Fast-moving network infrastructure company selects salesforce.com to meet needs of worldwide sales and marketing departments
SAN FRANCISCO, CA — July 16, 2001 — Salesforce.com, the global market leader in online customer relationship management (CRM), today announced that F5 Networks, Inc. (NASDAQ: FFIV), the leading provider of Internet Traffic and Content Management (iTCM) products, has standardized its global sales force, field service engineering teams and marketing personnel on salesforce.com's online CRM service. Now over 170 employees in North America, Europe and the Pacific Rim can compile and share up-to-the-moment customer information, easily manage sales and marketing opportunities across continents, generate accurate forecasts on the fly, and communicate more effectively with customers to maximize revenue opportunities.
With global implementation completed within two months, the salesforce.com online CRM application provides F5 Networks with a single, real-time repository of customer information that can be accessed from any Web browser. Salesforce.com has quickly met F5 Networks' need for a reliable CRM application that requires minimal formal training, easily accommodates new users and makes it easy to share customer information, generate accurate forecasts, and proactively identify key trends. F5 Networks has replaced outdated spreadsheets and disconnected contact management applications with automated sales and marketing processes that increase productivity and revenue.
"The rapid pace of F5 Networks' corporate culture and sell cycle, and our commitment to quickly maximize revenue opportunities required a CRM solution that would deliver results immediately," said Steve Goldman, senior vice-president of sales and services at F5 Networks. "We could not undergo a long, expensive implementation process. Salesforce.com implemented in about 30 days and we have already seen a high return on investment."
"F5 Networks came to us with the demand that a full-scale CRM implementation, including data migration from their old system, be completed within a month," said Shelly Davenport, salesforce.com's vice president of sales. "Not only were they up and running on salesforce.com well within the allotted time frame, but they also estimate that their total cost of ownership will be less than half that of a traditional enterprise software solution."
Designed for companies of any size, salesforce.com combines powerful online customer relationship management with a low total cost of ownership and a rapid time to value. Salesforce.com was created to help companies improve productivity, maximize efficiency, gain competitive advantage and enhance long-term relationships with their customers. Their scalable online CRM, offered on a subscription basis, offers a low risk software alternative with a high return on investment.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).