First print advertisement in campaign reinforces salesforce.com's primary message of CRM success without the hassles and headaches of traditional software
Ads feature customers who have switched from client/server CRM Software to salesforce.com's online service
SAN FRANCISCO, Calif. - December 11, 2002 - Salesforce.com, the market leader in online customer relationship management (CRM), today unveiled its latest advertising campaign, which carries an uncompromising "Success. Not Software." message. The ads build on the recent momentum salesforce.com has gained against enterprise software providers such as Siebel (NASDAQ: SEBL) and SalesLogix, a subsidiary of The Sage Group plc [London: SGE.L], with examples from salesforce.com's own customer base that have made the switch from traditional software to the hosted, Web Services-based CRM service salesforce.com touts. The new message will carry on throughout 2003, with salesforce.com dedicating over $5 million to opposing traditional software.
Tom Wong, vice president of marketing for Gomez, Inc., is quoted in an ad saying, "We switched from Siebel software to salesforce.com's Web-based service because people tend to use applications that make their jobs easier or help them make more money. Salesforce.com does both. With salesforce.com, we are reaping all of the benefits of a world-class online CRM solution and seeing marked improvement in both productivity and ease of use."
"We are excited to launch this new advertisement as a testament to our customers' successes with salesforce.com and as further recognition of the end of software," said Marc Benioff, chairman and CEO of salesforce.com. "We invite anyone who has experienced the frustration of Siebel's unwieldy software to call 1-800-No-Software or visit our website for a free "No Siebel" t-shirt and a chance to experience our low-cost, flexible online CRM."
The first ad of the campaign runs today in the Wall Street Journal (Northern California and New York City regional editions) and in USA Today. It will also run in Selling Power's December sourcebook and January issues of CRM Magazine, CIO Magazine and Selling Power.
Salesforce.com has currently achieved more than 5,400 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk and USA Today. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel, PeopleSoft (NASDAQ:PSFT), Oracle (NASDAQ:ORCL) and SAP (NYSE:SAP) combined.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).