Elite Publishing Division Deploys salesforce.com Across Global Ad Sales, Marketing and Customer Service & Support Operations
SAN FRANCISCO, CA. — November 27, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), announced today that USA TODAY a division of Gannett Co. Inc. (NYSE:GCI), has selected salesforce.com for its global CRM needs. USA TODAY has deployed salesforce.com to its headquarters staff and international offices to facilitate instant sharing of account information between worldwide account teams and management. With salesforce.com, USA TODAY sales teams can leverage a central repository of information in order to provide superior service to valuable global accounts and identify emerging trends in the highly competitive ad marketplace.
USA TODAY began a salesforce.com pilot project in April 2001, rolling out the salesforce.com CRM solution to its internal sales force in Virginia. Convinced of the value at both the sales representative and management level, the company cut short the pilot to deploy salesforce.com application to employees in Washington, New York and London. USA TODAY has no capital expenditure or consulting costs associated with salesforce.com, and can quickly add new users at any time.
"Salesforce.com enables our dispersed sales team to easily collaborate on important accounts, no matter if they are dialing in from New York, London or our home office in Virginia," said Bruce Dewar, VP of Advertising Operations at USA TODAY. "And with salesforce.com's subscription-based approach, we don't have a big upfront expenditure and then months of lag time until results. We simply buy what we need when we need it, with tangible benefits following almost immediately."
"USA TODAY's reliance on smooth communication between its dispersed global sales teams makes it a perfect fit with salesforce.com's Web-based CRM solution," stated Marc Benioff, salesforce.coms's chairman. "We are pleased to provide USA TODAY with a means of enhancing collaboration on valuable global accounts, along with the flexibility to add new users at any location immediately, without hardware costs or consulting fees."
As the first complete CRM service to be offered online, salesforce.com helps companies like USA TODAY enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with traditional enterprise client-server applications. USA TODAY is the nation's largest-selling daily newspaper, with a circulation of approximately 2.3 million. USA TODAY is available in 60 countries worldwide.