Storage Products Group Realizes Significant Increase in Market Share Since Implementation
SAN FRANCISCO, CA. — December 3, 2001 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that the Fujitsu Computer Products of America, Inc. (FCPA), one of the leading suppliers of hard drives and computer peripherals and a subsidiary of Japan's Fujitsu Limited (OTC: FJTSY), has deployed salesforce.com's online CRM solution to enhance collaboration with its U.S. distributors and channel partner customers. According to investment firm Morgan Stanley, over the past two years more companies have chosen salesforce.com for their CRM solution than any other vendor including Siebel Systems (NASDAQ: SEBL).
Using salesforce.com to improve management of customer relationships at multiple distribution levels and heighten responsiveness to customer needs has helped FCPA significantly increase its enterprise storage market share in 2001.
In August 2001, Fujitsu Computer Products of America announced a new strategic focus for its hard disk drive (HDD) products group that includes a concerted push for market leadership in the fast-growing enterprise and mobile HDD markets. The adoption of the salesforce.com solution has assisted in executing this initiative, providing FCPA with a complete and transparent view of all sales and marketing activities across the distribution chain, and has painlessly scaled to meet new channel growth goals.
"Salesforce.com's CRM solution strengthens our partner and customer relationships, and enables us to collectively focus on delivering significantly more value to customers at all points in the distribution chain," said Lorne Wilson, vice president of channel sales and marketing, Fujitsu Computer Products of America, Inc. "It's easy to use; and Synergex, salesforce.com's implementation partner, was able to rapidly configure it to precisely meet our complex needs."
"In today's economy cutting costs and increasing market share are critical to a company's success," said Marc Benioff, chairman, president and CEO of salesforce.com. "We're pleased that Fujitsu Computer Products of America selected salesforce.com over traditional client-server CRM packages to help realize impressive market growth, and we look forward to supporting its ongoing CRM efforts."
Salesforce.com's integrated online sales force automation, customer service and support management and marketing automation applications are designed to enhance long-term customer relationships without the failure rates and implementation and maintenance costs associated with traditional enterprise client/server applications. Salesforce.com competes directly with Siebel Systems (Nasdaq: SEBL), Oracle (Nasdaq: ORCL), and PeopleSoft (Nasdaq: PSFT), and was recently named number two in CRM market share by investment firm, Morgan Stanley ("How big is CRM? Market Sizing and Forecast," September 28, 2001).
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