketing, Salesforce

Service Cloud, Service Theatre, Customer Service
March
05
2018
Success Theatre
8:50 – 9:10
Many organisations have embarked on or are planning to embark on a digital transformation strategy in order to stay competitive. With most organisations having little or no experience managing digital transformations, it does not come as a surprise that the adoption of new IT capabilities is often mentioned as a key inhibitor for digital transformation. Hear insights from Michael Deichsel about removing the ‘operational fear-factor’ based on research with the University of Portsmouth (UK) and experience leading a global digital transformation project at HPE replacing legacy Customer Support infrastructure with Salesforce. Michael discusses the role of corporate strategy, benefit realisation management, process management, change management and the alignment of tool, process, and people. Michael will highlight Salesforce capabilities critical to adoption, reducing system customisation through configuration, reporting, Einstein, and partner capabilities.
Speaker:
Michael Deichsel, Former Global Value Stream Process Manager, Hewlett Packard Enterprise
Success Theatre, Success